News

Mujo Launches Hands-On UI/UX Design Textbook for Students

In today’s digital-first economy, user experience defines the success of nearly every product and platform. Recognizing this shift, Mujo Learning Systems, a leading independent publisher of business, AI, and digital marketing curriculum, has launched “User Interface & User Experience Design” a practical, portfolio-driven textbook designed for business, marketing, and technology students aiming to...

digital marketing 15 May 2025

ON24 Announces $50M Share Repurchase Program

In a move reflecting strong financial health and strategic confidence, ON24, the B2B intelligent engagement platform, has announced a $50 million share repurchase program. The decision, authorized by ON24’s Board of Directors, highlights the company’s focus on delivering long-term shareholder value while reinforcing its position in the intelligent engagement and marketing automation landscape. As...

business 15 May 2025

NIQ Expands Product Insights to 25 Global Markets

In an era where consumer demands and regulatory landscapes are shifting rapidly, the need for real-time, granular product intelligence has never been greater. NielsenIQ (NIQ), the global leader in consumer intelligence, is rising to this challenge by announcing the global expansion of its Product Insights platform (NPI). Initially successful in the United States, NPI will now scale across 25...

business 15 May 2025

LegitScript Launches Benchmark Program for E-Commerce Risk

As the global e-commerce ecosystem continues to expand, platforms face a growing challenge in managing the risk associated with high-violation product categories. Recognizing this need, LegitScript, a leader in merchant and product monitoring, has unveiled a comprehensive benchmarking program for e-commerce marketplaces. This initiative aims to equip platforms with comparative insights on policy...

ecommerce and mobile ecommerce 15 May 2025

Reshift Media Names Ripley PR to Lead U.S. Franchise PR Push

As digital marketing and public relations become increasingly interlinked, partnerships between top-tier agencies can amplify impact in powerful ways. Reshift Media, a leading digital marketing firm specializing in franchise growth, has officially named Ripley PR its public relations agency of record. With a proven track record in B2B and franchising, Ripley PR is poised to boost Reshift’s...

marketing 15 May 2025

CrowdAxis Debuts EPI Score to Measure Experiential Marketing ROI

Experiential marketing is a fast-growing segment of the advertising landscape, expected to hit $57 billion by 2027. Yet despite soaring budgets and strong consumer interest, the industry suffers from a critical flaw: a lack of standardized, data-driven measurement for success. Recognizing this void, CrowdAxis officially enters the market with a breakthrough solution its Experiential Power Index...

marketing 15 May 2025

Endlss Copilot Transforms Influencer Marketing with AI Workflow

Influencer marketing is evolving beyond basic brand awareness. To address today’s challenges of capacity, cost, and complexity, Endlss has launched Endlss Copilot the first AI-powered influencer workflow and management platform. Built for growing brands, this all-in-one solution helps lean teams run high-performing influencer campaigns by automating execution, increasing personalization, and...

artificial intelligence 15 May 2025

AI’s Role in Enhancing Product Experience and Trust in eCommerce

Akeneo, a leader in Product Information Management (PIM), conducted a U.S. consumer survey to explore how AI impacts online shopping experiences. The study reveals an optimistic, yet complex, relationship between consumers and AI-driven features like recommendations and chatbots. With nearly one-third of consumers making purchases based on AI suggestions, brands have a significant opportunity to...

artificial intelligence 15 May 2025