News

Ours Privacy Becomes First Healthcare CDP to Integrate Consent Management

Ours Privacy Tackles Healthcare Marketing’s Legal Minefield with Consent-First CDP In a privacy minefield where HIPAA meets a patchwork of ever-changing state regulations, healthcare marketers are finding themselves increasingly cornered. Ours Privacy, a healthcare-specific customer data platform (CDP), is now offering a lifeline—becoming the first CDP in healthcare to integrate a full-fledged...

marketing 31 Jul 2025

Curinos Launches Amplero CRM App to Turn Bankers Into Real-Time Advisors

AI in the Banker’s Seat: Curinos’ Amplero Turns CRM Into a Revenue Engine CRM tools are often where insights go to die—static records, siloed systems, and too much toggling for too little value. Curinos, the global data intelligence firm known for its analytics pedigree in financial services, is flipping that script with Amplero, its new CRM-integrated application that brings decision...

customer engagement 31 Jul 2025

Squaretalk Adds WhatsApp to Omnichannel Platform, Tackles B2B Trust Issues Head-On

Squaretalk Just Made WhatsApp a Weapon for B2B Sales Teams In the ongoing battle for customer attention, Squaretalk is handing its users a new tool: WhatsApp. The cloud-native contact center platform has officially added the messaging giant to its omnichannel lineup, giving high-performing sales and outreach teams a secure, compliant, and familiar way to connect with customers—especially those...

b2b data 31 Jul 2025

Netcore’s MarTech 2025 Report Declares Agentic AI the New Power Player in Marketing

Agentic AI Is Here—and It’s Making Decisions Faster Than You Can Blink If 2024 was the year of AI chatter, 2025 might be the year marketers stop talking and start letting the machines do. Netcore Cloud, the global MarTech powerhouse, just dropped its State of MarTech 2025 report, and the headline isn’t subtle: Agentic AI is delivering 2X conversions for early adopters. The 1000-campaign study...

artificial intelligence 31 Jul 2025

10 Building Blocks of a High-Impact Digital Marketing Strategy in 2025

In today’s digital-first economy, marketing isn’t just a support function—it’s a revenue engine. Whether you’re a startup looking for traction, a mid-sized firm scaling fast, or an enterprise optimizing conversions, your digital marketing strategy determines whether you lead or lag. And in 2025, with evolving consumer behaviors, platform changes, and AI-driven tools reshaping the landscape, a...

marketing 30 Jul 2025

Ragan Unveils Top Women in Marketing 2025: Honoring Industry Trailblazers

Ragan Communications has officially announced its Top Women in Marketing, Class of 2025—a standout group of marketing leaders driving transformation, creativity, and results across the industry. Representing a broad cross-section of sectors including corporate, agency, nonprofit, and government, this year’s honorees are not just navigating marketing’s evolving challenges—they’re setting the pace...

marketing 30 Jul 2025

The Martec Group Promotes Josh Emington to Partner, Tapping a Decade of Leadership in Market Intelligence

Veteran Strategist Josh Emington Joins Martec Group’s Partner Team After 10+ Years of Growth-Driven Leadership The Martec Group, a leading provider of deep-dive market research and business intelligence, has promoted Josh Emington to Partner, effective July 17, 2025. The move recognizes a decade-plus of leadership and innovation by Emington, who most recently served as Vice President and led the...

business intelligence 30 Jul 2025

KORE Teams Up with TD SYNNEX to Simplify IoT Connectivity Deployment

KORE’s OmniSIM US Plans Now Available Through TD SYNNEX Marketplace, Bringing Simplicity to IoT Deployments In a move poised to accelerate IoT adoption across industries, KORE Group Holdings, the self-described “IoT hyperscaler,” has inked a strategic partnership with TD SYNNEX, one of the world's largest IT distributors. The collaboration makes KORE’s OmniSIM® US connectivity plans accessible...

business intelligence 30 Jul 2025