customer data platforms 24 Feb 2025
Journify, a global leader in Conversion API (CAPI) and Composable Customer Data Platform (CCDP) solutions, has secured $4 million in funding. Led by Silicon Badia, with participation from RZM and other strategic investors, this investment fuels Journify’s mission to provide ethical, data-driven marketing solutions that enhance audience engagement and drive measurable business growth.
Journify’s SaaS platform captures, unifies, and activates first-party data in real time, delivering:
Journify addresses major pain points in web, mobile, and offline marketing, including:
Since launching in March 2024, Journify has achieved:
"Real-time data orchestration is a limitless global opportunity, and Journify’s team has the expertise to set a new standard in AI-driven data activation," said Hossam Shafick, Investor at Silicon Badia.
Silicon Badia, known for backing Amplitude (NASDAQ: AMPL) and InfluxData, sees vast potential in disrupting data infrastructure through AI-driven transformation.
Journify was co-founded by Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, who bring deep expertise in:
Journify is redefining customer data activation with AI-powered solutions that drive better targeting, higher efficiency, and compliance-first marketing. With its latest funding and rapid growth, the company is poised to lead the future of privacy-focused, data-driven marketing.
marketing 24 Feb 2025
euNetworks Group Limited, a leading European bandwidth infrastructure provider, has appointed Richard Gulson as its Chief Revenue Officer (CRO). Based in London, Richard will oversee all aspects of euNetworks' go-to-market strategy, driving growth and customer engagement. He officially joined the company on February 10, 2025.
Kevin Dean, Interim CEO of euNetworks, welcomed Richard, stating:
Richard Gulson shared his enthusiasm for the role, emphasizing:
With Richard Gulson’s leadership, euNetworks aims to accelerate business growth, enhance digital infrastructure services, and strengthen customer relationships, reinforcing its position as a key player in the European bandwidth industry.
customer engagement 24 Feb 2025
CustomerGauge, a leading provider of B2B Account Experience (AX) solutions, has launched Geographical View, an innovative visualization tool that enables businesses to monitor AX performance across multiple regions in real-time through an interactive map.
Flexible Visualization: Interactive world map, regional views, and a dynamic spinning globe.
Comprehensive Insights: View NPS, promoter/detractor breakdowns, response rates, and more.
Seamless Integration: Works with standard country codes—no latitude/longitude setup required.
Scalable for All Users: Designed for C-suite executives, regional managers, and teams.
Practical Applications: Ideal for executive reporting, regional benchmarking, and program optimization.
"With Geographical View, businesses can instantly visualize customer experience performance worldwide without sifting through raw data," said Trishaala Chengappa, VP of Product at CustomerGauge.
This innovation reinforces CustomerGauge’s mission to provide real-time, data-driven solutions that enhance customer engagement and business performance globally.
The Geographical View is a game-changer for B2B organizations looking to optimize customer experience strategy, enhance engagement, and drive loyalty across global markets.
content marketing 24 Feb 2025
In today’s information-saturated world, standing out as a writer requires more than just compelling storytelling. Credibility is essential for gaining reader trust, engagement, and long-term success. This article explores how to establish trustworthy content and leverage it for monetization.
Credibility is the foundation of effective communication. Readers are more likely to trust and engage with content that is:
Accurate: Fact-checked and free from errors.
Well-Researched: Supported by reliable sources.
Transparent: Discloses potential biases or conflicts of interest.
The Risk of Misinformation:
Conduct Thorough Research: Use primary sources, academic journals, and reputable news outlets.
Cite Your Sources: Attribute information to its original source to enhance credibility.
Stay Updated: Regularly update your knowledge to reflect current trends and developments.
Example:
If writing about climate change, referencing studies from the Intergovernmental Panel on Climate Change (IPCC) or data from NOAA boosts credibility.
To maximize reach and impact, consider publishing on:
Medium: Share insights with a broad audience & monetize via the Partner Program.
Substack: Create newsletters & build a subscriber base for direct reader engagement.
LinkedIn Articles: Position yourself as a thought leader in your industry.
Industry-Specific Journals & Blogs: Enhance credibility within niche markets.
Freelance Writing: Get paid for articles on platforms like ProBlogger and Freelance Writing.
Affiliate Marketing: Recommend trusted products/services & earn commissions.
Online Courses & Workshops: Share expertise through paid courses or webinars.
Sponsored Content: Partner with brands that align with your audience and values.
In an age of information overload, credibility is the key to reader trust and monetization success. By committing to accuracy, research, and transparency, you can stand out as a writer, build a loyal audience, and unlock multiple revenue streams.
Remember: In the digital world, you’re only as good as your word.
artificial intelligence 24 Feb 2025
Matrix Solutions, a leading provider of media ad sales platform solutions, has joined Microsoft’s ISV Success Program, marking a significant step toward AI-driven innovation in the media advertising industry. This collaboration empowers Matrix Solutions to enhance its development capabilities and deliver advanced AI-powered applications tailored for media professionals.
Microsoft’s ISV (Independent Software Vendor) Success Program provides software companies with exclusive access to:
AI Resources – Utilizing Azure OpenAI, Azure Cognitive Services, and Copilot extensions to build intelligent and secure applications.
