Automated account review powered by OpenAI helps digital marketers identify and act on unexpected performance

Marin Software introduces its Anomaly Detector, a groundbreaking tool that automatically identifies and summarizes unexpected results in performance marketing campaigns across various ad platforms.

1. Overview of Anomaly Detector:

   • Automatically identifies and summarizes unexpected results.
   • Covers Google, Meta, Amazon, and other pay-per-click ad platforms.
   • Provides contextualized insights for faster, smarter decisions.

2. Features and Benefits:

   • Reviews performance across accounts, highlighting large changes.
   • Zooms into campaigns and ad groups, summarizing root causes.
   • Delivers easy-to-read narrative emails with actionable insights.

3. Addressing Marketers' Challenges:

   • Helps marketers navigate data deluge and avoid wasted ad spend.
   • Ensures important signals are not missed amidst daily performance variations.
   • Saves time by automating reporting, monitoring, and optimization.

4. Customer Testimonial:

   • YOTEL's Philip Ascott praises Anomaly Detector for automating performance monitoring and optimization.
   • Highlights its ability to predict performance trends and flag underperforming campaigns.

Marin's Anomaly Detector empowers performance marketers with real-time insights, leveraging AI to streamline optimization and drive better results across ad campaigns.