MotionPoint creates an assessment tool to evaluate and score website translation projects based on complexity and objectives.

MotionPoint, the global leader in website translation and localization, introduces its latest innovation: the Website Localization Scorecard. This diagnostic tool empowers marketers to assess their website translation needs comprehensively, considering factors such as technical complexity, content engagement, translation quality, and localization resource availability.

1. Introduction of the Website Localization Scorecard:

   • The Website Localization Scorecard evaluates key decision criteria for assessing website translation and localization needs, providing marketers with a comprehensive overview.
   • It analyzes four primary components: technical complexity, content engagement, translation quality, and localization resource availability.

2. Evaluation of Technical Complexity:

   • Websites are becoming more complex, with front-end frameworks and programming languages embedding content into code, posing challenges for translation.
   • Factors such as content types, ecommerce elements, personalization, and security influence the technical complexity of website translation.

3. Considerations for Content Engagement:

   • Marketers should consider factors like the frequency of content updates and organic web traffic to assess content engagement and determine translation priorities.
   • Translation quality is crucial, particularly for accuracy in specific markets or language pairs, to align with strategic objectives effectively.

4. Localization Resource Availability:

   • Despite automated solutions like Google Translate, investing in localization resources such as web engineering and professional human translators is essential for managing high-quality website translation and localization.
   • MotionPoint emphasizes the importance of assessing whether "good enough" or "great" translation is needed based on strategic objectives.

5. Scoring and Recommendations:

   • The MotionPoint Scorecard provides nuanced translation complexity ratings based on marketers' responses to the components, guiding them to the most suitable translation solutions.
   • MotionPoint offers customized recommendations from its suite of services, including the robust MP Concierge and streamlined browser-based solutions, based on the complexity rating.

6. Scorecard Versions and Customization:

   • MotionPoint offers two versions of the scorecard: Basic, requiring only an email and URL, and Advanced, providing a more comprehensive recommendation through conversation.
   • Upon completion, users receive tailored recommendations based on their website's complexity, ensuring an optimal approach to translation and localization.

MotionPoint's Website Localization Scorecard simplifies the decision-making process for website translation services, enabling marketers to identify the best approach for their needs effectively. Backed by MotionPoint's extensive industry experience, this innovative tool empowers businesses to enhance their global digital presence with tailored translation solutions. Visit the MotionPoint Scorecard page to explore how MotionPoint can elevate your global digital strategy.

Captello, a US-based event tech leader, partners with UK consultancy Event Footprints to enhance European market access. Their collaboration will revolutionize B2B event measurement by merging Captello's cutting-edge solutions with Event Footprints' expertise. This strategic alliance promises to redefine industry standards for event ROI analysis.

Captello, a leading provider of event technology solutions based in the United States, announces a strategic partnership with Event Footprints, a prominent UK consultancy specializing in event technology and marketing integration. This collaboration aims to revolutionize B2B event measurement in Europe by merging innovative solutions with expert consultancy services.

1. Expanding Market Access in Europe:

   • The partnership between Captello and Event Footprints provides Captello with increased access to the European event market, leveraging Event Footprints' expertise and established presence.
   • This collaboration signifies Captello's commitment to enhancing its global reach and offering tailored solutions to European clients.

2. Advancing B2B Event Measurement:

   • By combining Captello's cutting-edge event lead capture and audience engagement solutions with Event Footprints' expertise in event and marketing technology integration, the alliance aims to redefine industry standards for event ROI analysis.
   • The partnership focuses on capturing, integrating, and utilizing event data throughout the entire event lifecycle to provide comprehensive insights into event impact.

3. Enthusiasm and Vision:

   • Brad Froese, Vice President of Marketing at Captello, expresses excitement about the partnership, highlighting its potential to enhance event experiences and drive impactful outcomes for clients.
   • Rob Curtis, founder and director of Event Footprints, shares his enthusiasm, emphasizing the collaboration's role in providing comprehensive ROI insights to event organizers and marketing teams.

4. Commitment to Innovation:

   • Captello and Event Footprints share a commitment to innovation and excellence in event technology, aiming to empower organizations with advanced solutions and strategic consultancy services.
   • The partnership reflects both companies' dedication to demonstrating the full value of event investments and supporting clients throughout the event lifecycle.

