Spectrio, a leading provider of digital signage software and systems, has launched RMN Gateway, a powerful solution designed to help retailers maximize the revenue potential of their in-store digital signage networks. This new system transforms digital displays into high-performing retail media networks (RMNs), allowing businesses to generate new revenue streams while retaining full control over the shopper experience.

By integrating with ad servers and mediation platforms, RMN Gateway connects in-store signage to the broader advertising ecosystem, enabling programmatic ad placements across multiple channels, including direct sales, private marketplace deals, open auctions, and vendor sponsorships.

The Growing Importance of In-Store Advertising

With 80 percent of purchases still happening in physical stores, retailers and brands are increasingly focused on engaging consumers at the point of decision. RMN Gateway allows retailers to bridge the gap between their physical spaces and digital advertising, unlocking new monetization opportunities while enhancing the overall customer experience.

Features & Benefits of RMN Gateway

1. Seamless Ad Monetization for Retailers

• Converts digital touchpoints like shelf-edge and end-cap screens into advertising revenue opportunities.

• Connects to ad exchanges, agency partnerships, and direct ad sales, giving retailers flexibility in how they sell ad space.

2. Advanced Audience Targeting

• Uses first-party data (POS logs, loyalty programs), second-party data (on-premise sensor impressions), and third-party data for precise consumer engagement.

• Delivers relevant, high-impact ads tailored to in-store shoppers.

3. Automated Ad Delivery & Fraud Prevention

• Ensures ad placements meet industry standards with tracking features such as quartile completion rates and pixel monitoring.

• Verifies impressions and prevents fraud to maximize advertiser ROI.

4. Transparent Reporting & Performance Metrics

• Provides detailed insights into ad performance, including impression counts, proof-of-play verification, and transaction correlation.

• Helps retailers demonstrate ROI to advertisers with real-time analytics.

5. Centralized Content Control

• Allows retailers to balance promotional content with advertising while maintaining brand integrity.

• Offers customizable ad-to-content ratios to optimize the shopper experience.

Revenue Potential for Retailers

RMN Gateway offers a significant revenue opportunity for retailers looking to monetize their digital signage infrastructure. A single screen in a retail media network can generate $30 to $40 per month, while high-traffic locations can yield several hundred dollars monthly.

To help businesses assess their earning potential, Spectrio provides a revenue estimator tool on its website, allowing users to explore various monetization models and revenue-sharing options.

Industry Leadership Perspective

Tamara Bebb, CEO of Spectrio, emphasized the transformative impact of RMN Gateway:

“Retailers have long understood the value of their physical spaces for engaging customers, but many haven't been able to fully capitalize on the revenue potential of their digital signage networks. RMN Gateway changes that by connecting these valuable in-store touchpoints to the wider advertising ecosystem, creating new opportunities for both retailers and brands to engage consumers at the critical point of decision.”

Spectrio’s RMN Gateway represents a breakthrough innovation in retail media monetization, providing retailers with an end-to-end solution to unlock new revenue streams, enhance shopper engagement, and maximize the value of digital signage networks.

As retail media continues to evolve, RMN Gateway positions Spectrio as a leader in helping businesses connect in-store experiences with digital advertising, creating a more profitable and dynamic retail ecosystem.