Benefit Media, an Israel-based global media leader, has unveiled Benefit DSP, a next-generation direct-to-publisher platform for Connected TV (CTV). This innovative platform aims to redefine the CTV advertising landscape by streamlining the supply chain and providing advertisers with unparalleled efficiency and reach.

1. Addressing CTV Complexity:

   • The CTV ecosystem is often complicated by multiple layered channels sharing inventory, leading to inefficiencies.
   • Benefit DSP simplifies this landscape by building a direct supply partner network, ensuring maximum value for advertisers.

2. Strategic Focus for 2025 and Beyond:

   • As the media industry shifts away from election-year ad saturation, 2025 will emphasize efficient supply paths for CTV buyers.
   • Benefit DSP positions itself as a vital tool for advertisers to achieve scalable growth and measurable results.

3. Unique Publisher Network:

   • Benefit Media leverages proprietary relationships with premium publishers to offer advertisers a direct and efficient supply chain.
   • Collaboration with CTV broadcasters and ad operations leader TVIQ ensures a secure and high-quality platform for transactions.

4. Dual Expertise Advantage:

   • Benefit Media combines its extensive media planning experience with strong direct publisher relationships to deliver a seamless advertiser-to-publisher connection.
   • The platform bridges advertisers’ goals with top-tier inventory to maximize reach and minimize inefficiencies.

Leadership Insights:

• Neomy Wolfner, CEO of Benefit Media Group:
  “Benefit DSP offers a transformative solution, blending strategic media planning expertise with premium publisher inventory to meet advertisers’ needs effectively.”

• Scott Ryan, CEO of TVIQ:
  “Efficiency is the future of CTV advertising. Benefit Media’s innovative network and DSP platform are what the industry needs to achieve scalable growth and cost savings.”

Benefit DSP is poised to revolutionize the CTV advertising space by providing a streamlined, efficient, and secure platform. With its strong publisher network, innovative technology, and commitment to efficiency, Benefit Media is setting a new standard in Connected TV for 2025 and beyond.