Marketri, a leading provider of fractional marketing services for B2B companies, has announced the addition of Amanda Zarle as a Fractional Chief Marketing Officer (CMO). With a 30-year career spanning multiple industries, Zarle brings extensive expertise in brand strategy, product marketing, research, and go-to-market execution.

As companies increasingly recognize the value of fractional marketing leadership, Marketri continues to expand its team with top-tier marketing experts who can drive measurable impact.

Leadership’s Perspective on the Appointment

Marketri’s founder and CEO, Deb Andrews, emphasized the growing demand for fractional marketing expertise and the impact of experienced leadership:

“As more companies realize the importance of fractional marketing leadership, we are able to build our team of experts who can make an impact right away. Amanda’s impressive background in strategic marketing and deep expertise across multiple industries make her an outstanding addition to our team.”

Zarle expressed enthusiasm about joining Marketri, highlighting the company’s collaborative, results-driven approach:

“What sets Marketri apart isn’t just our fractional CMO expertise, but our ability to deploy cohesive, experienced marketing teams that have a proven track record of success together. Clients aren’t simply hiring individual fractional talent – they’re gaining access to a turnkey marketing department that can seamlessly integrate with their business. I look forward to drawing on my experiences to help our clients achieve sustainable growth.”

Amanda Zarle’s Background and Expertise

Zarle brings three decades of experience developing data-driven marketing strategies for organizations across healthcare, financial services, technology, and consumer products. Her background includes:

• Chief Strategy Officer for a creative agency, leading brand and marketing transformation initiatives.

• Management consulting for Fortune 500 clients, specializing in market research, growth strategy, and competitive positioning.

• Expertise in full-funnel marketing execution, from brand development to revenue-driven demand generation.

• Academic credentials: An economics degree from the University of Pennsylvania and an MBA in finance from Northwestern University’s Kellogg School of Management.

Marketri’s Continued Expansion and Commitment to B2B Growth

Zarle’s addition reinforces Marketri’s commitment to delivering high-impact marketing leadership for B2B companies. As more businesses seek scalable, cost-effective marketing solutions, Marketri’s fractional CMO model provides the expertise needed to drive revenue growth, enhance market positioning, and build competitive advantage.

With Amanda Zarle’s appointment, Marketri continues to position itself as a leader in fractional marketing leadership, equipping B2B businesses with proven marketing strategies that fuel long-term success.