Pricefx, the global leader in AI-powered, cloud-native pricing software, announced the release of its next-generation pricing AI platform with expanded capabilities designed to speed up deployment and enhance pricing decision-making. The platform improvements include advanced agentic AI, strengthened data foundations through PricingAI by Pricefx™, and new productized price optimization use cases tailored for complex B2B environments.

Accelerating Pricing Transformation in Volatile Markets

In today’s volatile market landscape, shaped by tariff fluctuations, supply chain disruptions, and unpredictable costs, pricing agility is critical. Traditional manual pricing processes are often too slow and risky, especially for companies managing thousands of products and complex pricing tiers. Pricefx’s enhanced AI platform empowers businesses to move from spreadsheet-driven, intuition-based pricing toward dynamic, data-driven strategies.

Benefits of Pricefx’s AI Platform

• Faster Pricing Decisions: Pricing experts can reduce decision times from weeks to minutes, with some processes fully automated.

• Greater Pricing Clarity: Improved insights into customer willingness to pay and demand forecasting enable fair and market-aligned price setting.

• Scalable Confidence: Sales and business leaders gain comprehensive visibility and confidence in consistent, profitable pricing at scale.

These advancements come on the heels of Pricefx’s recent recognition with a Gold Globee award for best AI-powered pricing optimization solution and as a finalist for SAP’s Pinnacle award in AI application.