News

5WPR Revamps Consumer PR Strategy to Fuel E-Commerce Performance

One of the largest independent PR firms in the U.S., 5WPR is rewriting the rules of consumer public relations. In a bold shift, the agency has introduced a new communications framework that links earned media directly to e-commerce outcomes, signaling a broader move toward measurable, conversion-oriented storytelling. This isn’t just a strategy refresh. It’s a recognition that the age-old goal of...

ecommerce and mobile ecommerce 1 Aug 2025

Gartner Forecasts LEO Satellite Communications Services Spending to Hit $14.8bn Globally in 2026

LEO Satellite Communications Services to Become Mainstream as New Business and Consumer Uses Emerge SYDNEY, Australia, July 30, 2025 – End-user spending on low Earth orbit (LEO) satellite communications services is expected to reach $14.8 billion globally in 2026, an increase of 24.5% from 2025, according to Gartner, Inc. “LEO satellites have primarily delivered broadband connectivity to remote...

communications 31 Jul 2025

Luxury Presence Unveils Autonomous AI Marketing Team for Real Estate Agents

Luxury Presence, the AI marketing platform serving more than 65,000 residential real estate professionals, has launched its fully autonomous AI Marketing Specialist Team—a first-of-its-kind innovation designed to manage digital marketing end-to-end without requiring human intervention or prompts. Powered by the company’s proprietary PresenceAI technology, the autonomous team consists of four...

artificial intelligence 31 Jul 2025

LTIMindtree and Adobe Launch AI-Powered BlueVerse CraftStudio for Marketing Transformation

In a strategic push to future-proof marketing operations, LTIMindtree has unveiled BlueVerse CraftStudio, a next-gen digital agency powered by Adobe’s AI arsenal. The launch reflects a growing trend: brands are no longer dipping their toes into AI—they’re diving in headfirst. And this partnership? It’s an Olympic-level cannonball. The Big Play: AI Meets Marketing Muscle CraftStudio builds on...

marketing 31 Jul 2025

Gannett Joins Perplexity’s Publisher Program to License USA TODAY Content in AI-Powered Search

Gannett Co., Inc. has announced a major licensing agreement with Perplexity, the AI-driven answer engine, making it one of the largest U.S. media partners to join the Perplexity Publisher Program. Under the deal, Perplexity will integrate trusted content from USA TODAY and Gannett’s network of over 200 local publications into its AI-powered search tools, including the newly launched agentic web...

artificial intelligence 31 Jul 2025

Longboat Mobility Launches Personalized AI Video Campaign with Idomoo to Supercharge Customer Onboarding

Longboat Mobility Fast-Tracks Customer Engagement with Personalized AI Video Powered by Idomoo In a first for its industry, Longboat Mobility is revamping how customers discover and interact with its services—through personalized, AI-generated video onboarding experiences. The telecom brand partnered with video personalization platform Idomoo, using its generative AI tool Lucas to create...

customer engagement 31 Jul 2025

Andersen Consulting Taps NextGen Invent to Supercharge AI and Data Science Offerings

Andersen Consulting Joins Forces with NextGen Invent to Accelerate AI-Led Digital Transformation As the race for intelligent enterprise transformation accelerates, Andersen Consulting is sharpening its edge with a new strategic alliance. The global consulting firm has announced a collaboration agreement with NextGen Invent, a U.S.-based AI enablement and data solutions company, aimed at scaling...

artificial intelligence 31 Jul 2025

Ours Privacy Becomes First Healthcare CDP to Integrate Consent Management

Ours Privacy Tackles Healthcare Marketing’s Legal Minefield with Consent-First CDP In a privacy minefield where HIPAA meets a patchwork of ever-changing state regulations, healthcare marketers are finding themselves increasingly cornered. Ours Privacy, a healthcare-specific customer data platform (CDP), is now offering a lifeline—becoming the first CDP in healthcare to integrate a full-fledged...

marketing 31 Jul 2025