Expedia Group announced a significant expansion of its B2B technology platform with new APIs and advertising solutions designed to empower travel partners and enhance traveler experiences. These updates, revealed at Expedia Group’s EXPLORE™ event, include GenAI-powered discovery tools, advanced automation, and deeper integrations with leading AI platforms.

Smarter Connections with New B2B APIs

Expedia Group is scaling its Private Label Solutions by launching next-generation APIs that give partners access to expanded travel inventory and capabilities:

• Car API: Inventory from 110+ brands across 190 countries, including exclusive providers

• Activities API: Over 170,000 bookable experiences worldwide

• Insurance API: Trip protection integration, starting on Expedia TAAP for travel agents

• Air API: Soon enabling seamless combination of flights with lodging and car rentals

Alfonso Paredes, President of Private Label Solutions, highlights the platform’s growth:
"We delivered over 135 million room nights globally in 2024, and these new APIs will further deepen partner engagement, loyalty, and revenue."

Streamlined Hotel Operations with Reservation Management API

Expedia Group introduced a Reservation Management API with 15 new features, built on GraphQL, aimed at reducing operational costs by automating workflows. This tool enables hoteliers to efficiently manage bookings, payments, and data recovery, freeing up resources for higher-impact tasks. The solution addresses an estimated $120 million annual cost from manual operations.

GenAI Redefines Travel Discovery

Leveraging GenAI, Expedia Group launches innovative traveler experiences:

• Expedia Trip Matching: A first-of-its-kind feature turning Instagram reels into personalized travel recommendations, available for beta in June. Travelers can share reels and receive AI-generated itineraries and tips.

• AI Agent on Hotels.com: Integrates conversational discovery and servicing, offering real-time, personalized recommendations and booking assistance.

• OpenAI Operator and Microsoft Copilot Actions: Integrations bridging the gap between AI travel conversations and bookings, ensuring Expedia brands meet travelers across emerging AI platforms.

Enhanced Advertising Solutions for Travel Partners

Expedia Group Advertising delivers new tools for reaching travelers earlier in their journey:

• Creative collaboration with Beautiful Destinations: Partners co-create viral, shoppable content reaching 50 million+ followers.

• Offsite targeting via The Trade Desk: Precise, privacy-first audience targeting using Expedia’s first-party data.

• Advertiser-Funded Loyalty: DMOs can sponsor bonus rewards to drive bookings and loyalty through OneKeyCash incentives.

Rob Torres, SVP of Expedia Group Advertising, remarks:

"Our expanded media network and loyalty offerings help partners connect with high-intent travelers with relevant messaging at the right time."