technology 21 Feb 2025
Captivate, a leading proptech solution that blends utility and amenity, has announced the launch of Captivate CANVAS—a modern digital display solution developed in partnership with Videri. This new offering combines Captivate’s industry-leading content with Videri’s cutting-edge hardware, delivering a visually stunning and highly functional experience for Class A properties.
"This partnership with Videri enables us to deliver a sophisticated digital experience that elevates the luxury perception of any property," said Marc Kidd, Chief Executive Officer at Captivate. "The combination of our premium content with Videri's hardware creates an ideal solution for modern buildings."
Captivate CANVAS introduces a sophisticated digital amenity designed to enhance tenant experience and elevate property aesthetics.
Captivate CANVAS delivers a curated mix of premium content, including:
Need-to-know news
Stunning photography
Compelling stories
Property managers can customize their Captivate CANVAS setup, with options for:
Digital displays in residential and office lobbies have been proven to increase tenant engagement and boost satisfaction by providing timely, relevant content.
"Captivate has a proven track record of delivering premium, engaging content to some of the world's most prestigious properties," said Wes Nicol, Chief Executive Officer at Videri. "Captivate CANVAS is a perfect example of how our sleek, design-forward platform seamlessly integrates into any space, creating easy, yet impactful digital experiences."
With Captivate CANVAS, property managers can seamlessly blend aesthetics, functionality, and premium content, transforming their spaces into engaging digital environments.
digital experience 20 Feb 2025
Pcloudy, a leading provider of digital experience testing solutions for web and mobile applications, has announced the launch of its new data center in Dubai. This strategic expansion aims to enhance real-device testing capabilities for Engineering and QA teams across the Middle East, improving application functionality and performance.
The new facility, located in Dubai Production City, provides enterprises with direct access to a comprehensive range of real devices, browsers, and non-standard devices. By localizing its testing infrastructure, Pcloudy enables businesses to test applications on multiple platforms while ensuring faster issue detection and compliance with regional data regulations.
"With this new facility, MENA organizations will have local access to real-device testing, helping them detect and address application issues efficiently," stated the company.
The launch of the Dubai data center is part of Pcloudy’s expansion strategy to support businesses operating in the UAE and the wider MENA region. With the rising demand for digital services, low-latency and high-performance application testing have become critical. The new data center allows organizations to conduct testing while ensuring compliance with regional regulations and minimizing latency for quicker execution.
"The Middle East is at the forefront of digital innovation, and businesses need reliable testing infrastructure to keep pace," said Avinash Tiwari. "This facility is designed to support organizations in delivering high-quality digital experiences that align with evolving user expectations."
The new data center is equipped with multiple layers of security controls and compliance measures. These include advanced encryption, access management, and regular security audits, ensuring organizations can conduct testing activities while maintaining strong data protection and regulatory compliance.
data management 20 Feb 2025
Sawmills, the first AI-powered telemetry data management platform, has emerged from stealth with $10 million in seed funding. The oversubscribed funding round was led by Team8, with participation from Mayfield and Alumni Ventures. Founded by enterprise software veterans from New Relic, CloudBees, and Tricentis, Sawmills aims to help enterprises optimize their observability data management, reducing costs while improving system monitoring capabilities.
As modern software architectures become increasingly complex, observability has become essential for system reliability. However, organizations are struggling with high costs and data quality issues. The median company now spends nearly $2 million annually on observability, with frequent cost spikes. A notable case involved a financial services firm receiving an unexpected $65 million observability bill from Datadog.
"Engineering teams are grappling with both cost and quality challenges in their observability data," said Ronit Belson, CEO of Sawmills. "Missing data points, inconsistent formats, and duplicate data drive up costs and make root cause analysis unreliable and time-consuming. Observability has become the second-largest expense after cloud costs for most companies."
Belson further highlighted that many VPs of Engineering report that up to 90% of their observability data is unnecessary, yet companies continue paying to collect, process, and store it. Unanticipated cost surges remain a pressing issue—one company saw an additional $250,000 in fees in just one day due to a single developer’s mistake.
Sawmills leverages AI to analyze telemetry data streams in real time, identifying cost-saving opportunities while improving data quality and system reliability. Key features of the platform include:
Organizations can implement Sawmills' recommendations with a single click and automate policies to prevent unexpected cost surges.
