News

Wiland Debuts RapidPost: Real-Time Direct Mail for the Modern Marketer

In a digital age where timing is everything, Wiland is bringing fresh momentum to a classic marketing channel—direct mail. The data-driven marketing firm has unveiled RapidPost, a turnkey solution that lets brands reach high-value customers and prospects with small-format, hyper-targeted mailings in as little as 7 to 10 days. Think of it as real-time direct mail—powered by predictive modeling and...

data management 1 Aug 2025

Audyence Supercharges B2B Demand Marketing with Real-Time Data Integrations

Audyence Unites with Top Intent Data Players to Streamline B2B Demand In the ever-evolving world of B2B demand marketing, speed and precision are no longer luxuries—they’re table stakes. Audyence, the self-described system of record for paid B2B demand marketing, is pushing both levers with a new set of integrations that plug in buyer intelligence from 6sense, Bombora, Channel99, and Demandbase...

b2b data 1 Aug 2025

CMA: Marketers Still Back EDI, But Resistance Is Rising

Marketers Still Support EDI—but Pushback and Hostility Are on the Rise, Says CMA Report Despite growing polarization and budgetary backlash, most Canadian marketers continue to support equity, diversity, and inclusion (EDI) initiatives, according to new research from the Canadian Marketing Association (CMA) in partnership with strategy. The report, EDI in Canadian Marketing: Positive Progress and...

b2b data 1 Aug 2025

HubSpot Brings CRM Context to Claude with New AI Connector

HubSpot Supercharges Claude with CRM Context for Smarter AI Insights In the era of AI-first workflows, context is everything—and HubSpot just delivered a major upgrade that could reshape how go-to-market teams work. The company has launched the first-ever CRM connector for Claude, Anthropic’s conversational AI, enabling HubSpot users to bring their real-time business data directly into Claude’s...

customer relationship management 1 Aug 2025

Zeta Global Taps Ex-Meta AI Leader Nate Yohannes to Drive Next-Gen Innovation

Get in touchZeta Global Hires AI Veteran Nate Yohannes to Lead New Data & AI Innovation Lab Zeta Global is placing a major bet on the future of AI-powered marketing—and it just brought in a heavyweight to lead the charge. The AI Marketing Cloud company has appointed Nate Yohannes as President of its newly formed Zeta Data & AI Lab and Global Head of R&D. With a résumé that includes key roles at...

artificial intelligence 1 Aug 2025

LTIMindtree Launches BlueVerse CraftStudio to Turbocharge AI-Driven Marketing

LTIMindtree and Adobe Launch BlueVerse CraftStudio to Power the Next Wave of AI-Enabled Marketing In a bold move to modernize marketing operations, LTIMindtree has launched BlueVerse CraftStudio, a next-generation marketing agency built on Adobe’s AI-powered tools. The new initiative promises to supercharge marketing teams with scalable expertise, cutting-edge creative solutions, and measurable...

artificial intelligence 1 Aug 2025

LTK Supercharges Creator Commerce With New Social and AI-Powered Features

LTK Reinvents Social Shopping With AI, Public Profiles, and Two-Way Chat LTK, the original Creator Commerce™ platform, is taking a bold leap forward—transforming its consumer and creator experience into something that feels more like a true social network, and less like a passive shopping app. This week, the company announced a sweeping suite of new features designed to deepen engagement, boost...

artificial intelligence 1 Aug 2025

Spreetail Launches Price Pulse to Give Brands a Smarter Shot at the Buy Box

Spreetail’s Price Pulse Turns Up the Heat on Marketplace Pricing The race for ecommerce dominance just got a bit more tactical. Spreetail, a leading ecommerce marketplace accelerator, has unveiled Price Pulse, a predictive pricing engine that aims to help brands win the Buy Box—and do it without playing a self-destructive game of discount chicken. Unlike traditional repricers that rely on...

ecommerce and mobile ecommerce 1 Aug 2025