Aloha Browser, a leader in privacy-first browsing, has launched a new Cookie Consent Management feature aimed at enhancing user privacy while improving the browsing experience. This innovative feature allows users to manage their cookie preferences just once at the browser level, eliminating the frequent pop-up interruptions that disrupt online navigation. Available now for iOS users, with an Android release slated for early 2025, this update is set to transform how users interact with cookie consent requests.

Simplifying Cookie Consent for Better Privacy Control

1. • The Cookie Consent Management feature removes the need for users to manually handle cookie pop-ups on every website they visit. By setting preferences once in the browser’s settings, users ensure their privacy choices are automatically applied across the web.
   • This approach empowers users to make more informed decisions about the data they share, moving beyond the default data collection practices often found on websites.

2. Addressing the Problem of Overwhelming Cookie Pop-Ups

   • The prevalence and complexity of cookie consent banners often lead users to disregard them, resulting in unwanted data collection. According to Aloha, nearly 70% of users either close or ignore these banners, which inadvertently leads to more data being collected than desired.
   • Aloha’s solution aims to solve this problem by reducing interruptions, offering users the chance to make privacy decisions that are meaningful and informed, rather than rushing through or ignoring cookie requests.

3. User-Centric Privacy Features

   • The feature provides users with several options for cookie management: ‘Allow all’ cookies, ‘Reject all’ cookies, create custom settings for different cookie categories, or set preferences for individual websites.
   • Preferences are stored securely within the browser and applied universally across websites, offering a more streamlined and efficient browsing experience.

4. Compliant with GDPR and Other Privacy Regulations

   • Aloha’s Cookie Consent Management solution adheres to GDPR and other privacy laws by ensuring user consent is properly recorded and communicated to websites. Unlike other solutions that block cookie banners without addressing data collection, Aloha ensures that user preferences are respected and enforced across all sites.

Aloha Browser’s new Cookie Consent Management feature is a significant step forward in empowering users to take control of their online privacy. By eliminating the need for constant cookie pop-ups and providing a comprehensive, browser-level solution, Aloha enhances user experience while ensuring compliance with privacy regulations. As digital privacy continues to be a critical concern, Aloha is positioning itself as a leader in helping users make informed decisions about their data.

Magnite, the leading independent sell-side advertising company, has announced a partnership with WeTV, Southeast Asia’s growing video streaming platform. WeTV will utilize Magnite’s ad tech solutions, including the BidLink feature within SpringServe, to boost programmatic capabilities and optimize revenue from its video inventory.

1. Magnite’s Ad Tech Stack for Monetization:

   • WeTV will integrate Magnite’s BidLink solution within the SpringServe ad server to scale its programmatic advertising efforts.
   • Magnite Streaming and DV+ SSPs will enable WeTV to unlock the full potential of their inventory.

2. WeTV’s Exponential Growth:

   • Established in 2019, WeTV has become a prominent platform in Southeast Asia, offering premium Chinese dramas, variety shows, anime, and local original content.
   • Streaming’s rise as a consumer staple continues to propel WeTV’s audience growth.

3. Operational Efficiencies via SpringServe:

   • SpringServe helps media owners like WeTV improve monetization and operational efficiency.
   • BidLink allows intelligent programmatic integration and facilitates competition between traditional-direct and programmatic campaigns, enhancing yield and revenue.

4. Strategic Focus on Audience Experience:

   • Magnite’s solutions ensure WeTV can meet audience demand for diverse, high-quality entertainment while maintaining a seamless viewing experience.

Statements from Leadership:

• Mary Yeo, Head of Commercial at WeTV:
  “We’re committed to providing our audiences with premium entertainment. Magnite’s expertise will enable us to achieve our vision with cutting-edge technology and strategic support.”

• Gavin Buxton, Managing Director, Asia at Magnite:
  “We’re thrilled to support WeTV in scaling programmatically while preserving viewer experience. BidLink’s capabilities, paired with Magnite’s SSPs, offer immense revenue potential for media owners.”

Conclusion:

This partnership exemplifies how innovative ad tech solutions like Magnite’s BidLink and SSPs can empower platforms like WeTV to achieve exponential growth and revenue optimization. By focusing on operational efficiency and audience experience, Magnite and WeTV are set to redefine programmatic advertising in Southeast Asia.Magnite, the leading independent sell-side advertising company, has announced a partnership with WeTV, Southeast Asia’s growing video streaming platform. WeTV will utilize Magnite’s ad tech solutions, including the BidLink feature within SpringServe, to boost programmatic capabilities and optimize revenue from its video inventory.

