VideoAmp announces the expansion of its senior Commercial Growth leadership team, reinforcing its dedication to transforming advertising through strategic talent acquisition.

1. Key Leadership Hires:

   • Amy Madden, Senior Vice President, Revenue and Growth.
   • Jeff Schmidt, Senior Vice President of Advertisers.
   • Conor Burgess, Vice President of Agency Partnerships.
   • Adam Bush, Vice President of Sales, Local Markets.

2. Strategic Focus Areas:

   • Madden to lead agency sales efforts.
   • Schmidt to oversee brand relationships and go-to-market strategy.
   • Burgess to drive partnerships with agencies for integrated advertising campaigns.
   • Bush to spearhead investment in local market measurement.

3. Industry Experience and Insights:

   • Schmidt brings expertise from Nielsen, focusing on brand advertiser relationships.
   • Madden's background from PwC emphasizes client service and innovation.
   • Burgess, previously at Acxiom, brings insights into agency partnerships.
   • Bush's experience with Comscore highlights a focus on local market measurement.

4. Commitment to Client Success:

   • VideoAmp's commitment to delivering value through best-in-class products and services.
   • Emphasis on consultation to drive client business success.
   • Vision for commercial expansion and industry leadership.

VideoAmp's strategic hires underscore its dedication to driving innovation and client success in the advertising industry, positioning itself as a leader in commercial growth and industry transformation.