The strategic partnership between Captello and Event Footprints represents a significant advancement in B2B event measurement in Europe. By merging cutting-edge solutions with expert consultancy, the alliance aims to redefine industry standards for event ROI analysis, providing clients with comprehensive insights and impactful outcomes. Together, Captello and Event Footprints are poised to revolutionize event technology and elevate the success of B2B events across Europe.

The Elevating Digital Government Experiences (EDGE) tool can help federal, state and local agencies transform the way constituents access critical resources, support and services

Deloitte and Google Public Sector introduce the Elevating Digital Government Experiences (EDGE) platform, a groundbreaking solution powered by Google Cloud AI. Designed to revolutionize government service delivery, EDGE acts as a 24/7 concierge, providing timely information, automating tasks, and improving citizen experiences.

1. Revolutionizing Government Service Delivery:

   • The EDGE platform, developed in collaboration with Google Public Sector, represents a leap forward in AI-driven government service delivery.
   • It acts as an intelligent concierge, offering prompt responses to constituent queries and automating tasks such as document analysis and application submission.

2. Enhancing Citizen Experiences:

   • With EDGE, government agencies can meet constituents' service expectations by delivering timely information and resources.
   • The platform leverages next-gen AI models to understand inputs, generate clear responses, and provide actionable insights, enhancing citizen experiences.

3. Versatile Applications Across Sectors:

   • EDGE is adaptable to various user scenarios, offering multi-lingual, channel-agnostic conversational capabilities.
   • It supports diverse use cases, from simplifying benefit applications for military veterans to streamlining business-related government services.

4. Successful Strategic Alliance:

   • The launch of the EDGE platform builds on the successful collaboration between Deloitte and Google Public Sector.
   • In 2024, Deloitte received multiple Partner of the Year awards from Google Cloud, recognizing its global impact and digital innovation in various sectors, including social impact and industry solutions.

The unveiling of the EDGE platform marks a significant milestone in government service delivery, combining Deloitte's expertise with Google Cloud AI capabilities. By automating tasks, providing timely responses, and enhancing citizen experiences, EDGE sets a new standard for digital government interactions. Deloitte's continued recognition by Google Cloud underscores its commitment to digital innovation and client success in the evolving digital landscape.

Predactiv, an innovative leader at the convergence of data and technology, launches its next-generation platform, revolutionizing data activation and audience insights. Built on the foundation of ShareThis' success, Predactiv empowers clients to maximize the value of their data assets through advanced AI-driven solutions.

Key Features of Predactiv Platform:

1. Seamless Data Integration: Predactiv's platform allows clients to integrate and enrich their datasets effortlessly, leveraging Predactiv's proprietary data or any other external data sources.

2. AI-Driven Insights: Powered by AI and data science, Predactiv enhances datasets to identify predictive signals, enabling a deeper understanding of consumer behaviors and preferences.

3. Enhanced Performance: By refining and processing data through its platform, Predactiv significantly improves clients' core data assets, driving better performance and actionable insights.

4. Privacy and Compliance Leadership: Predactiv prioritizes privacy and compliance, pioneering innovative solutions for cookie deprecation and ensuring adherence to industry standards.

Statement from Dana C. Hayes, Jr., Predactiv CEO: "Predactiv represents the culmination of five years of AI-driven innovation in data engineering. Our platform empowers organizations to unlock the true value of their data assets by harnessing the power of AI and decision science at scale. With Predactiv, we're enabling clients to drive business results and stay ahead in today's data-driven landscape."

Predactiv emerges as a game-changer in the data activation space, offering clients unparalleled capabilities to leverage their data for strategic insights and audience engagement. With its AI-driven platform, Predactiv is poised to lead the industry in delivering innovative data solutions and driving business growth in the era of AI-driven technologies.

Sprinklr, the Unified-CXM platform, underscores its commitment to sustainability, diversity, and equity with the release of its inaugural Environmental, Social, and Governance (ESG) Report. Achieving a platinum rating from EcoVadis, Sprinklr demonstrates its dedication to responsible business practices and exceeding customer expectations in ethical and environmentally conscious ways.

1. Inaugural ESG Report: Sprinklr publishes its first Environmental, Social, and Governance (ESG) Report, showcasing its dedication to sustainability, diversity, and equity in business operations.