Key Highlights of the Partnership

1. Magnite’s Ad Tech Stack for Monetization:

   • WeTV will integrate Magnite’s BidLink solution within the SpringServe ad server to scale its programmatic advertising efforts.
   • Magnite Streaming and DV+ SSPs will enable WeTV to unlock the full potential of their inventory.

2. WeTV’s Exponential Growth:

   • Established in 2019, WeTV has become a prominent platform in Southeast Asia, offering premium Chinese dramas, variety shows, anime, and local original content.
   • Streaming’s rise as a consumer staple continues to propel WeTV’s audience growth.

3. Operational Efficiencies via SpringServe:

   • SpringServe helps media owners like WeTV improve monetization and operational efficiency.
   • BidLink allows intelligent programmatic integration and facilitates competition between traditional-direct and programmatic campaigns, enhancing yield and revenue.

4. Strategic Focus on Audience Experience:

   • Magnite’s solutions ensure WeTV can meet audience demand for diverse, high-quality entertainment while maintaining a seamless viewing experience.

Statements from Leadership:

• Mary Yeo, Head of Commercial at WeTV:
  “We’re committed to providing our audiences with premium entertainment. Magnite’s expertise will enable us to achieve our vision with cutting-edge technology and strategic support.”

• Gavin Buxton, Managing Director, Asia at Magnite:
  “We’re thrilled to support WeTV in scaling programmatically while preserving viewer experience. BidLink’s capabilities, paired with Magnite’s SSPs, offer immense revenue potential for media owners.”

This partnership exemplifies how innovative ad tech solutions like Magnite’s BidLink and SSPs can empower platforms like WeTV to achieve exponential growth and revenue optimization. By focusing on operational efficiency and audience experience, Magnite and WeTV are set to redefine programmatic advertising in Southeast Asia.

Benefit Media, an Israel-based global media leader, has unveiled Benefit DSP, a next-generation direct-to-publisher platform for Connected TV (CTV). This innovative platform aims to redefine the CTV advertising landscape by streamlining the supply chain and providing advertisers with unparalleled efficiency and reach.

1. Addressing CTV Complexity:

   • The CTV ecosystem is often complicated by multiple layered channels sharing inventory, leading to inefficiencies.
   • Benefit DSP simplifies this landscape by building a direct supply partner network, ensuring maximum value for advertisers.

2. Strategic Focus for 2025 and Beyond:

   • As the media industry shifts away from election-year ad saturation, 2025 will emphasize efficient supply paths for CTV buyers.
   • Benefit DSP positions itself as a vital tool for advertisers to achieve scalable growth and measurable results.

3. Unique Publisher Network:

   • Benefit Media leverages proprietary relationships with premium publishers to offer advertisers a direct and efficient supply chain.
   • Collaboration with CTV broadcasters and ad operations leader TVIQ ensures a secure and high-quality platform for transactions.

4. Dual Expertise Advantage:

   • Benefit Media combines its extensive media planning experience with strong direct publisher relationships to deliver a seamless advertiser-to-publisher connection.
   • The platform bridges advertisers’ goals with top-tier inventory to maximize reach and minimize inefficiencies.

Leadership Insights:

• Neomy Wolfner, CEO of Benefit Media Group:
  “Benefit DSP offers a transformative solution, blending strategic media planning expertise with premium publisher inventory to meet advertisers’ needs effectively.”

• Scott Ryan, CEO of TVIQ:
  “Efficiency is the future of CTV advertising. Benefit Media’s innovative network and DSP platform are what the industry needs to achieve scalable growth and cost savings.”

Benefit DSP is poised to revolutionize the CTV advertising space by providing a streamlined, efficient, and secure platform. With its strong publisher network, innovative technology, and commitment to efficiency, Benefit Media is setting a new standard in Connected TV for 2025 and beyond.

Teads, a leading global media platform, has announced the expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering devices from manufacturers like Hisense, Toshiba, and Leica. This collaboration spans the US, Canada, and 27 markets across Europe and APAC, offering brands enhanced opportunities to engage audiences through premium Connected TV (CTV) advertising.

