NeoReach, a leading provider of Creator Economy solutions, has announced the acquisition of Influencers.com and a strategic partnership with Blueberry AI. This move is designed to advance NeoReach's mission of delivering innovative technology and resources that enhance monetization and management capabilities within the Creator Economy.

1. Acquisition of Influencers.com: A Strategic Expansion

   • The acquisition of Influencers.com is a key step in NeoReach’s strategy to create a comprehensive platform under one unified brand.
   • Influencers.com will become the foundation for a new suite of creator-centric tools, designed to revolutionize how creators monetize and scale their audiences.

2. Partnership with Blueberry AI: Empowering Creators with Advanced Technology

   • The collaboration with Blueberry AI will bring advanced AI technology to creators, offering tools to streamline content management, automate processes, and unlock new revenue opportunities.
   • Blueberry AI’s matching algorithms will help creators identify tailored leads and optimize audience engagement, fueling monetization strategies.

3. Enhancing Creator Monetization and Content Management

   • NeoReach aims to set a new standard in creator monetization with its expanded suite of tools, enabling creators to easily manage content and boost earnings.
   • The tools will simplify the process of turning creative passion into a viable income stream by integrating AI-driven insights and strategies.

4. Revolutionizing the Creator Economy

   • By combining Influencers.com’s platform with Blueberry AI’s cutting-edge capabilities, NeoReach is positioning itself as a leader in empowering creators within the rapidly evolving digital space.
   • This acquisition and partnership emphasize NeoReach’s commitment to helping creators expand their reach and increase their earning potential.

5. NeoReach’s Long-Term Vision for the Creator Economy

   • NeoReach is focused on the long-term growth of the Creator Economy, providing creators with the resources they need to navigate a competitive digital landscape.
   • The company’s goal is to provide creators with unmatched monetization opportunities, allowing them to focus more on their content creation.

NeoReach’s acquisition of Influencers.com and strategic partnership with Blueberry AI represent a bold move toward transforming the Creator Economy. By combining innovative tools and AI-driven insights, NeoReach is setting new standards for creator monetization and content management. This initiative will help creators unlock new opportunities, optimize their income potential, and thrive in an ever-changing digital landscape.

The latest Gartner Critical Capabilities for Marketing Mix Modeling Solutions report offers invaluable guidance for C-suite leaders navigating the complexities of marketing mix modeling (MMM). According to Analytic Partners, the report outlines key use cases, as well as must-have, standard, and optional capabilities, helping organizations make informed decisions in an increasingly dynamic marketing environment.

The Importance of Marketing Mix Modeling (MMM)

1. • Gartner emphasizes MMM’s role in helping CMOs understand the connection between marketing investments and business outcomes.
   • It helps map out pathways for improved marketing efficiency and effectiveness, particularly in the context of large, discretionary advertising budgets.

2. Analytic Partners’ Leadership in MMM

   • Analytic Partners is ranked first across all eight capabilities and five use cases outlined in Gartner’s report.
   • This top ranking highlights Analytic Partners’ ability to provide robust, data-driven insights that elevate decision-making for CMOs and enhance program performance.

3. Guidance for CFOs on Financial Impact

   • The Gartner report also serves as a valuable resource for CFOs, clarifying which MMM providers deliver measurable financial impact and ROI.
   • Analytic Partners helps CFOs identify the unique contribution of marketing programs and track their financial effectiveness.

4. Addressing the Rapid Changes in the Marketing Ecosystem

   • In an environment marked by rapid shifts in consumer behavior and market conditions, the Gartner report stresses the importance of using comprehensive MMM solutions to adapt quickly and maintain performance.

5. Why Gartner’s Findings Matter

   • Gartner’s analysis covers eight critical capabilities that are essential for navigating today’s business and market environment.
   • The report also underscores the increasing stakes for marketing leaders, given the complexities of modern marketing and the need for effective, data-backed decisions.

Analytic Partners’ recognition as a leader in Gartner's Critical Capabilities for Marketing Mix Modeling Solutions report highlights its ability to empower C-suite leaders, particularly CMOs and CFOs, with the tools to optimize marketing investments and drive better business outcomes. This report provides key insights into how organizations can leverage MMM to enhance their strategies, improve ROI, and stay ahead in an ever-evolving marketing landscape.

F5 has appointed John Maddison as the company’s new Chief Product Marketing and Technology Alliances Officer. Maddison, who reports to CEO François Locoh-Donou, will spearhead a new organization focused on increasing F5’s market impact and fulfilling the company’s brand promise through strategic product innovations and partnerships.

1. John Maddison's Role and Responsibilities

   • Maddison will lead a team dedicated to driving F5’s product marketing and technology alliances initiatives.
   • The new organization will work towards enhancing the company’s influence in the rapidly evolving cybersecurity, hybrid, and multicloud spaces.

2. F5’s Vision for the Future

   • CEO François Locoh-Donou highlights Maddison’s expertise in cybersecurity and cloud technologies, emphasizing his role in helping F5 navigate the complexities of AI-driven solutions.
   • F5 aims to evolve its product portfolio to address the growing needs of organizations in the hybrid, multicloud, and AI-powered environment.

