Adtech startup Stic, which enables brands to leverage on-the-road advertising through driver-based car stickers, has announced the appointment of Dan Fleyshman as its new Chief Marketing Officer (CMO). A well-known marketing expert and business leader, Fleyshman will spearhead B2B and B2C marketing strategies, helping both Stic and its clients maximize their advertising impact.

What is Stic?

Stic is revolutionizing outdoor advertising by allowing brands to turn everyday vehicles into mobile billboards. Brands partner with Stic to place patented, data-enabled stickers on thousands of cars, providing hyper-local, real-time visibility.

Drivers, including those from services like Uber, Lyft, DoorDash, and Postmates, can earn up to 14 cents per mile simply by displaying branded stickers—earning passive income without altering their daily routes.

Dan Fleyshman’s Marketing Expertise

Fleyshman brings decades of experience in brand strategy, influencer marketing, and business growth. His agency, Elevator Studio, has managed social media influencer campaigns for major brands, including Lyft and Postmates, executing over 110,000 paid influencer posts since 2011 for fashion, food & beverage, and Fortune 500 technology brands.

Adam Cohen, founder and CEO of Stic, expressed enthusiasm for the new appointment:

“Dan is one of the best marketers in the business, with an unparalleled track record of innovation and business expertise. Stic is poised for exponential growth, and we are thrilled to have him on board.”

Fleyshman’s Vision for Stic

Fleyshman sees Stic’s advertising model as a game-changer in out-of-home (OOH) marketing, offering cost-effective brand exposure with highly targeted reach.

“Stic combines simplicity with impact, creating an efficient advertising channel for brands to reach new and existing customers,” Fleyshman said. “I’m excited to help scale this business and support Adam’s vision of providing extra income to millions of drivers.”

How Stic Works: A Win-Win for Brands & Drivers

Stic’s innovative platform connects brands and drivers, allowing companies to deploy targeted, data-driven outdoor ads with measurable impact.

For Brands:

• Hyper-local targeting: Select specific regions, neighborhoods, and times of day for ad visibility.

• Street-level exposure: Reach consumers where they live, work, and shop.

• Data-driven measurement: Track impressions, optimize campaigns, and maximize return on investment (ROI).

For Drivers:

• Earn passive income: Get paid for the miles you already drive.

• Choose your ads: Select which brands to promote via the Stic app.

• Removable & hassle-free: Stickers are easy to apply and remove without damage.

With Dan Fleyshman’s leadership, Stic is set to expand its market presence and provide brands with an innovative advertising solution that maximizes visibility, engagement, and ROI. As the company continues to grow, it remains focused on empowering drivers while helping brands achieve cost-effective, high-impact advertising.