In an era where passive advertising no longer captures consumer attention, Flam is pioneering a new frontier in marketing: transforming static ads into interactive, app-free digital and 3D experiences. The company recently secured $14 million in Series A funding, led by RTP Global with participation from Dovetail and existing investors, bringing total funding to $22 million. This capital injection will scale Flam’s cutting-edge AI infrastructure to empower brands to create immersive experiences that drive engagement and measurable impact.

1. The Problem: Passive Marketing in a Demanding Landscape

Most marketing today remains a one-way street—consumers passively consume ads, leaving brands struggling to break through the noise. In a landscape where consumer attention is scarce and fleeting, marketers need innovative solutions that turn simple touchpoints into dynamic, personalized interactions.

2. Flam’s Vision: Interactive Experiences at Every Touchpoint

Flam’s technology revolutionizes advertising by turning traditional ads into interactive mixed reality (MR) experiences accessible via a simple QR code scan or link click. No app downloads required. This means consumers can instantly:

• Immerse themselves in 3D product demos

• Engage with brand stories and exclusive content

• Unlock deeper layers of brand interaction

This frictionless engagement happens on any device, any platform—whether digital ads, broadcast TV, retail packaging, out-of-home (OOH) displays, or even messaging apps like WhatsApp.

3. Powerful AI Infrastructure for Speed and Scale

At the core of Flam’s offering is its app-less GenAI infrastructure, engineered to deliver high-fidelity MR and 3D digital experiences in under 300 milliseconds on any smartphone. This ensures:

• Lightning-fast content loading

• Real-time personalization and interactivity

• Seamless integration across channels and devices

Currently, this infrastructure supports campaigns for industry giants such as Google, Samsung, Emirates, and hundreds of other global brands.

4. Market Impact and Proven Success

With over 100 global brands leveraging Flam’s platform, the company’s real-time MR campaigns have reached more than 380 million users worldwide. Use cases include:

• Transforming product packaging into shareable brand stories

• Activating interactive 3D demos on TV ads and billboards

• Delivering fan engagement experiences at stadiums and live events

These initiatives help brands deliver native, engaging experiences that resonate with today’s media consumption habits.

5. The Road Ahead: Expanding Capabilities and Partnerships

With Series A funding secured, Flam is accelerating development on multiple fronts, including:

• GenAI-driven 3D asset generation for rapid content creation

• Democratizing MR deployment at scale via an Enterprise Suite

• Expanding infrastructure for broadcasters and fan engagement platforms

• Growing the partner program for creative studios and global platforms to enable Fortune 500 brands’ rapid global rollouts

Co-founder and CEO Shourya Agarwal emphasizes, “We are laser-focused on delivering the GenAI tools brands have been yearning for, transforming every touchpoint into an engaging, measurable experience.”

6. Industry Leadership and Investor Confidence

RTP Global’s Nishit Garg praises Flam’s vision and execution:
“The time for MR is now — and Flam is uniquely positioned to lead this wave.”

Dovetail’s Amal Parikh adds,
“With limitless applications and strong execution, Flam is set to redefine how brands connect with consumers.”

7. Company Growth and Global Expansion

Currently employing 120+ people across engineering, AI, creative tech, and go-to-market teams, Flam plans to grow to 180+ employees by the end of 2025. Expansion efforts are underway across the U.S., Europe, and Asia, positioning Flam as a global leader in immersive marketing technology.

Flam’s Series A funding milestone marks a pivotal moment in marketing innovation. By harnessing AI-powered mixed reality to convert passive touchpoints into active, personalized experiences—without the friction of app downloads—Flam is redefining how brands engage consumers in a digitally fragmented world. As it scales rapidly and expands its enterprise offerings, Flam stands poised to lead the future of interactive marketing.