News
impact.com Q1 2025 Growth Highlights Partner-Led Marketing as Future of Brand Success
impact.com, the world’s leading commerce partnership management platform, announced strong growth in the first quarter of 2025, driven by rising recognition that partner-led marketing is essential for authentic consumer connections and revenue growth. The company added over 700 new clients, including New Balance, Hydrojug, and Monzo, now serving more than 4,500 top global brands. Partner-Led...
marketing 15 May 2025
Pricefx Unveils Next-Gen AI Pricing Platform to Revolutionize B2B Price Optimization
Pricefx, the global leader in AI-powered, cloud-native pricing software, announced the release of its next-generation pricing AI platform with expanded capabilities designed to speed up deployment and enhance pricing decision-making. The platform improvements include advanced agentic AI, strengthened data foundations through PricingAI by Pricefx™, and new productized price optimization use cases...
artificial intelligence 15 May 2025
Expedia Group Expands B2B Platform with New APIs, AI Tools & Advertising Innovations
Expedia Group announced a significant expansion of its B2B technology platform with new APIs and advertising solutions designed to empower travel partners and enhance traveler experiences. These updates, revealed at Expedia Group’s EXPLORE™ event, include GenAI-powered discovery tools, advanced automation, and deeper integrations with leading AI platforms. Smarter Connections with New B2B APIs...
business 15 May 2025
47% of U.S. Consumers to Buy More American-Made Products in 2025, Gartner Survey Shows
A recent Gartner, Inc. survey reveals that 47% of U.S. consumers expect to buy more American-made products in 2025, reflecting a growing preference for domestic goods amid ongoing economic uncertainty. Conducted in March 2025 among 212 U.S. consumers, the Gartner Consumer Community survey also uncovered significant shifts in purchasing behavior. Notably, 42% of consumers reported delaying major...
reports 15 May 2025
G2A.COM Launches AI-Powered “Best Gate 2 Play” Campaign for Digital Entertainment
G2A.COM, the world’s largest marketplace for digital entertainment, has unveiled its latest brand awareness campaign, “Best Gate 2 Play.” This campaign builds on the success of its recent Gate Ready initiative, reinforcing G2A.COM’s Gate 2 Adventure positioning and solidifying its leadership in the digital entertainment space. Spotlight on G2A.COM’s Vast Digital Offerings The Best Gate 2 Play...
digital experience 15 May 2025
Google Cloud and Philips Revolutionize Content Marketing with AI Asset Management
Google Cloud has announced a strategic collaboration with Philips Personal Health Business to modernize Philips’ global image library and content marketing systems. Leveraging Google Cloud’s Vertex AI platform, Philips has built a cutting-edge solution that accelerates asset management with unmatched speed, scale, and efficiency, while reducing costs and enhancing brand consistency. 1. The...
artificial intelligence 15 May 2025
Highwire Appoints Michael O’Brien as CEO to Drive Growth and Innovation
Highwire, a strategic marketing communications agency renowned for partnering with brands at the intersection of innovation and industry, has announced the appointment of Michael O’Brien as its new Chief Executive Officer. This leadership change aims to accelerate the agency’s growth and drive its evolution toward integrated services and impactful client programs. 1. Leadership with Proven...
marketing 15 May 2025
Flam Raises $14M Series A to Scale App-less Mixed Reality Marketing Platform
In an era where passive advertising no longer captures consumer attention, Flam is pioneering a new frontier in marketing: transforming static ads into interactive, app-free digital and 3D experiences. The company recently secured $14 million in Series A funding, led by RTP Global with participation from Dovetail and existing investors, bringing total funding to $22 million. This capital...
digital experience 15 May 2025
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