Early adopters have already seen the benefits of Sawmills' AI-driven approach.
"Partnering with Sawmills has set us on a path toward optimizing our telemetry data—paving the way for streamlined costs, improved observability resource allocation aligned with our business needs, and enhanced data governance," said Edi Buslovich, VP of Engineering at Via.
Liran Grinberg, Managing Partner at Team8, emphasized the significance of Sawmills in enterprise cloud infrastructure:
"Telemetry data management is emerging as a critical new category in enterprise cloud infrastructure. The Sawmills team has a deep understanding of the problem and a comprehensive vision that perfectly positions them to own this new category. This isn't just about cost reduction; we believe Sawmills' approach to intelligent telemetry data management will massively improve observability and become essential infrastructure for modern enterprises."
advertising 20 Feb 2025
With video advertising spend projected to account for 86% of new display dollars over the next three years, a gap still exists between how ads are delivered and what resonates with consumers. GumGum, a leader in contextual-first advertising technologies, has released findings from a survey of 3,000 consumers across the U.S., U.K., and Canada, shedding light on audience preferences for video advertising.
Consumer Insights from the Survey
The study highlights a growing demand for contextually relevant and privacy-conscious advertising:
To meet the growing demand for non-intrusive and engaging ad experiences, GumGum has launched the Mindset Graph™. This AI-driven technology analyzes billions of data points to match ads with consumer context and mindset in real time.
Through advanced contextual analysis at both the page and video level, GumGum’s video solutions—instream, outstream, and overlay formats—deliver high-quality ad placements that align with viewer interests.
"Let’s face it: online video experiences today aren’t working, and video is only becoming more prominent," said Ken Weiner, Chief Technology Officer at GumGum. "Advertisers are facing poor ad performance, wasted impressions, and growing viewer dissatisfaction. To put an end to this pattern, we're using AI to analyze the billions of data points within the GumGum Platform™ every day to better understand the digital environment and mindset a consumer is in so that they want to watch the ad instead of skip it and move on."
GumGum ensures high-quality video ad placements while maintaining brand suitability standards. It remains the only independent ad tech platform to achieve MRC content-level accreditation for contextual analysis, brand safety, and suitability across display, mobile web, and CTV.
technology 20 Feb 2025
Fluent, Inc., a leading commerce media solutions company, has announced the appointment of Adrian Stack as Chief Product Officer. Stack will spearhead Fluent’s product vision and strategy, leveraging AI-driven technologies to elevate consumer engagement and deliver high-impact solutions for partners and advertisers.
With over 15 years of experience in product development, Stack brings a strong track record in AI-driven growth strategies. Most recently, he led Data Engineering (Data Science & AI) at Zillow. Prior to that, as SVP of Product at Rokt, he played a crucial role in scaling the company’s commerce media business, overseeing data engineering, machine learning, and analytics.
"We’re thrilled to welcome Adrian as we continue building a world-class product team to strengthen Fluent’s AI-powered marketplace,” said Don Patrick, CEO of Fluent. “His leadership will accelerate investment in our data infrastructure and product capabilities, leveraging Fluent’s unique competitive advantages to drive better results for partners, advertisers, and consumers.”
As commerce media evolves, brands require intelligent and scalable solutions to connect with high-intent consumers. Fluent’s investments in AI, identity resolution, and bidding technology position it as a leader in delivering hyper-relevant ad experiences and maximizing ROI for advertisers.
"I’m excited to help drive the next wave of product innovation at Fluent,” said Adrian Stack. “By leveraging our proprietary first-party identity graph and advanced machine learning models, we are creating an AI-powered marketplace that seamlessly connects brands with high-value consumers—driving higher ad relevance, increased conversions, and stronger brand-consumer relationships.”
With 14 years of expertise in customer acquisition, Fluent continues to stand out in the commerce media space through its owned and operated marketplaces and robust first-party data assets. Stack’s leadership will further enhance data strategies, product innovation, and unlock new opportunities for long-term growth and profitability.
digital transformation 20 Feb 2025
Data443 Risk Mitigation, Inc., a leading data security and privacy software company, has announced a strategic agreement with TierPoint, a premier provider of secure, connected data center and cloud solutions. This collaboration will triple Data443’s data center infrastructure capacity, supporting its rapid customer growth, operational efficiency initiatives, and AI-driven security solutions.
