News
EngageLab Highlights Omnichannel Innovation at MarTech Summit Hong Kong
EngageLab Showcases Omnichannel Power at The MarTech Summit Hong Kong EngageLab, a global leader in marketing and customer engagement technology, took the spotlight at The MarTech Summit Hong Kong, one of Asia’s premier gatherings of marketing technologists and brand leaders. With executives from global powerhouses like Nike, Yahoo, JPMorgan, and Cathay Pacific in attendance, the summit served as...
customer engagement 11 Jul 2025
KredosAi Rolls Out RCS Messaging at Scale, Modernizing Past-Due Customer Engagement for UScellular
KredosAi Brings RCS Messaging to the Masses, Reimagining Debt Engagement with AI-Powered Precision KredosAi, the human-centric, AI-driven customer engagement platform, has officially launched Rich Communication Services (RCS) into full production—delivering a next-gen messaging experience for enterprises, starting with a major implementation at UScellular. The move positions KredosAi at the...
customer engagement 11 Jul 2025
Highspot Unleashes AI-Powered GTM Agents to Fix What’s Broken and Scale What Works
Highspot’s Summer Launch ’25 Puts AI in the Driver’s Seat for GTM Success In today’s high-pressure, high-stakes go-to-market (GTM) environment, speed without strategy is just noise. Highspot, the leading agentic platform for GTM performance, wants to change that. With its Summer Product Launch ‘25, the company unveiled Highspot Agents—a new AI-powered offering that combines real-time insight with...
artificial intelligence 11 Jul 2025
VideoAmp Expands AWS Partnership to Bring Privacy-First Media Measurement to the Cloud
VideoAmp Deepens AWS Integration to Redefine Privacy-First Media Measurement As the ad industry braces for a cookie-less future and increasing data privacy regulation, VideoAmp is doubling down on clean room technology—this time by expanding its partnership with Amazon Web Services (AWS). The goal: deliver faster, privacy-enhanced media measurement capabilities directly within AWS Clean Rooms...
advertising 11 Jul 2025
Banzai Appoints Veteran Finance Exec Dean Ditto as CFO to Drive Next Growth Chapter
Banzai Names Dean Ditto as CFO, Signaling a Strategic Push Toward Scalable Growth Banzai International (NASDAQ: BNZI) has appointed Dean Ditto, CPA as its new Chief Financial Officer, effective July 14, 2025, marking a pivotal leadership shift as the marketing tech firm aims to scale operations and sharpen financial discipline. Ditto succeeds Alvin Yip, who will remain with the company as Chief...
b2b data 11 Jul 2025
StackAdapt Launches Ivy™: An AI Assistant to Supercharge Campaign Strategy and Execution
StackAdapt’s Ivy™ Brings AI-Powered Precision to Digital Ad Campaigns StackAdapt has just raised the bar in martech. Today, the company unveiled Ivy™, an in-platform AI assistant designed to help marketers make sharper, faster decisions throughout the campaign lifecycle—from strategy and setup to optimization and reporting. Baked directly into the StackAdapt platform, Ivy™ puts AI at the...
artificial intelligence 11 Jul 2025
TripleLift Warns: Holiday Media Plans Start Early, but Creative Tech Is Falling Behind
Christmas in July Is Real—But Marketers Still Lack the Tools to Deliver If you’re planning your holiday retail media strategy in December, you’re already late. According to the newly released Holiday Season Edition of The Creative Edge in Retail Media by TripleLift, nearly two-thirds of U.S. marketers kick off their Q4 retail media plans as early as May to July. The catch? Almost half of them...
advertising 11 Jul 2025
JourneyTrack and McorpCX Join Forces to Rethink CX in Life Sciences
Journey Management Gets a Dose of Innovation in Healthcare and Life Sciences Customer journey management is moving from theory to practice—especially in sectors like healthcare, where complexity is high and expectations are higher. JourneyTrack, a SaaS platform built for journey orchestration, has announced a strategic partnership with customer experience consultancy McorpCX to operationalize...
b2b data 11 Jul 2025
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