Magnite, the leading independent sell-side advertising company, has announced a partnership with WeTV, Southeast Asia’s growing video streaming platform. WeTV will utilize Magnite’s ad tech solutions, including the BidLink feature within SpringServe, to boost programmatic capabilities and optimize revenue from its video inventory.

1. Magnite’s Ad Tech Stack for Monetization:

   • WeTV will integrate Magnite’s BidLink solution within the SpringServe ad server to scale its programmatic advertising efforts.
   • Magnite Streaming and DV+ SSPs will enable WeTV to unlock the full potential of their inventory.

2. WeTV’s Exponential Growth:

   • Established in 2019, WeTV has become a prominent platform in Southeast Asia, offering premium Chinese dramas, variety shows, anime, and local original content.
   • Streaming’s rise as a consumer staple continues to propel WeTV’s audience growth.

3. Operational Efficiencies via SpringServe:

   • SpringServe helps media owners like WeTV improve monetization and operational efficiency.
   • BidLink allows intelligent programmatic integration and facilitates competition between traditional-direct and programmatic campaigns, enhancing yield and revenue.

4. Strategic Focus on Audience Experience:

   • Magnite’s solutions ensure WeTV can meet audience demand for diverse, high-quality entertainment while maintaining a seamless viewing experience.

Statements from Leadership:

• Mary Yeo, Head of Commercial at WeTV:
  “We’re committed to providing our audiences with premium entertainment. Magnite’s expertise will enable us to achieve our vision with cutting-edge technology and strategic support.”

• Gavin Buxton, Managing Director, Asia at Magnite:
  “We’re thrilled to support WeTV in scaling programmatically while preserving viewer experience. BidLink’s capabilities, paired with Magnite’s SSPs, offer immense revenue potential for media owners.”

Conclusion:

This partnership exemplifies how innovative ad tech solutions like Magnite’s BidLink and SSPs can empower platforms like WeTV to achieve exponential growth and revenue optimization. By focusing on operational efficiency and audience experience, Magnite and WeTV are set to redefine programmatic advertising in Southeast Asia.Magnite, the leading independent sell-side advertising company, has announced a partnership with WeTV, Southeast Asia’s growing video streaming platform. WeTV will utilize Magnite’s ad tech solutions, including the BidLink feature within SpringServe, to boost programmatic capabilities and optimize revenue from its video inventory.

Key Highlights of the Partnership

1. Magnite’s Ad Tech Stack for Monetization:

   • WeTV will integrate Magnite’s BidLink solution within the SpringServe ad server to scale its programmatic advertising efforts.
   • Magnite Streaming and DV+ SSPs will enable WeTV to unlock the full potential of their inventory.

2. WeTV’s Exponential Growth:

   • Established in 2019, WeTV has become a prominent platform in Southeast Asia, offering premium Chinese dramas, variety shows, anime, and local original content.
   • Streaming’s rise as a consumer staple continues to propel WeTV’s audience growth.

3. Operational Efficiencies via SpringServe:

   • SpringServe helps media owners like WeTV improve monetization and operational efficiency.
   • BidLink allows intelligent programmatic integration and facilitates competition between traditional-direct and programmatic campaigns, enhancing yield and revenue.

4. Strategic Focus on Audience Experience:

   • Magnite’s solutions ensure WeTV can meet audience demand for diverse, high-quality entertainment while maintaining a seamless viewing experience.

Statements from Leadership:

• Mary Yeo, Head of Commercial at WeTV:
  “We’re committed to providing our audiences with premium entertainment. Magnite’s expertise will enable us to achieve our vision with cutting-edge technology and strategic support.”

• Gavin Buxton, Managing Director, Asia at Magnite:
  “We’re thrilled to support WeTV in scaling programmatically while preserving viewer experience. BidLink’s capabilities, paired with Magnite’s SSPs, offer immense revenue potential for media owners.”

This partnership exemplifies how innovative ad tech solutions like Magnite’s BidLink and SSPs can empower platforms like WeTV to achieve exponential growth and revenue optimization. By focusing on operational efficiency and audience experience, Magnite and WeTV are set to redefine programmatic advertising in Southeast Asia.