News

CJR Launches PSAi to Combat AI Misinformation in Visual Media

The Columbia Journalism Review (CJR), a global authority on media integrity and press criticism, has launched a new campaign aimed at combating the rising threat of AI-driven misinformation. With AI-generated images flooding digital platforms at a staggering rate of 34 million per day and 76% of users unable to spot fake visuals, the initiative seeks to educate the public on how to detect...

artificial intelligence 16 May 2025

Kantar BrandZ Unveils 2025’s Top 100 Most Valuable Global Brands

Kantar, the global leader in marketing data and analytics, has launched the 20th edition of its BrandZ Most Valuable Global Brands report—one of the most credible rankings of global brand value, based on a combination of consumer perception and financial performance. The 2025 list reveals a significant reshaping of the global brand landscape, with U.S. tech-driven giants continuing to dominate...

marketing 16 May 2025

The Cyphers Agency Adds Three New Clients to Its Expanding Roster

The Cyphers Agency, a full-service marketing and creative agency headquartered in Crofton, Maryland, has announced the addition of three dynamic new clients to its expanding portfolio. This strategic move reflects the agency’s commitment to delivering tailored marketing solutions across diverse industries. The new clients TC Transcontinental, Leigh & Co. Events, and Calla Lane Florals highlight...

marketing 16 May 2025

MarketFully Launches InContent Marketing™ Platform for Global Growth

MotionPoint, a global leader in website translation technology, has launched MarketFully, a transformative parent brand unifying its core strengths and recent acquisitions Key Content and GetGloby. MarketFully introduces a new era of multilingual and multicultural marketing through its InContent Marketing™ platform. This integrated solution goes beyond traditional translation, enabling brands to...

content marketing 16 May 2025

AI Drives Future of Localization: 55% of Businesses Adopt AI, 81% Embrace Hybrid Models

Over half of businesses (55%) are currently using AI for localization, with 81% planning to adopt hybrid approaches combining AI and human review within a year, according to a new survey from Lokalise of 500 business leaders across Europe and North America. The findings highlight AI’s transformative role in enabling companies to meet growing demands for personalized, culturally relevant content...

artificial intelligence 15 May 2025

5WPR Wins Gold Stevie Award for Huntress Cybersecurity PR Campaign

5WPR, one of the largest independently owned PR and digital marketing firms in the U.S., announced it has won a Gold Stevie Award for PR Campaign of the Year (Technology). The award honors its rapid-response media campaign supporting Huntress, a leading cybersecurity firm, following the discovery of a critical vulnerability in ConnectWise ScreenConnect in February 2024. In collaboration with...

marketing 15 May 2025

Corsearch Launches Zeal 2.0: AI-Native Platform for Next-Gen Brand Protection

Corsearch, a global leader in trademark and brand protection, today unveiled Corsearch Zeal 2.0, an AI-native platform designed to transform how brands combat counterfeiting and online abuse. Moving beyond traditional takedown volume metrics, Zeal 2.0 offers an outcomes-driven approach, providing brands with real-time visibility into online channel health and powerful tools to proactively...

artificial intelligence 15 May 2025

Skai Launches Celeste AI and New Commerce Solutions at ShopAble 2025

At ShopAble 2025, Skai, a leading omnichannel commerce media platform, announced the general availability of Celeste AI, the first GenAI-powered agent specifically designed for commerce marketers. Following a successful closed beta with over 50 clients, Celeste AI is now fully integrated into Skai’s platform, delivering actionable insights on budget, bidding strategies, cross-channel performance...

marketing 15 May 2025