3. Maddison’s Extensive Industry Experience

   • With over 30 years in cybersecurity and telecommunications, Maddison previously served as Chief Marketing Officer and Executive Vice President of Product Strategy at Fortinet.
   • His experience also includes leadership roles at Trend Micro, where he focused on Advanced Threat Research and Cloud Delivered Security Services.

4. F5’s Commitment to Application Security and Delivery

   • Maddison’s appointment underscores F5’s commitment to remaining at the forefront of the next generation of application security and delivery.
   • His leadership is expected to drive F5’s efforts in delivering cutting-edge solutions for mission-critical applications.

5. Maddison’s Vision for F5

   • Maddison expressed excitement about F5’s strategic market position and innovative technologies, particularly in the AI space.
   • His vision is aligned with F5’s objective to provide indispensable solutions for customers, partners, and the industry.

The appointment of John Maddison as F5’s Chief Product Marketing and Technology Alliances Officer marks a significant step forward in the company’s mission to address the growing complexities of hybrid, multicloud, and AI-driven environments. Maddison’s extensive experience and leadership will play a key role in enhancing F5’s market presence and delivering next-generation solutions in application security and delivery.

Baesman, a leader in retail marketing, has announced a strategic partnership with Listrak, a top provider of cross-channel marketing automation. This collaboration brings Listrak’s industry-leading email and SMS services to Baesman clients, enhancing their marketing capabilities and providing a seamless, personalized customer experience.

1. Partnership Overview

   • Baesman and Listrak are joining forces to offer enhanced email and SMS marketing solutions for retailers.
   • This partnership combines Baesman’s marketing expertise with Listrak’s innovative technology to improve customer engagement and drive growth.

2. Simplified Marketing with Cross-Channel Strategies

   • Baesman will handle the Email Service Provider (ESP) relationship and execution for clients, simplifying their marketing efforts.
   • Brands can focus on business growth while benefiting from seamless, personalized marketing strategies tailored to their specific goals.

3. Customer-Centric Approach

   • The collaboration is focused on delivering a more personalized marketing experience, enabling brands to improve customer engagement across various channels.
   • Baesman’s partnership with Listrak empowers clients to execute targeted campaigns, driving more impactful results.

4. Baesman’s Mission and Vision

   • Rod Baesman, CEO, emphasizes the partnership as a key step in simplifying the complexities of personalized marketing for clients.
   • The partnership reflects Baesman’s commitment to offering integrated, effective solutions that help clients achieve marketing success.

5. Listrak’s Role in Enhancing Marketing Automation

   • Ross Kramer, CEO of Listrak, highlights how the collaboration streamlines cross-channel marketing processes, saving marketers time and enhancing strategy execution.
   • By handling technical and operational aspects, Listrak enables marketers to focus on broader business objectives and growth.

The partnership between Baesman and Listrak marks a significant development in simplifying and enhancing the execution of cross-channel marketing strategies. By combining expertise and advanced technology, this collaboration empowers clients to deliver personalized email and SMS marketing campaigns, driving customer engagement and growth.

Bombora, a leader in B2B data solutions, has appointed Dr. Jim Butler as Chief Technology Officer (CTO). Butler, an experienced technology and engineering leader, brings a rich background in big-data driven solutions across various industries, including media, digital advertising, financial services, and real estate.

1. Dr. Jim Butler’s Extensive Experience

   • Butler’s career includes leadership roles at Stavvy, HqO, Verizon Media, and Nexage.
   • He has built data solutions for diverse industries, with a focus on innovation and scalability.

2. Leadership at Bombora

   • As CTO, Butler will leverage his experience to enhance Bombora’s B2B data solutions and scale its impact.
   • His leadership will focus on innovation, further solidifying Bombora's position in the B2B data space.

3. Key Accomplishments in Butler’s Career

   • Butler played a crucial role in the growth of Nexage, a mobile advertising exchange, which was later acquired by Verizon/AOL.
   • He was instrumental in creating the OpenRTB standard, which revolutionized mobile and programmatic advertising.

4. Commitment to Technology Leadership

   • Butler has contributed to the tech community as chairman of the Boston Technology Leadership Council for 20 years.
   • He holds multiple patents in digital media brokerage and web service architecture.

5. Bombora’s Data Solutions and Vision

   • Bombora’s B2B Data Cooperative is a key differentiator in the data solutions industry.
   • Under Butler's leadership, Bombora aims to scale its data solutions and maximize value for the B2B ecosystem.

With the appointment of Dr. Jim Butler as CTO, Bombora is poised to accelerate its innovation in B2B data solutions. Butler’s leadership, industry expertise, and vision will drive Bombora's continued success in transforming the B2B data landscape.

NetZylo has rolled out the latest updates in Phase 2 of its platform, introducing critical enhancements for brands and users in the evolving Web3 and blockchain space. These upgrades include improved digital identity management, advanced wallet integrations, and powerful tools for NFT campaigns, positioning NetZylo as a key player in the blockchain sector.

