In a world obsessed with Gen Z and Millennials, Gen X—those born between 1965 and 1980—has quietly become the economic engine behind global consumer spending. According to a new report from NielsenIQ (NIQ) and World Data Lab (WDL), Gen X will spend a staggering $15.2 trillion in 2025, making it the second-largest consumer market in the world, behind only the United States and nearly double that...
marketing 14 Jul 2025
Fyllo Is Back—And Laser-Focused on Regulated Industry Advertising Fyllo, once a rising star in ad tech for regulated markets, is officially back in the driver’s seat. The company announced its relaunch following the buyback of its media solutions business from Samba TV, reclaiming its niche as the go-to data and advertising partner for high-stakes, highly regulated sectors like healthcare...
advertising 14 Jul 2025
Takedeals by Takeads Aims to Reinvent Affiliate Commerce with AI-Driven Coupon Feeds Affiliate marketing just got a major upgrade. Takeads, the next-gen affiliate platform boasting offers from more than 40,000 advertisers, has launched Takedeals, a standalone AI-powered coupon feed designed to eliminate the chaos of traditional promo code management and transform how publishers and developers...
b2b data 14 Jul 2025
Live Story Raises €2.7M to Reimagine Visual Content Creation in Digital Commerce Live Story, the visual content management startup founded by Stefano Mocellini, just closed a €2.7 million seed round to accelerate its AI-driven digital experience platform. The round was led by Vertis, one of Italy’s top early-growth venture capital firms, and includes a group of seasoned business angels. The...
artificial intelligence 14 Jul 2025
ImageKit’s New AI Image Editing Suite Aims to Kill Reshoots and Cut Creative Costs In the ever-accelerating world of digital content, ImageKit is giving creative teams something they desperately need: time back. The unified image and video API platform, known for its real-time media optimization, has unveiled a robust upgrade to its AI-powered editing suite, introducing a range of tools aimed at...
artificial intelligence 14 Jul 2025
Natterbox Adds Firepower to the Contact Center with AI Agents and Assistants Natterbox, the AI-powered contact center platform, has rolled out two new additions to its AI lineup—AI Assistants and AI Agents—in a move that’s set to transform how companies handle customer support. Fully integrated into Salesforce (the world’s leading CRM), these tools promise to eliminate call queues, cut...
customer experience management 14 Jul 2025
DeepBrain AI Brings Generative Video to Your Pocket with New AI Studios Android App DeepBrain AI, a leader in generative video and synthetic media, is taking its flagship product AI Studios mobile with the official launch of its Android app. Already a hit in the browser-based world—with over 3 million users, a 4.9 Product Hunt rating, and a spot on G2’s Top 50 Software Products of 2025—AI Studios...
artificial intelligence 11 Jul 2025
Auxia’s Analyst Agent Gets Smarter—And Marketers Just Got a Lot Faster Auxia, the first Agentic Customer Journey Orchestration Platform, is rewriting the rules of campaign analytics with a major upgrade to its Analyst Agent—a conversational AI tool that puts data science-grade insights directly into marketers' hands. Gone are the days of waiting weeks for ad-hoc analysis or deciphering dense...
b2b data 11 Jul 2025
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