G2A.COM, the world’s largest marketplace for digital entertainment, has unveiled its latest brand awareness campaign, “Best Gate 2 Play.” This campaign builds on the success of its recent Gate Ready initiative, reinforcing G2A.COM’s Gate 2 Adventure positioning and solidifying its leadership in the digital entertainment space.

Spotlight on G2A.COM’s Vast Digital Offerings

The Best Gate 2 Play campaign highlights G2A.COM’s unmatched range of digital products including:

• Video games

• Gaming subscriptions

• Points for PC & mobile games

• DLCs and more

It emphasizes the marketplace’s core advantages: a vast catalog, instant digital delivery, competitive pricing, a seamless experience through the G2A App, and exciting benefits via G2A Plus, the loyalty program with Free and Premium plans designed to let users pay less and gain more.

AI-Driven Innovation at the Core

A standout feature of the campaign is its innovative use of AI-generated videos created in collaboration with creative agency PRO/PORCJA. The campaign leverages multiple advanced AI tools and platforms to craft hyper-realistic, immersive video content, including:

• ComfyUI for model training

• LLaMa Florence 2 for text-to-visual generation

• Flux Ultra for high-speed text-based video creation

• Visual enhancement tools like Sora, Kling AI, Fal, Krea, and MidJourney

This cutting-edge approach showcases G2A.COM’s commitment to integrating AI to enhance creativity and personalize the gamer journey.

Commitment to Digital Ethics and Consumer Trust

Mona Kinal, Chief Marketing Officer at G2A.COM, emphasized the balance between innovation and responsibility:
"The future of digital entertainment is driven by innovation and AI. With 'Best Gate 2 Play,' we're amplifying creativity and engagement while staying mindful of digital ethics and consumer trust."

G2A.COM

Founded in 2010 in Poland by Bartosz Skwarczek and a visionary team, G2A.COM evolved from a physical game distributor into the world’s largest digital marketplace by 2014. Today, it offers a broad spectrum of digital entertainment products, including games, gift cards, software, and e-learning, supporting multiple global and local payment options for a secure, seamless purchasing experience.

Campaign Duration

The Best Gate 2 Play campaign will run through the end of the year, delivering a series of AI-generated videos spotlighting various digital categories available on G2A.COM.