1. Exclusive Access to VIDAA’s On-Screen Placements:

   • Teads secures exclusive access to VIDAA’s home screen placements for native CTV ads, reaching millions of VIDAA-powered Smart TVs globally.
   • The partnership includes premium homescreen ad slots and VIDAA Channels streaming service, unlocking high-quality CTV video inventory for global advertisers.

2. Strengthening Direct-to-Glass Capabilities:

   • This partnership enhances Teads' direct-to-glass capabilities, ensuring consistent and impactful ad experiences across VIDAA-powered devices.
   • The collaboration supports Teads’ mission to bridge the gap between digital and TV advertising with innovative solutions.

3. Innovative Ad Formats for Brands:

   • Brands can leverage native CTV and InRead ad formats, providing well-targeted and premium experiences for audiences.
   • Early adopters like Fanta have successfully used these channels to amplify their reach and brand presence in ultra-premium, brand-safe environments.

4. Insights and Measurement:

   • Teads collaborates with measurement leaders like Comscore, TVision, and LiveRamp to deliver robust campaign performance insights.
   • This ensures precise targeting and better audience engagement for advertisers.

Leadership Insights

• Jeremy Arditi, Co-CEO, Teads:
  “Extending our partnership with VIDAA allows us to deliver innovative ad products, bridging digital and TV. This collaboration strengthens our CTV strategy, providing impactful reach for our brand partners.”

• Guy Edri, CEO, VIDAA USA:
  “Teads reinforces our mission of sustainable growth for our brand, content, and advertising partners. Together, we create meaningful engagement opportunities for brands worldwide.”

The VIDAA Advantage

• VIDAA serves a vast audience, streaming over two billion hours of content monthly across global and regional providers.
• Features like AirPlay 2, VIDAA Voice, VIDAA Art, and VIDAA Channels enable precise geo-targeting and diverse audience engagement.
• Its global reach and innovative capabilities make VIDAA a valuable platform for advertisers to connect with viewers meaningfully.

The expanded Teads-VIDAA partnership exemplifies the future of CTV advertising by combining global reach, innovative ad formats, and robust performance insights. This collaboration offers brands unparalleled opportunities to engage diverse audiences across VIDAA-powered devices worldwide.

MediaGo, a leading intelligent advertising platform, has announced a significant upgrade to its deep learning models. These advancements aim to optimize traffic quality assessment, enable smarter ad bidding, and enhance predictions across the marketing funnel, empowering advertisers to maximize their return on investment (ROI).

1. Advanced Deep Learning Capabilities:

   • MediaGo's deep neural network (DNN) now processes over 7 million ad requests per second with more than one billion parameters.
   • The system provides real-time evaluations and formulates intelligent bidding strategies to improve overall campaign performance.

2. Five Specialized Models Addressing Conversion Challenges:

   • Traffic Value Assessor:
     • Accurately evaluates traffic to reduce invalid traffic (IVT) to less than 10% of the industry average.
     • Focuses on high-value traffic, eliminating low-quality sources and increasing the effectiveness of media buying.
   • Attention, Interest, and Intention Models:
     • Predict user behavior at every stage of the marketing journey.
     • Achieve a 20% increase in viewable exposure rates, a 15% rise in click-through rates (CTR), and a 40% improvement in conversion rates (CVR).
   • SmartBid – Advanced Bidding Strategy:
     • Automatically adjusts bids in real-time, offering Target Cost Per Action (TCPA) and Max Conversion modes.
     • Ad campaigns using SmartBid have seen an average 35% boost in return on advertising spend (ROAS).

Industry Challenges Addressed:

• Reducing Invalid Traffic:

  • By leveraging the Traffic Value Assessor, MediaGo ensures that bids target only high-quality traffic, addressing a longstanding issue of low-value, high-volume traffic in the advertising industry.

• Boosting Conversion Efficiency:

  • The upgraded models provide accurate predictions and dynamic adjustments throughout the marketing funnel, ensuring advertisers connect with audiences most likely to engage and convert.

Leadership Insight:

"MediaGo is committed to maximizing advertisers' ROI using deep learning technology," said Peter Jinfeng Pan, Head of MediaGo. "By continuously exploring the possibilities of these models, we aim to improve effectiveness for advertisers and unlock new benefits for our partners and the marketing industry."

MediaGo's upgraded deep learning models are a game-changer in intelligent advertising, providing advertisers with tools to address industry challenges, improve campaign efficiency, and achieve higher ROI.

