Incend Media has expanded its partner-led leadership collective, appointing George Lamelza as Chief Executive Partner and adding Sara Lamason and Christina Manol to executive leadership roles. The move reflects the company’s broader push to strengthen growth strategy, marketing leadership, operations, and technology services for organizations across the United States.

Incend Media today announced the expansion of its partner-led leadership collective, adding senior executives with backgrounds in marketing, operations, hospitality, government, and business strategy as the company broadens its growth and marketing services.

George Lamelza has assumed the role of Chief Executive Partner, while Sara Lamason has joined as Chief Marketing Partner and Christina Manol has joined as Chief Operations Partner. The appointments are intended to strengthen Incend Media’s collaborative leadership model, which the company positions as an alternative to the traditional agency structure built around departments and account managers.

The expanded leadership team brings together expertise in growth strategy, branding, communications, content development, revenue acceleration, operations, and technology services. Incend Media said the model is designed to give clients direct access to executive-level expertise while maintaining the flexibility of a growth-focused organization.

“As the marketing landscape continues evolving, organizations need more than isolated tactics,” said George Lamelza, Chief Executive Partner of Incend Media. “They need strategies that connect visibility, customer acquisition, operations, and business goals. Our leadership team brings together diverse experiences that help businesses navigate change while creating stronger opportunities for long-term growth.”

Lamelza previously served as Managing Partner and Chief Marketing Partner. He brings nearly three decades of experience helping organizations improve visibility, strengthen customer acquisition, and align marketing strategy with measurable business outcomes.

Earlier in his career, Lamelza served as Chief Executive Officer of Team Media, where he helped grow the company into one of the fastest-growing web services firms in the United States before its acquisition in 2007. He has worked with local businesses, nonprofit organizations, higher education institutions, and enterprise-level companies on customer acquisition, market positioning, and long-term growth strategies.

Lamelza is also the architect of the Incend Media Growth Framework™, a strategic model intended to help organizations align visibility, customer acquisition, and growth initiatives in an evolving digital environment. In his new role, he will oversee company strategy, partner development, client success, and the continued evolution of Incend Media’s marketing and growth services.

Sara Lamason joins the leadership collective as Chief Marketing Partner, bringing nearly 25 years of experience in destination marketing, hospitality, tourism, brand strategy, and customer acquisition. Most recently, she spent nearly 12 years with The Walt Disney Company, where she served as Senior Manager of Marketing Strategy for Walt Disney World’s Domestic Sales Division.

At Disney, Lamason led the Distribution Marketing Strategy team, directed multi-million-dollar marketing initiatives, and represented Disney globally as Chairperson of Visit Orlando’s Global Marketing Committee. Her work contributed to major initiatives including the Disney Springs rebrand and the launch of Pandora – The World of Avatar.

Before Disney, Lamason held leadership roles in agency and hospitality marketing, managing international portfolios spanning more than 15 countries and developing integrated campaigns across consumer and business markets.

“As marketing continues evolving, organizations need more than visibility alone,” said Lamason. “They need a clear strategy that connects brand, customer experience, content, and customer acquisition. The most successful organizations are those that create consistency across every touchpoint while remaining adaptable to changing market conditions.”

As Chief Marketing Partner, Lamason will guide marketing strategy, brand development, customer acquisition initiatives, campaign planning, and growth-focused marketing programs for Incend Media and its clients.

Christina Manol joins as Chief Operations Partner following a career that includes 15 years with the United States Department of Defense. During her tenure, she served in leadership roles across the Army’s Program Executive Offices and the Office of the Secretary of Defense, overseeing acquisition policy, enterprise budgeting, strategic planning, and large-scale operational initiatives.

Most recently, Manol served as Chief Operating Officer at JANSON, where she helped lead complex operational programs and organizational initiatives requiring accountability, execution, and strategic oversight. At Incend Media, she will focus on operational excellence, process optimization, organizational scalability, and client service delivery as the company expands its capabilities and partnerships.

The leadership collective is further supported through Incend Media’s collaboration with Your Executive Partner, a fractional leadership organization founded by Lamason. The relationship is intended to provide executive-level expertise to growing businesses and reflects Incend Media’s emphasis on combining experienced leadership with specialized expertise.

Together, the leadership team spans strategic hubs in Springfield, Charlotte, Dallas, and Orlando, bringing experience from marketing, hospitality, higher education, government, communications, technology, and business leadership.

“One of our greatest strengths is the breadth of experience represented across our leadership team,” said Lamelza. “By combining expertise in growth strategy, marketing leadership, and operational excellence, we can help organizations build stronger foundations for long-term growth.”

The leadership expansion is part of a broader evolution underway at Incend Media, including the launch of a new website, updated brand identity, expanded service offerings, and the formal introduction of the Incend Media Growth Framework™.

Market Landscape

The expansion comes as marketing and growth consultancies increasingly compete on strategic advisory capabilities rather than execution alone. Organizations are seeking partners that can connect visibility, customer acquisition, operations, branding, and technology into unified growth strategies. Incend Media’s partner-led collective reflects a broader shift toward executive-level consulting models that combine marketing expertise with operational and business leadership.

Top Insights

• Incend Media expanded its partner-led leadership collective with George Lamelza as Chief Executive Partner and new executive appointments in marketing and operations.

• Sara Lamason brings nearly 25 years of destination marketing, hospitality, tourism, and brand strategy experience, including senior leadership roles at Disney.

• Christina Manol adds operational leadership experience from the U.S. Department of Defense and private-sector COO roles, strengthening scalability and client delivery.

• The company’s partner-led model is designed to provide clients with executive-level expertise across growth strategy, branding, communications, operations, and technology services.

• The expansion aligns with Incend Media’s broader evolution, including a new website, updated brand identity, expanded services, and the formal launch of the Incend Media Growth Framework™.

   

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