2. Top 1% Sustainability Performance: Sprinklr achieves a platinum rating from EcoVadis, placing it among the top 1% of participating companies for sustainability performance.

3. Founder and CEO's Commitment: Ragy Thomas, Founder and CEO of Sprinklr, emphasizes the company's core value of genuine care and commitment to ethical and environmentally conscious practices.

4. Unified ESG Efforts: Sprinklr's ESG commitment is integrated across all aspects of its business, from product design to implementation, reflecting its vision to create a new category of software focused on Unified-CXM.

Statement from Ragy Thomas, Founder and CEO of Sprinklr: "At Sprinklr, our core value is to passionately and genuinely care. We are deeply committed to building innovative solutions that exceed customer expectations while upholding ethical and environmentally conscious practices. Our ESG commitment is a unified effort across every part of our business, reflecting our vision to lead by example in responsible business practices."

Sprinklr's release of its inaugural ESG Report and achievement of a platinum rating from EcoVadis underscore its commitment to sustainability, diversity, and equity. As a Unified-CXM platform, Sprinklr sets an example for responsible business practices, demonstrating its dedication to driving positive impact beyond customer experiences.

Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen

Comcast Advertising publishes a global report titled "Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content," analyzing consumer behavior in navigating and discovering TV content across traditional and streaming platforms in the U.S. and EUR. The report provides insights to help platforms and content owners improve offerings and enhance the consumer experience amidst the challenges of content fragmentation.

1. Consumer Challenges in Content Discovery: The report highlights challenges faced by consumers in discovering TV content, with nearly two-thirds of U.S. viewers spending more than 6 minutes searching for something to watch, and 51% expressing frustration due to difficulty in finding new content.

2. Role of Social Circles and Genre Preferences: Social circles significantly influence content discovery, with 55% of U.S. viewers receiving recommendations from friends, family, and colleagues. Additionally, genre remains a foundational factor, with 94% of U.S. viewers considering it essential in choosing what to watch.

3. Persistence of Channel Surfing: Despite advancements in digital platforms, channel surfing remains prevalent, with 62% of Americans starting their content search through channel surfing or scrolling through program guides or apps.

4. Importance of Platform Recommendations and Promotions: Individual platforms play a crucial role in content selection, as 51% of U.S. viewers have discovered and watched content recommended on their home screen. Promotions and native ads also influence content consideration, with 85% of U.S. viewers likely to be influenced by provider-recommended content if they had seen an ad or trailer previously.

5. Comcast's Efforts in Content Discovery Improvement: Comcast has demonstrated a commitment to improving the content discovery process through initiatives like Comcast's Entertainment OS. This platform simplifies content discovery by offering voice search and an aggregated user experience across streaming apps, live channels, on-demand programming, and more.

Statements from Executives:

• Travis Flood, Executive Director of Insights, Comcast Advertising: Emphasizes the importance of understanding consumer challenges in content discovery to enhance the viewer experience and provide more value.

• Marcien Jenckes, President, Xumo and Managing Director, Comcast Advertising: Highlights Xumo's goal of simplifying TV viewing through features like AI-driven recommendations, FAST channel integration, and voice search on Comcast's Entertainment OS.

Comcast Advertising's report sheds light on the complexities of content discovery in a multiscreen TV environment, offering actionable insights for platforms and content owners to improve offerings and enhance the consumer experience. Comcast's commitment to simplifying content discovery through initiatives like Comcast's Entertainment OS underscores its dedication to addressing consumer challenges in the evolving TV landscape.

Amagi, a leading provider of cloud-based SaaS technology for broadcast and connected TV (CTV), releases its 11th edition of the Global FAST Report, showcasing sustained double-digit growth in the global Free Ad-supported Streaming Television (FAST) industry. The report provides valuable insights into viewer preferences, content trends, and regional nuances, underlining the significance of FAST as the fastest-growing business model in the streaming ecosystem.

1. Sustained Growth Metrics: The report reveals double-digit growth across key metrics compared to the previous year, including channel growth (28% vs. 25%), ad impressions (35% vs. 28%), and hours of viewing (42% vs. 26%), reaffirming FAST's status as a highly sought-after experience in the streaming landscape.

