ADstruc will be available as a software tool to scale traditional OOH planning and buying seamlessly alongside digital and programmatic

Vistar Media announces the acquisition of ADstruc, marking a significant step towards transforming traditional out-of-home (OOH) media planning and buying through innovative software solutions.

1. Integration of Traditional OOH with Digital:

   • Vistar Media's acquisition of ADstruc expands its footprint beyond digital OOH into traditional OOH planning and buying.
   • Acknowledgment of the evolving OOH landscape, emphasizing the importance of catering to both digital and traditional formats.

2. Empowering Agencies with Automation:

   • ADstruc's software automates traditional OOH planning, buying, and selling workflows, enabling agencies to focus on strategy and creativity.
   • Streamlining media operations, ADstruc enhances efficiency and ROI for agencies and their clients.

3. Strengthening Industry Commitment:

   • Vistar's commitment to becoming "the home of out-of-home" is reinforced with the acquisition of ADstruc.
   • Expansion of Vistar's software capabilities to serve the entire OOH industry, bridging the gap between traditional and digital channels.

4. Enhanced Customer Experience:

   • ADstruc users will benefit from Vistar's robust engineering, exceptional customer support, and global scalability.
   • Assurance of continued access and use of ADstruc for PJX Media, retaining expertise and leveraging Vistar's suite of business tools.

5. Global Market Expansion:

   • Availability of ADstruc to US agencies from June 1, 2024, with plans for global expansion throughout 2024.
   • Empowering OOH media owners with a trusted and free tool to respond to agency RFPs, fostering industry-wide growth and collaboration.

Vistar Media's acquisition of ADstruc signifies a pivotal moment in the OOH industry, as advanced software solutions merge traditional and digital OOH buying. With a focus on automation, efficiency, and customer satisfaction, Vistar aims to reshape the global OOH landscape and drive industry-wide innovation.