Teads, a leading global media platform, has announced the expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering devices from manufacturers like Hisense, Toshiba, and Leica. This collaboration spans the US, Canada, and 27 markets across Europe and APAC, offering brands enhanced opportunities to engage audiences through premium Connected TV (CTV) advertising.

1. Exclusive Access to VIDAA’s On-Screen Placements:

   • Teads secures exclusive access to VIDAA’s home screen placements for native CTV ads, reaching millions of VIDAA-powered Smart TVs globally.
   • The partnership includes premium homescreen ad slots and VIDAA Channels streaming service, unlocking high-quality CTV video inventory for global advertisers.

2. Strengthening Direct-to-Glass Capabilities:

   • This partnership enhances Teads' direct-to-glass capabilities, ensuring consistent and impactful ad experiences across VIDAA-powered devices.
   • The collaboration supports Teads’ mission to bridge the gap between digital and TV advertising with innovative solutions.

3. Innovative Ad Formats for Brands:

   • Brands can leverage native CTV and InRead ad formats, providing well-targeted and premium experiences for audiences.
   • Early adopters like Fanta have successfully used these channels to amplify their reach and brand presence in ultra-premium, brand-safe environments.

4. Insights and Measurement:

   • Teads collaborates with measurement leaders like Comscore, TVision, and LiveRamp to deliver robust campaign performance insights.
   • This ensures precise targeting and better audience engagement for advertisers.

Leadership Insights

• Jeremy Arditi, Co-CEO, Teads:
  “Extending our partnership with VIDAA allows us to deliver innovative ad products, bridging digital and TV. This collaboration strengthens our CTV strategy, providing impactful reach for our brand partners.”

• Guy Edri, CEO, VIDAA USA:
  “Teads reinforces our mission of sustainable growth for our brand, content, and advertising partners. Together, we create meaningful engagement opportunities for brands worldwide.”

The VIDAA Advantage

• VIDAA serves a vast audience, streaming over two billion hours of content monthly across global and regional providers.
• Features like AirPlay 2, VIDAA Voice, VIDAA Art, and VIDAA Channels enable precise geo-targeting and diverse audience engagement.
• Its global reach and innovative capabilities make VIDAA a valuable platform for advertisers to connect with viewers meaningfully.

The expanded Teads-VIDAA partnership exemplifies the future of CTV advertising by combining global reach, innovative ad formats, and robust performance insights. This collaboration offers brands unparalleled opportunities to engage diverse audiences across VIDAA-powered devices worldwide.