2. Insights from CRG Global: Gavin Bridge, VP of Media Research at CRG Global, emphasizes the importance of understanding regional content preferences and viewing habits to drive growth and engagement within the FAST ecosystem, particularly during the upfront season.

3. Data Sources and Methodology: Derived from more than 50 FAST services and 5,000+ channels using Amagi's THUNDERSTORM platform, the report incorporates insights from the 2024 Amagi Consumer Survey, reflecting the preferences of nearly 500 U.S. households across various income brackets.

4. Key Findings:

   • Continued Viewership Growth: FAST platforms witness a robust increase in monthly active users (MAU), outpacing SVOD and AVOD models.
   • Diversification of Content: FAST services expand beyond U.S.-centric, news-heavy content to offer diverse entertainment genres, catering to a global audience.
   • Importance of O&O Channels: Owned and operated channels contribute significantly to viewer engagement, particularly in popular genres like music, news, and entertainment.
   • Rise in Ad Impressions: Ad impressions show triple-digit growth in regions like APAC and LATAM, reflecting growing advertiser confidence in FAST platforms.
   • Addressing Viewer Dilemmas: FAST's linear viewing experience resolves the paradox of choice, enhancing viewer satisfaction and ad revenue potential.

5. Webinar Offering In-Depth Analysis: Amagi hosts an on-demand webinar, "What's on FAST? Tracking the content landscape and viewership trends," discussing the latest report findings and their implications for broadcasting and advertising.

6. Industry Recognition: Srinivasan KA, Co-Founder and Chief Revenue Officer of Amagi, emphasizes the report's role in equipping media companies, advertisers, and ecosystem players with actionable insights to navigate the evolving media landscape successfully.

Amagi's 11th Global FAST Report underscores the continued growth and significance of the FAST industry, providing comprehensive insights to drive strategic decision-making in content creation, distribution, and monetization. As viewer habits evolve, Amagi remains committed to empowering stakeholders with data-driven solutions for success in the modern media ecosystem.

Integration with Leading Event App Platform to Enhance Attendee Engagement, Drive Better On-Site Communication

Splash, a global event marketing technology company, announces its upcoming integration with Guidebook, a leading event app builder. This integration, available in June, aims to enhance attendee engagement by providing easier access to event information, improved on-site communication, and networking opportunities. 

1. Enhanced Attendee Experience: The integration between Splash and Guidebook enables event organizers to optimize attendee engagement by providing a dynamic, single source of event information through a custom mobile app. This replaces traditional methods like email and printed materials, facilitating real-time communication and networking.

2. Features and Functionality: Splash customers leveraging the integration gain access to Guidebook's comprehensive suite of features, including:

   • App Builder: Allows for the creation of custom, white-labeled apps with an intuitive, drag-and-drop interface.
   • Push Notifications: Deliver instant event updates to attendees' devices, ensuring timely communication.
   • Real-time Content Updates: Keep schedules, maps, and speaker lists up-to-date to reflect any changes.
   • Sessions and Engagement: Attendees can build personalized schedules, receive session recommendations, and engage with speakers via live polls, Q&A, and more.
   • Networking and Social Feed: Foster interaction among attendees through profiles, social feeds, private messaging, and social media integrations.
   • Info-sharing and Wayfinding: Provide attendees with personalized schedules, maps, speaker bios, documents, and self-guided tours.
   • Revenue Generation: Offer in-app sponsorship opportunities to generate additional revenue for event organizers and sponsors.
   • Analytics and Reporting: Access powerful data metrics to measure event success, including usage metrics, attendee activity tracking, and engagement metrics.

3. Streamlining Operations: By streamlining tedious tasks such as attendee communications and content updates, the integration helps event professionals focus on delivering impactful, memorable experiences for attendees.

4. Partnership Synergy: Splash and Guidebook share a common goal of simplifying event management processes and maximizing audience engagement. The integration aligns with both companies' missions to empower event organizers with innovative solutions.

5. Customer Benefits: The partnership enables Splash customers to leverage Guidebook's robust app-building capabilities seamlessly, enhancing attendee experiences and driving better business outcomes.

The collaboration between Splash and Guidebook represents a significant advancement in event technology, offering event organizers a comprehensive solution to elevate attendee engagement and streamline event operations. By leveraging the power of mobile apps, event professionals can create memorable experiences that drive meaningful connections and deliver tangible results.