News

Captiv8 Partners with Perplexity to Revolutionize Influencer Marketing with AI

Captiv8, the leading influencer marketing platform for enterprise brands, has announced a strategic partnership with Perplexity for Startups to enhance its platform with advanced AI capabilities. The collaboration integrates Perplexity's Sonar models into Captiv8's workflow, transforming influencer campaign planning, execution, and reporting for brands and agencies worldwide. By embedding...

artificial intelligence 15 May 2025

Demandbase Launches Agentbase: AI-Powered GTM Platform with AWS

Demandbase, a leader in account-based go-to-market (GTM) solutions for B2B enterprises, has unveiled Agentbase, a suite of innovative AI agents designed to streamline workflows and accelerate decision-making for revenue teams. Powered by Amazon Web Services (AWS), Agentbase combines cutting-edge AI technologies to turn complex data and workflows into actionable, conversational insights that drive...

artificial intelligence 15 May 2025

Quad/Graphics Study Reveals Consumer Demand for In-Person Brand Experiences

A new study by Quad/Graphics, Inc. and The Harris Poll sheds light on a significant consumer trend the desire for more in-real-life (IRL) brand experiences. The study, titled "The Return of Touch," surveyed over 2,000 respondents and reveals that modern consumers are shifting their preferences back towards physical and tangible connections with brands. This shift presents a unique opportunity for...

marketing 15 May 2025

Data Axle Launches ProfileFuse™ to Enhance Customer Engagement and Growth

Data Axle, a leader in data-driven solutions, has launched ProfileFuse™, a next-generation platform designed to seamlessly connect business and consumer profiles using AI-driven identity resolution. ProfileFuse is the successor to Data Axle’s groundbreaking B2C Link dataset and offers brands a precision-driven approach to engage customers and prospects more effectively. This innovative tool is...

business 15 May 2025

360PR+ Certified as a B Corporation, Strengthening Commitment to Impact

As 360PR+ approaches its 25th anniversary, the communications and marketing agency has proudly achieved B Corporation certification. This prestigious certification follows a rigorous evaluation by B Lab, assessing the company’s impact on various aspects such as purpose, ethics, transparency, employee wellness, engagement, and its economic and environmental footprint within the communities it...

marketing 15 May 2025

StarCompliance Launches AI-Assisted Marketing Compliance Review Solution

StarCompliance, a global leader in employee compliance technology solutions, has unveiled its latest innovation: the AI-Assisted Marketing Compliance Review solution. This new capability is designed to help marketing and compliance teams proactively manage regulatory risks related to promotional content. By leveraging AI to detect unsubstantiated claims and misrepresentations, StarCompliance...

marketing 14 May 2025

ZoomInfo Changes Nasdaq Symbol to ‘GTM’ as It Reinvents Go-To-Market Platform

ZoomInfo has unveiled a major rebranding announcement today, marking a new chapter in the company’s evolution. The company has changed its Nasdaq trading symbol from ‘ZI’ to ‘GTM’, emphasizing its expanded role as the Go-To-Market (GTM) Intelligence Platform. The new ticker symbol will go live following today’s market close, and ZoomInfo’s leadership team will ring the Nasdaq closing bell in...

marketing 14 May 2025

2025 CMO Spend Survey: Marketing Budgets Flat as AI and Data Drive Efficiency

The 2025 Gartner CMO Spend Survey reveals that marketing budgets for 2025 remain unchanged at 7.7% of overall company revenue, consistent with last year’s figures. Conducted among 402 CMOs and marketing leaders across North America, the United Kingdom, and Europe, this survey provides valuable insights into how marketing leaders are adapting to stagnant budgets and evolving market conditions. The...

marketing 14 May 2025