impact.com, the world’s leading commerce partnership management platform, announced strong growth in the first quarter of 2025, driven by rising recognition that partner-led marketing is essential for authentic consumer connections and revenue growth. The company added over 700 new clients, including New Balance, Hydrojug, and Monzo, now serving more than 4,500 top global brands.

Partner-Led Marketing Emerges as Key Growth Driver

With marketing budgets tightening and consumer distrust of traditional ads growing—only 2% of consumers consider traditional ads important—brands increasingly turn to trusted recommendations from creators, publishers, and advocates. The global creator economy is expected to surpass $32 billion in 2025, reflecting this shift.

impact.com CEO David A. Yovanno emphasized that partnerships are no longer optional but critical for brands seeking authenticity and competitive advantage.

Q1 2025 Product Innovations and Industry Leadership

• Creator: Enhanced product gifting streamlines brand and creator collaboration.

• Advocate: Launched Cash Rewards, a flexible incentive for referral motivation.

• Performance: Introduced automated partner re-engagement and Event Risk reporting to detect suspicious activity.

Additional highlights include expanding the leadership team with Justin Morrison as Chief Revenue Officer and announcing the return of the Partnerships Experience event (iPX) in June, featuring keynote speaker James Clear.

Awards and Research

impact.com earned multiple industry awards for platform excellence and partnership success, including G2’s Best Software and the US Partnership Awards. The company also released key research exploring evolving consumer journeys and effective affiliate measurement.