Veritonic, the leading platform for audio research and analytics, has introduced enhanced capabilities designed to analyze and optimize the audio performance of video podcasts. With platforms like YouTube becoming dominant in podcast consumption, Veritonic offers creators, brands, and advertisers deeper insights into audio engagement within the video podcasting landscape.

The Shift to Video Podcasts

• Transforming the Podcast Landscape:

  • Video podcasts have surged in popularity, with YouTube now the most widely used podcast platform in the U.S.
  • Studies reveal that 84% of Gen Z listeners prefer video podcasts, highlighting a generational shift towards immersive and visually dynamic content.

• Adapting to Audience Preferences:

  • While traditional audio podcasts focus solely on sound, video podcasts combine audio and visual elements for a richer experience.
  • This shift demands tools to measure the synergy between audio and video to enhance engagement.

Key Features of Veritonic’s Video Podcast Audio Analytics

1. Cross-Platform Analysis:

   • Measure the performance of audio across platforms and channels for a holistic understanding of engagement.

2. Audio-Visual Synergy:

   • Analyze how audio and video together influence listener sentiment, retention, and engagement.

3. Second-by-Second Metrics:

   • Gain granular insights into emotional resonance, identifying the impact of every word in the script.

4. Brand and Ad Effectiveness:

   • Evaluate how audio-driven messages and advertisements perform within the video podcast medium.

Industry Perspectives

• Scott Simonelli, CEO and Founder, Veritonic:
  “Today’s podcast audience craves a visual connection alongside audio content. By analyzing the audio aspects of video podcasts, we empower creators and brands to fine-tune their strategies for maximum engagement. The audio experience, even in video podcasts, is critical to viewer connection.”

• Korri Kolesa, Chief Operating Officer, Veritonic:
  “The rise of video podcasts is transforming content strategies. Veritonic equips creators and advertisers with the tools to measure and optimize audio impact, ensuring they stay ahead in this evolving landscape.”

Why It Matters for Creators and Advertisers

1. For Creators:

   • Improved insights to refine content for optimal engagement in video-centric formats.
   • Enhanced ability to produce multi-sensory podcasts that resonate with audiences.

2. For Advertisers:

   • Opportunities to deliver impactful, multi-sensory messages.
   • Data-driven strategies to maximize the effectiveness of ad placements.

Veritonic’s advanced analytics address the growing need to optimize audio within the video podcast environment. As video podcasts continue to dominate platforms like YouTube, Veritonic equips creators and advertisers with data-driven tools to enhance engagement, improve brand impact, and build stronger connections with their audiences.

Transmit, a leader in revenue maximization for premium streamed content, and ViewLift, a premier provider of end-to-end streaming and OTT solutions, have announced a strategic partnership. This collaboration aims to revolutionize monetization and secure premium sports and entertainment content through advanced technologies.

1. Cutting-Edge Integration:

   • Transmit’s Server-Side Ad Insertion (SSAI) and Digital Rights Management (DRM) technologies integrate seamlessly with ViewLift’s versatile streaming platform.
   • Enables sports teams, leagues, and rights owners to increase in-stream ad revenue and protect premium content from piracy.

2. Support for Major Regional Sports Networks (RSNs):

   • ViewLift Powers:
     • CHSN: Chicago Bulls, Blackhawks, and White Sox.
     • Monumental Sports Network: Washington Wizards and Capitals.
     • Altitude Sports: Denver Nuggets and Colorado Avalanche.
   • Transmit Partners With:
     • CBS/Paramount, Univision, YES Network, and other sports publishers.

3. Enhanced Viewer Experience:

   • The integration provides targeted, engaging ad experiences while maintaining high-quality streaming across devices like web, mobile, Smart TVs, and gaming consoles.

4. Addressing Industry Challenges:

   • RSN Decline:
     • Cord-cutting has reduced subscriber bases, affecting traditional RSN revenue streams.
   • DTC Growth:
     • Subscription-based Direct-to-Consumer (DTC) platforms offer long-term revenue potential but require innovative solutions to match lost RSN revenue.
   • This partnership bridges the gap by introducing incremental ad inventory, personalized ad formats, and robust DRM technology.

Benefits for Stakeholders

• For Teams and Leagues:

  • Access to scalable ad placements, improving revenue from day one.
  • Protection against piracy, safeguarding long-term content value.

