Highwire, a strategic marketing communications agency renowned for partnering with brands at the intersection of innovation and industry, has announced the appointment of Michael O’Brien as its new Chief Executive Officer. This leadership change aims to accelerate the agency’s growth and drive its evolution toward integrated services and impactful client programs.

1. Leadership with Proven Expertise

Michael O’Brien brings over 30 years of experience delivering growth and excellence for some of the world’s most iconic brands. His extensive career includes 23 years at Ketchum, where he served as Chief Client Officer for over a decade. During that tenure, he led efforts to:

• Transform client service models

• Focus on sustainable growth

• Reduce revenue attrition

• Implement purposeful client management strategies

O’Brien also spearheaded global business development and strategic planning initiatives.

2. Transition and Continuity

O’Brien succeeds Carol Carrubba, who served as interim CEO and will remain a key part of Highwire’s executive leadership team. Carrubba commented on the transition:
"Michael stood out in every way as a leader who shares our values and brings the scale, relationships, and experience to realize our vision. I am confident he will propel us into a new era while honoring our deep roots."

3. Building on Recent Success

O’Brien joins Highwire following a year of double-digit growth in 2024, showcasing the agency’s effectiveness in delivering integrated, insight-driven marketing programs. Highwire’s client base spans industries such as:

• B2B technology

• Cybersecurity

• Healthcare

• Financial services

• Energy and sustainability

The agency is also investing heavily in AI-backed tools and data expertise to enhance tailored communications and marketing strategies.

4. Vision for the Future

Michael O’Brien expressed enthusiasm for leading Highwire into its next phase:
"Highwire has an outstanding reputation as a strategic partner for influential brands and has emerged as an indispensable partner for companies prioritizing innovation. I’m honored to lead the organization and build on its entrepreneurial, inclusive, and bold spirit."

5. Board and Industry Support

Mike Wilkins, Highwire board member and Shamrock Capital partner, highlighted O’Brien’s fit for the role:
"Michael’s client-first philosophy and strategic insight align perfectly with Highwire’s ambitions as we scale. His reputation as a trusted advisor ensures we stay ahead of client needs and deliver greater value amid growing market challenges."

Michael O’Brien’s appointment signals a new chapter for Highwire, with a leadership team poised to deepen client partnerships and expand the agency’s impact. As Highwire continues to innovate in strategic communications and embrace advanced technologies, its clients stand to benefit from heightened agility and effectiveness in a complex business landscape.