Through this partnership, Data443 will leverage TierPoint’s advanced data center facilities to expand its infrastructure while optimizing operational expenses. The increased capacity addresses the growing demand for Data443’s suite of data security, privacy, and compliance solutions.
"Our partnership with TierPoint was driven by necessity as we scale to meet the demands of our expanding customer base,” said Jason Remillard, Founder and CEO of Data443. "TierPoint’s robust infrastructure and expertise position us well for future growth, particularly in AI-powered security solutions."
"We are excited to support Data443 with scalable and reliable data center solutions," said Gus Hoover, Director of Data Center Operations at TierPoint. "By leveraging our redundant infrastructure, we’re delivering a cutting-edge solution that enables Data443 to grow efficiently."
The expanded data center capacity and AI-driven security solutions bring multiple strategic benefits, including:
This expansion follows Data443’s recent acquisition of Breezemail.ai, an AI-driven email management provider, as part of its commitment to continuous innovation in data security and privacy.
customer experience management 20 Feb 2025
Business Jet, a leader in private aviation services, has launched its newly redesigned website and refreshed brand identity, developed in collaboration with award-winning marketing agency Tegan Digital. The transformation enhances customer experience, offering seamless charter bookings, robust aircraft maintenance services, and improved aircraft management solutions.
"Working with Business Jet was an incredible opportunity to reimagine their brand while respecting the legacy they've built," said John Herrington, Partner at Tegan Digital. "Our goal was to create an online experience as sophisticated and seamless as Business Jet’s in-person service while modernizing their brand presence across all interactions."
The new website features a modern, intuitive design tailored for aircraft owners, operators, pilots, directors of maintenance (DOMs), and flight schedulers. Key enhancements include:
Business Jet’s brand refresh honors its legacy while introducing a modern visual identity, featuring:
"Our new website and brand identity reflect our dedication to excellence at every level of service," said Business Jet Brand Manager, Alette Cook. "Through Tegan’s partnership, we've created a digital presence that supports customers at every stage of aircraft ownership, ensuring a seamless and personalized experience."
content marketing 20 Feb 2025
Inspired Thinking Group (ITG), a leader in AI-enabled, agile content solutions, has announced its strategic expansion into North America with the acquisition of US-based PureRed, a leading provider of omnichannel content and technology for Microsoft, Kroger, Walgreens, and other major brands.
The move builds on ITG’s rapid growth over the past 12 months, during which its Storyteq marketing technology was recognized as a Leader in Gartner’s Magic Quadrant™ for Content Marketing Platforms (2024) and Digital Asset Management (2025)—the only vendor to achieve this distinction in both categories.
Under the leadership of Andrew Swinand, Global CEO (formerly Publicis Groupe Creative US and Leo Burnett), ITG is set for major growth in 2025. The acquisition of PureRed expands ITG’s global team to over 2,000 employees and significantly strengthens its US presence.
"ITG is well known in the UK and Europe for our AI-powered Storyteq technology and agile Halo content approach," said Swinand. "Expanding our ability to deliver this solution to more global clients is an exciting step. PureRed aligns perfectly with our vision for scaled content solutions and a culture of kindness."
The rise of digital channels and retail media has fueled demand for personalized, high-quality content at scale. With PureRed now part of ITG, brands can expect faster, more cost-efficient, AI-driven content solutions across global markets.
"This is about more than delivering more content—it’s about unlocking AI’s full potential in marketing," Swinand added. "With PureRed, we’re scaling our capabilities and leading the industry’s transformation through a smarter, AI-powered approach."
Brian Cohen, former CEO of PureRed and new US CEO of ITG, expressed his enthusiasm for the partnership:
"We've built a strong reputation for delivering omnichannel content and industry-changing technology solutions. Joining ITG allows us to scale our impact and deliver even greater value to clients."
Emma Watford, Partner at Bridgepoint, emphasized the significance of the expansion:
"Expanding into the US is a milestone for ITG. PureRed’s strong client relationships and capabilities make them a perfect fit, and together they are well-positioned to drive real innovation in content marketing. We look forward to seeing this partnership set new standards for agile, AI-driven content at scale."
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