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Veritonic Launches Audio Analytics for Video Podcasts

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Veritonic Launches Audio Analytics for Video Podcasts

Veritonic Launches Audio Analytics for Video Podcasts

Business Wire

Published on : Dec 5, 2024

Veritonic, the leading platform for audio research and analytics, has introduced enhanced capabilities designed to analyze and optimize the audio performance of video podcasts. With platforms like YouTube becoming dominant in podcast consumption, Veritonic offers creators, brands, and advertisers deeper insights into audio engagement within the video podcasting landscape.

The Shift to Video Podcasts

  • Transforming the Podcast Landscape:

    • Video podcasts have surged in popularity, with YouTube now the most widely used podcast platform in the U.S.
    • Studies reveal that 84% of Gen Z listeners prefer video podcasts, highlighting a generational shift towards immersive and visually dynamic content.
  • Adapting to Audience Preferences:

    • While traditional audio podcasts focus solely on sound, video podcasts combine audio and visual elements for a richer experience.
    • This shift demands tools to measure the synergy between audio and video to enhance engagement.

Key Features of Veritonic’s Video Podcast Audio Analytics

  1. Cross-Platform Analysis:

    • Measure the performance of audio across platforms and channels for a holistic understanding of engagement.
  2. Audio-Visual Synergy:

    • Analyze how audio and video together influence listener sentiment, retention, and engagement.
  3. Second-by-Second Metrics:

    • Gain granular insights into emotional resonance, identifying the impact of every word in the script.
  4. Brand and Ad Effectiveness:

    • Evaluate how audio-driven messages and advertisements perform within the video podcast medium.

Industry Perspectives

  • Scott Simonelli, CEO and Founder, Veritonic:
    “Today’s podcast audience craves a visual connection alongside audio content. By analyzing the audio aspects of video podcasts, we empower creators and brands to fine-tune their strategies for maximum engagement. The audio experience, even in video podcasts, is critical to viewer connection.”

  • Korri Kolesa, Chief Operating Officer, Veritonic:
    “The rise of video podcasts is transforming content strategies. Veritonic equips creators and advertisers with the tools to measure and optimize audio impact, ensuring they stay ahead in this evolving landscape.”

Why It Matters for Creators and Advertisers

  1. For Creators:

    • Improved insights to refine content for optimal engagement in video-centric formats.
    • Enhanced ability to produce multi-sensory podcasts that resonate with audiences.
  2. For Advertisers:

    • Opportunities to deliver impactful, multi-sensory messages.
    • Data-driven strategies to maximize the effectiveness of ad placements.

Veritonic’s advanced analytics address the growing need to optimize audio within the video podcast environment. As video podcasts continue to dominate platforms like YouTube, Veritonic equips creators and advertisers with data-driven tools to enhance engagement, improve brand impact, and build stronger connections with their audiences.