Enhanced User Engagement and Payment Flexibility

1. • Upgraded navigation, checkout, and cart systems designed to boost user engagement.
   • Seamless wallet integrations supporting Web3 dApp access and multiple wallet links.
   • Brands can now accept cryptocurrency payments for domains and NFTs, expanding payment options.

2. NFT Campaign Management

   • NetZylo enables brands to launch, manage, and engage audiences through NFT campaigns.
   • This functionality opens new channels for brands to interact with users in innovative ways.

3. Embracing Market Trends

   • With the rise in Bitcoin’s value and increasing interest in NFTs among major brands, NetZylo’s updates align with current trends.
   • The platform provides essential tools to help businesses leverage blockchain and Web3 technologies effectively.

4. CEO Patrick Maddren’s Vision

   • "By providing easy-to-use tools for blockchain domains and digital identity, we’re helping brands engage with consumers in innovative and revenue-generating ways," said Patrick Maddren, CEO.

5. Looking Ahead: Phase 3 Plans

   • NetZylo is preparing for further enhancements in Phase 3, including new partnerships, interactive NFTs, and streaming ad integrations set for Q1 2025.

With Phase 2 updates, NetZylo strengthens its position in the Web3 and blockchain space by offering tools that help brands interact with their audiences in novel, revenue-generating ways. As the platform continues to evolve, businesses can look forward to even more advanced features in Phase 3.

DeepBrain AI has announced a groundbreaking partnership with NEC (Nippon Electric Company) to deploy AI anchors at Ryukyu Asahi Broadcasting (RBC), a regional affiliate of TV Asahi in Okinawa, Japan. This collaboration will see the introduction of AI-powered anchors to handle weather forecasting on RBC’s terrestrial and online platforms, starting January 2025.

1. AI Anchors for Weather Forecasting

   • DeepBrain AI’s cutting-edge AI anchor services, powered by its video synthesis platform AI Studios, will be used for delivering weather forecasts at RBC.
   • The AI anchors will deliver highly realistic, human-like presentations, mimicking real anchors’ gestures and expressions.

2. Addressing Labor Shortages in Media

   • This collaboration is part of RBC’s digital transformation strategy, aimed at overcoming a chronic shortage of specialized personnel in program production.
   • AI anchors will help streamline production and reduce reliance on human staff, ensuring smoother and more efficient content creation.

3. Multilingual Capabilities for Foreign Residents

   • In response to Okinawa's growing foreign resident population, RBC plans to leverage AI anchors capable of delivering content in over 80 languages, expanding accessibility for diverse audiences in Japan.

4. NEC’s Role in the Partnership

   • NEC will facilitate the implementation of automated video production services, enabling DeepBrain AI to deliver high-quality AI-generated anchor videos seamlessly for RBC.

5. Expanding Beyond Broadcasting

   • Jang Se-young, CEO of DeepBrain AI, highlighted plans to expand into other media sectors, further enhancing content delivery through AI-powered solutions.

With the introduction of AI anchors, DeepBrain AI and NEC are pioneering the future of news delivery at RBC, addressing labor shortages and improving efficiency in program production. The ability to produce multilingual content expands accessibility, making news and weather forecasts available to a broader audience in Okinawa and beyond.

Viamedia, the largest independent advertising digital and linear rep firm in the U.S., has expanded its reach through new agreements with Summit Broadband, D & P Communications, and Blue Valley Technologies. With these new partnerships, Viamedia will now manage advertising sales for 83 service providers across 72 designated market areas (DMAs) in 27 states, enhancing operational efficiency and enabling precise, multi-platform advertising strategies.

1. New Partnerships Across Key Regions

   • Viamedia’s expansion includes Summit Broadband’s fiber-optic infrastructure in Florida, D & P Communications’ strong presence in Michigan, and Blue Valley Technologies' reach in Kansas.
   • These agreements represent a powerful opportunity to provide localized, targeted advertising solutions for businesses across these regions.

2. Enhancing Local Business Growth

   • Viamedia’s CEO, David Solomon, highlighted that these agreements will help local businesses in Florida, Michigan, and Kansas grow by delivering innovative and adaptable advertising strategies tailored to each market's unique needs.
   • The partnerships will drive local economic impact by enabling businesses to engage their target audiences more effectively.

3. Multi-Platform Advertising Solutions

   • Viamedia’s strategies leverage both linear TV and digital platforms to ensure businesses can connect with their audiences across a variety of mediums.
   • The company offers transparency, performance insights, and audience engagement metrics, enabling service providers and advertisers to measure and optimize their campaigns.

4. Comprehensive Operational Management

   • Viamedia’s full-service model includes regional and national sales, training, research, automation, and marketing support.
   • The company’s specialized sales management team will focus on selling fractionalized market shares with multi-platform insertion capabilities, improving operational efficiency for its partners.

With these new agreements, Viamedia is poised to enhance its national reach and continue empowering local businesses across Florida, Michigan, and Kansas with tailored, multi-platform advertising strategies. These partnerships solidify Viamedia’s position as a leader in providing innovative advertising solutions that drive real business growth.