Digital Element, a global leader in IP geolocation technology, has announced the integration of France’s IRIS (Ilots Regroupées pour l'Information Statistique) dataset into its Alternate Area Database (AADB). This development significantly improves IP-based location targeting, allowing businesses to enhance advertising precision, security, and analytics while maintaining privacy compliance.

The IRIS dataset, developed by France’s National Institute of Statistics, divides France into 49,000 statistical units, each representing approximately 2,000 individuals. By incorporating this dataset, Digital Element provides granular, privacy-first geolocation insights that move beyond traditional postal codes.

What Is the IRIS Dataset?

IRIS is a geospatial framework designed to enhance statistical reporting and demographic analysis across France’s mainland and overseas territories. Unlike postal codes, IRIS units offer a more localized and demographically balanced approach to regional segmentation.

Benefits of IRIS Integration

1. Enhanced Targeted Advertising

• Enables location-based ad delivery using locally relevant geographic units.

• Improves campaign accuracy by aligning with cultural and regional boundaries.

• Helps marketers optimize engagement and conversion rates in French territories.

2. Strengthened Cybersecurity

• Identifies high-risk geographic zones for fraud prevention.

• Enhances security intelligence by mapping threats to specific regions.

• Supports global cybersecurity strategies without violating privacy regulations.

3. Privacy-First Data Insights

• Aggregated data ensures compliance with GDPR and other privacy standards.

• Avoids personalized tracking while still offering meaningful geographic insights.

• Maintains user anonymity while enabling better business decision-making.

Alternate Area Database (AADB): A New Standard in Geolocation

Digital Element’s AADB solution enhances geolocation precision by grouping IP addresses into regional statistical zones rather than relying solely on postal codes.

Advantages of AADB for Businesses

• Localized audience insights without requiring physical presence in France.

• More precise location-based services for e-commerce, finance, and digital media.

• Supports international expansion with regional geolocation strategies.

Future Expansion: Germany on the Roadmap

The successful integration of IRIS marks the first step in Digital Element’s mission to expand privacy-first geolocation intelligence worldwide. Germany is the next country on the roadmap, signaling further advancements in alternative geographic segmentation.

With the addition of France’s IRIS dataset, Digital Element is setting a new standard for IP geolocation accuracy, security, and marketing effectiveness. By leveraging privacy-compliant, location-based insights, businesses can improve audience targeting, enhance cybersecurity, and optimize international strategies—without relying on personal data.