MediaGo, a leading intelligent advertising platform, has announced a significant upgrade to its deep learning models. These advancements aim to optimize traffic quality assessment, enable smarter ad bidding, and enhance predictions across the marketing funnel, empowering advertisers to maximize their return on investment (ROI).

1. Advanced Deep Learning Capabilities:

   • MediaGo's deep neural network (DNN) now processes over 7 million ad requests per second with more than one billion parameters.
   • The system provides real-time evaluations and formulates intelligent bidding strategies to improve overall campaign performance.

2. Five Specialized Models Addressing Conversion Challenges:

   • Traffic Value Assessor:
     • Accurately evaluates traffic to reduce invalid traffic (IVT) to less than 10% of the industry average.
     • Focuses on high-value traffic, eliminating low-quality sources and increasing the effectiveness of media buying.
   • Attention, Interest, and Intention Models:
     • Predict user behavior at every stage of the marketing journey.
     • Achieve a 20% increase in viewable exposure rates, a 15% rise in click-through rates (CTR), and a 40% improvement in conversion rates (CVR).
   • SmartBid – Advanced Bidding Strategy:
     • Automatically adjusts bids in real-time, offering Target Cost Per Action (TCPA) and Max Conversion modes.
     • Ad campaigns using SmartBid have seen an average 35% boost in return on advertising spend (ROAS).

Industry Challenges Addressed:

• Reducing Invalid Traffic:

  • By leveraging the Traffic Value Assessor, MediaGo ensures that bids target only high-quality traffic, addressing a longstanding issue of low-value, high-volume traffic in the advertising industry.

• Boosting Conversion Efficiency:

  • The upgraded models provide accurate predictions and dynamic adjustments throughout the marketing funnel, ensuring advertisers connect with audiences most likely to engage and convert.

Leadership Insight:

"MediaGo is committed to maximizing advertisers' ROI using deep learning technology," said Peter Jinfeng Pan, Head of MediaGo. "By continuously exploring the possibilities of these models, we aim to improve effectiveness for advertisers and unlock new benefits for our partners and the marketing industry."

MediaGo's upgraded deep learning models are a game-changer in intelligent advertising, providing advertisers with tools to address industry challenges, improve campaign efficiency, and achieve higher ROI.