Antonio & Paris, the premier branding and strategy agency known for shaping iconic global brands, has announced that Paris Buchanan will assume the role of sole CEO. Formerly Co-CEO and Chief Creative Officer, Buchanan’s appointment signifies a new chapter of leadership that prioritizes creative vision, strategic transformation, and industry innovation.

As a woman CEO, Buchanan also represents a shift toward greater diversity and inclusivity in branding leadership. She will oversee the agency’s continued expansion, serving world-class clients such as Barco, Disney, ThermoFisher, Microsoft, The Franklin Institute, AT&T, and more.

Paris Buchanan’s Leadership & Vision

In her new role, Buchanan will lead Antonio & Paris’ global team of strategists, creatives, and technologists, ensuring the agency remains a pioneer in brand storytelling, consumer engagement, and digital transformation.

Her leadership is set to:

• Drive cutting-edge brand experiences for global clients.

• Integrate technology, strategy, and creativity for maximum brand impact.

• Expand the agency’s global influence and service offerings.

“I’m honored to take on this leadership role and continue building on the legacy of excellence we’ve established,” said Buchanan. “With our incredible team and world-class clients, we are poised to drive even greater impact in branding, storytelling, and immersive consumer experiences.”

Antonio Patric Buchanan’s New Role & Pure Moxie Incubator

As part of this transition, Antonio Patric Buchanan, co-founder of Antonio & Paris, will shift from Co-CEO to Chief Transformation Officer, focusing on the agency’s long-term strategic vision. He will also lead Pure Moxie, Antonio & Paris’ new incubator for disruptive brand innovation.

The first venture under Pure Moxie will be a groundbreaking science-based entertainment streaming service, blending branding and entertainment in an unprecedented way.

“Antonio & Paris has always been about pushing boundaries,” said Antonio Patric Buchanan. “As I focus on transformation and the exciting launch of Pure Moxie, I have full confidence in Paris’s vision to lead the agency into its next chapter.”

Antonio & Paris: A Future of Strategic Creativity & Innovation

For years, Antonio & Paris has been a trailblazer in branding, combining creative excellence with strategic insight to build brands that endure. Under Paris Buchanan’s leadership, the agency is set to:

• Deepen global brand influence through expanded client services.

• Embrace disruptive innovation with data-driven storytelling and digital transformation.

• Enhance strategic branding capabilities to meet the evolving needs of high-growth and established brands alike.

This leadership evolution reinforces Antonio & Paris’ commitment to transformative branding, industry leadership, and the power of storytelling. With Paris Buchanan at the helm, the agency is poised for its most dynamic era yet, redefining branding for the modern world.