audio technology analytics
Published on : Dec 5, 2024
Veritonic, the leading platform for audio research and analytics, has introduced enhanced capabilities designed to analyze and optimize the audio performance of video podcasts. With platforms like YouTube becoming dominant in podcast consumption, Veritonic offers creators, brands, and advertisers deeper insights into audio engagement within the video podcasting landscape.
Transforming the Podcast Landscape:
Adapting to Audience Preferences:
Cross-Platform Analysis:
Audio-Visual Synergy:
Second-by-Second Metrics:
Brand and Ad Effectiveness:
Scott Simonelli, CEO and Founder, Veritonic:
“Today’s podcast audience craves a visual connection alongside audio content. By analyzing the audio aspects of video podcasts, we empower creators and brands to fine-tune their strategies for maximum engagement. The audio experience, even in video podcasts, is critical to viewer connection.”
Korri Kolesa, Chief Operating Officer, Veritonic:
“The rise of video podcasts is transforming content strategies. Veritonic equips creators and advertisers with the tools to measure and optimize audio impact, ensuring they stay ahead in this evolving landscape.”
For Creators:
For Advertisers:
Veritonic’s advanced analytics address the growing need to optimize audio within the video podcast environment. As video podcasts continue to dominate platforms like YouTube, Veritonic equips creators and advertisers with data-driven tools to enhance engagement, improve brand impact, and build stronger connections with their audiences.