Transmit, a leader in revenue maximization for premium streamed content, and ViewLift, a premier provider of end-to-end streaming and OTT solutions, have announced a strategic partnership. This collaboration aims to revolutionize monetization and secure premium sports and entertainment content through advanced technologies.

1. Cutting-Edge Integration:

   • Transmit’s Server-Side Ad Insertion (SSAI) and Digital Rights Management (DRM) technologies integrate seamlessly with ViewLift’s versatile streaming platform.
   • Enables sports teams, leagues, and rights owners to increase in-stream ad revenue and protect premium content from piracy.

2. Support for Major Regional Sports Networks (RSNs):

   • ViewLift Powers:
     • CHSN: Chicago Bulls, Blackhawks, and White Sox.
     • Monumental Sports Network: Washington Wizards and Capitals.
     • Altitude Sports: Denver Nuggets and Colorado Avalanche.
   • Transmit Partners With:
     • CBS/Paramount, Univision, YES Network, and other sports publishers.

3. Enhanced Viewer Experience:

   • The integration provides targeted, engaging ad experiences while maintaining high-quality streaming across devices like web, mobile, Smart TVs, and gaming consoles.

4. Addressing Industry Challenges:

   • RSN Decline:
     • Cord-cutting has reduced subscriber bases, affecting traditional RSN revenue streams.
   • DTC Growth:
     • Subscription-based Direct-to-Consumer (DTC) platforms offer long-term revenue potential but require innovative solutions to match lost RSN revenue.
   • This partnership bridges the gap by introducing incremental ad inventory, personalized ad formats, and robust DRM technology.

Benefits for Stakeholders

• For Teams and Leagues:

  • Access to scalable ad placements, improving revenue from day one.
  • Protection against piracy, safeguarding long-term content value.

• For Fans:

  • High-quality streaming with enhanced ad placements that blend seamlessly with game action.

• For Advertisers:

  • Incremental ad inventory and personalized ad delivery ensure greater audience engagement and ROI.

Leadership Perspectives:

• Jason Coyle, President, CHSN:
  “This partnership allows us to deliver a targeted, engaging experience for Chicago sports fans while unlocking new revenue streams. It ensures our premium content reaches audiences across devices, fulfilling our promise of a first-class streaming experience.”

• Seth Hittman, CEO, Transmit:
  “Integrating Transmit’s SSAI with ViewLift’s platform addresses challenges like declining live sports viewership and revenue losses from cord-cutting. This partnership maximizes incremental revenue and sets the stage for the future of sports content distribution.”

• Rick Allen, CEO, ViewLift:
  “Transmit’s scalable SSAI technology enhances fan engagement by delivering personalized ads alongside game action, solidifying brand loyalty and expanding reach across diverse platforms.”

The Transmit-ViewLift partnership is setting a new benchmark for sports streaming by combining advanced ad monetization with top-tier content protection. Together, they empower rights owners to capitalize on ad-based revenue, deliver an exceptional viewer experience, and safeguard premium sports content against piracy.