• For Fans:

  • High-quality streaming with enhanced ad placements that blend seamlessly with game action.

• For Advertisers:

  • Incremental ad inventory and personalized ad delivery ensure greater audience engagement and ROI.

Leadership Perspectives:

• Jason Coyle, President, CHSN:
  “This partnership allows us to deliver a targeted, engaging experience for Chicago sports fans while unlocking new revenue streams. It ensures our premium content reaches audiences across devices, fulfilling our promise of a first-class streaming experience.”

• Seth Hittman, CEO, Transmit:
  “Integrating Transmit’s SSAI with ViewLift’s platform addresses challenges like declining live sports viewership and revenue losses from cord-cutting. This partnership maximizes incremental revenue and sets the stage for the future of sports content distribution.”

• Rick Allen, CEO, ViewLift:
  “Transmit’s scalable SSAI technology enhances fan engagement by delivering personalized ads alongside game action, solidifying brand loyalty and expanding reach across diverse platforms.”

The Transmit-ViewLift partnership is setting a new benchmark for sports streaming by combining advanced ad monetization with top-tier content protection. Together, they empower rights owners to capitalize on ad-based revenue, deliver an exceptional viewer experience, and safeguard premium sports content against piracy.

Renovi, a groundbreaking platform merging blockchain technology with in-game advertising, has successfully completed its Initial DEX Offering (IDO) on prominent launchpads like BullPerks, Spores Network, Enjinstarter, Kommunitas, and TrustSwap. This achievement marks a pivotal step in Renovi's mission to transform the interaction between gamers and advertisers within a decentralized ecosystem.

The Expanding Gaming Market and In-Game Advertising

• Global Gaming Growth:

  • With 3.2 billion gamers worldwide, the gaming market is expanding rapidly.
  • In-game advertising is projected to become a $32.5 billion industry by 2027.

• Renovi at the Forefront:

  • Leveraging AI-driven ad targeting, Renovi analyzes wallet data to seamlessly integrate ads into games.
  • Partnerships with W3GG and Call of the Voyd demonstrate the platform's growing traction.
  • Currently, Renovi boasts 50,000 monthly active users, with potential growth to over 250,000 users in the near future.

Key Features of Renovi’s Platform

1. Blockchain Integration:

   • Combines decentralized technology with innovative advertising solutions.
   • Creates a transparent and scalable ecosystem for gamers, advertisers, and developers.

2. Gamers and Advertisers Benefit:

   • Gamers earn rewards by interacting with non-intrusive, seamlessly integrated ads.
   • Advertisers gain access to a targeted audience through efficient, data-driven ad placements.

3. Expanding Game Engine Integration:

   • Ongoing integration with various game engines enables broader adoption across diverse games.

$RNVI Token Utility and Benefits

• Core Medium of Exchange:

  • $RNVI tokens facilitate in-game activities like rewarding gamers and paying for advertisements.
  • Token holders gain access to exclusive platform features.

• Staking and Rewards:

  • Holders can stake $RNVI tokens to earn rewards and contribute to the platform’s liquidity.

• Token Buybacks:

  • Revenue generated by the platform will fund strategic token buybacks, enhancing token value.

Milestones and Strategic Growth

1. IDO Success:

   • During the Kommunitas IDO, Renovi raised 65% of its target in six hours and was fully subscribed within 24 hours.

2. Post-IDO Strategy:

   • Expanding Partnerships: Collaborating with game developers and esports platforms to increase token utility.
   • Long-Term Vision: Establishing Renovi as the leading provider of immersive in-game advertising solutions for Web2 and Web3 platforms.

Industry Perspectives

• Revolutionizing Monetization:

  • Renovi’s non-disruptive, highly targeted ads create a seamless experience, offering a fresh solution as traditional advertising methods lose efficacy.
  • By integrating blockchain, Renovi eliminates unpredictability and establishes fairness within the ecosystem.

• Driving Innovation:

  • The platform’s AI-driven solutions ensure precision targeting, driving deeper engagement between gamers and advertisers.

Renovi is redefining gaming monetization by merging blockchain with in-game advertising. With its successful IDO, expanding user base, and innovative use of $RNVI tokens, Renovi is poised to become a leader in immersive advertising solutions. Through strategic growth, partnerships, and enhanced token utility, Renovi is building a thriving ecosystem that benefits gamers, advertisers, and developers alike.