ProInfoNet has named technology sales veteran Brad Sprague as its new Director of Sales & Marketing, reinforcing the IT consulting firm's focus on aligning business development and marketing as demand for managed IT services, cybersecurity, and digital transformation continues to grow. The appointment reflects an industry-wide trend toward integrating sales and marketing leadership to strengthen customer engagement and accelerate business growth.

ProInfoNet, a Maine-based IT consulting and managed services provider (MSP), has appointed Brad Sprague as Director of Sales & Marketing, adding more than two decades of technology sales and business development experience to its executive leadership team.

In his new role, Sprague will oversee the company's sales and marketing organizations, with responsibility for aligning customer acquisition, brand positioning, marketing strategy, and business development initiatives as ProInfoNet expands its presence across New England and neighboring markets.

The appointment comes as managed services providers continue broadening their offerings to help organizations modernize IT infrastructure, strengthen cybersecurity, adopt cloud technologies, and improve operational resilience. As technology purchasing decisions become increasingly complex, many IT service providers are integrating sales and marketing functions to deliver more consistent customer engagement throughout the buying journey.

Sprague joins ProInfoNet following more than 20 years at Systems Engineering, where he progressed from an internship to leadership positions overseeing sales and marketing. During his tenure, he worked with organizations on technology modernization initiatives, cybersecurity planning, and aligning IT investments with operational and financial objectives.

He holds a Bachelor of Science in Business Administration with a concentration in Management Information Systems from the University of Southern Maine.

According to ProInfoNet Vice President Jeff Rogers, bringing sales and marketing together under a unified strategy has become increasingly important as the company continues to grow.

"Brad brings a rare combination of technical expertise, customer relationships, and leadership experience that will help us connect with more organizations and demonstrate how technology can support their missions and long-term success," Rogers said.

The appointment reflects a broader evolution across the IT services sector, where organizations increasingly expect technology partners to provide strategic guidance rather than simply managing infrastructure. Enterprises are looking for advisors capable of supporting digital transformation, cybersecurity readiness, cloud migration, compliance, and long-term technology planning through integrated consulting services.

Sprague said his leadership philosophy centers on close collaboration between sales and marketing teams, emphasizing that both functions ultimately share responsibility for improving customer outcomes and driving sustainable business growth.

"I've always believed that sales and marketing should work as one team because the outcomes we're trying to achieve are the same," Sprague said. "I'm excited to join an organization that not only shares that mindset but also has so much to offer organizations who are seeking technology strategies that will enable them to serve more clients with better outcomes."

For ProInfoNet, the appointment supports its continued expansion as the company builds on more than three decades of providing IT consulting and managed technology services. The company plans to strengthen its market positioning while helping organizations better understand how strategic technology investments can improve operational efficiency, enhance resilience, and support long-term business objectives.

The leadership change also aligns with broader trends reshaping the managed services industry. According to Gartner, organizations continue increasing investments in managed IT services and cybersecurity as digital transformation initiatives accelerate across both public and private sectors. At the same time, IDC projects continued growth in global spending on digital transformation technologies, driven by demand for cloud infrastructure, automation, artificial intelligence, and security solutions.

For enterprise technology vendors and managed service providers, aligning sales and marketing has become increasingly important as buying cycles grow longer and involve multiple stakeholders. Modern B2B buyers typically engage with digital content, webinars, analyst research, and online evaluations before speaking with sales representatives. This shift has prompted organizations to integrate marketing automation, customer relationship management (CRM), and revenue operations platforms to create more connected customer journeys.

Technology ecosystems from companies such as Microsoft, Salesforce, Google, and Adobe increasingly support these integrated go-to-market strategies through AI-powered CRM, marketing automation, analytics, and customer engagement tools. These platforms enable organizations to personalize outreach, measure campaign performance, and improve collaboration between sales and marketing teams.

As organizations continue prioritizing cybersecurity, cloud adoption, and IT modernization, consulting firms capable of combining technical expertise with strategic customer engagement are expected to remain well positioned for growth. ProInfoNet's latest leadership appointment underscores the company's focus on strengthening both its market presence and customer relationships while expanding its technology advisory services in an increasingly competitive managed services landscape.

Market Landscape

The managed services and IT consulting market continues to expand as organizations accelerate digital transformation, cloud migration, cybersecurity modernization, and AI adoption. Service providers are increasingly integrating sales, marketing, and customer success functions to deliver more personalized client experiences and support longer, consultative enterprise buying cycles. Leadership investments in revenue generation and customer engagement have become a strategic priority across the MSP industry.

Top Insights

• ProInfoNet appointed Brad Sprague as Director of Sales & Marketing to align business development, marketing strategy, and customer engagement under a unified leadership structure.
• Sprague brings more than 20 years of managed services experience, including leadership in technology sales, infrastructure modernization, and cybersecurity consulting.
• The appointment reflects a broader industry trend of integrating sales and marketing to improve customer acquisition and support consultative technology buying journeys.
• Growing enterprise investment in cloud computing, cybersecurity, and digital transformation continues to create opportunities for IT consulting and managed service providers.
• AI-powered CRM, marketing automation, and analytics platforms are helping technology firms deliver more connected customer engagement and measurable business outcomes.

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