Consultations & Support – Gaining 24/7 expert guidance to ensure seamless integration and optimization.
Developer Tools – Leveraging cutting-edge platforms to accelerate development, reduce costs, and speed up time-to-market.
By joining this program, Matrix Solutions will:
Enhance AI-Powered Offerings: Strengthen its media ad sales platform with AI-driven insights and automation.
Expand Market Reach: Integrate its Monarch platform and future standalone applications into the Azure Marketplace, making adoption easier for Microsoft users.
Streamline Media Ad Sales Operations: Foster a more cohesive cloud ecosystem for media organizations, improving workflow efficiency.
CEO Mark Gorman on the Partnership:
"We are thrilled to join Microsoft's ISV Success Program, marking a milestone in transforming the media advertising marketplace. With Microsoft's advanced tools and resources, we’re positioned to deliver more innovative solutions that drive efficiency and growth for our clients."
VP of Technology Gregg Owens Adds:
"This collaboration will accelerate our ability to develop AI solutions that address evolving media needs, revolutionizing media ad sales operations."
Matrix Solutions' partnership with Microsoft’s ISV Success Program signifies a new era of AI-powered media ad sales innovation. By leveraging Azure AI and cloud-based tools, Matrix is set to enhance efficiency, expand its reach, and drive transformation across the industry.
Stay tuned for upcoming advancements as Matrix Solutions continues to redefine media ad sales with AI-driven technology.
email marketing 24 Feb 2025
BirdseyePost has launched groundbreaking features in its autonomous marketing platform, enabling businesses across North America to execute targeted direct mail campaigns with unprecedented speed and precision.
At the heart of this innovation is Penny©, an AI-powered marketing agent that automates the entire direct mail process—from crafting campaigns to printing and delivery—with minimal human intervention.
Fully Autonomous Campaign Execution – Penny analyzes a business’s value proposition, customer base, and objectives to generate highly targeted campaigns.
AI-Powered Personalization – Leverages machine learning to recommend products based on consumer preferences, inventory availability, and purchasing behavior.
Seamless Cross-Channel Integration – Syncs direct mail with digital marketing platforms like Meta, Google, and TikTok.
Massive Scalability – Supports millions of mail pieces per month through an advanced tech-enabled printing network in the U.S. and Canada.
Matt Bogoroch, CEO of BirdseyePost:
"With Penny, we’ve built an AI-powered marketing agent that does in minutes what used to take weeks—crafting, printing, and deploying impactful direct mail and digital campaigns with zero complexity."
SnapCapture™ – Intelligent QR Code Tracking
Embeds QR codes in mailers to track engagement, measure ROI, and sync data across marketing platforms.
Captures real-time insights to bridge offline and online marketing, enhancing omnichannel strategy.
SmartMaps™ – Hyper-Personalized Store Locators
Automatically generates custom store locator maps tailored to the recipient’s location.
Helps retailers drive in-store traffic by pinpointing the closest store locations.
SmartMailers™ – Automated, Trigger-Based Direct Mail
Seamlessly integrates with eCommerce and CRM platforms to send real-time, personalized mail based on customer behavior.
Ensures the right offer reaches the right customer at the right time—without manual list-building.
Adam Bogoroch, COO of BirdseyePost:
"BirdseyePost has successfully bridged the gap between offline and online marketing, making large-scale omnichannel campaigns simple, efficient, and cost-effective."
With AI-driven automation, personalized engagement, and real-time tracking, BirdseyePost is reshaping direct mail marketing for businesses of all sizes.
Experience the power of AI-driven direct mail with BirdseyePost and Penny© today.
marketing 24 Feb 2025
PostcardMania, a $119.1M marketing technology leader, has partnered with HighLevel to develop PCM Nurture, a CRM designed for small- and medium-sized businesses (SMBs).
PCM Nurture streamlines email, SMS, direct mail, and lead management into a single unified platform, helping SMBs close more leads with PostcardMania’s proven marketing automation strategies.
Austin Garner, VP of Revenue at HighLevel:
"It’s exciting to see a company with PostcardMania’s SMB marketing expertise bring such a value-packed solution to the market."
Multi-Channel Marketing Automation – Automate email, direct mail, SMS, and follow-ups to drive conversions.
Drag-and-Drop Marketing Templates – Access custom-built, results-driven campaign templates powered by PostcardMania’s expertise.
Triggered Direct Mail Integration – PCM Integrations allows automated postcard campaigns based on lead activity.
AI-Powered CRM for SMBs – A simple, intuitive platform with built-in marketing workflows.
Personalized Onboarding & Support – Includes a free one-hour onboarding session to help businesses get started.
Joy Gendusa, Founder & CEO of PostcardMania:
"56% of our clients weren’t using a CRM, which shocked me. PCM Nurture eliminates complexity and helps SMBs scale effortlessly."
How It Works:
Lead enters system → Automatically receives a welcome postcard.
Cold lead re-engagement → A follow-up postcard is sent.
Lapsed customer → A personalized mailer encourages repeat business.
Direct Mail ROI:
84% of marketers say direct mail has the highest ROI in their marketing mix.
Campaigns using direct mail see a 12% higher ROI than digital-only strategies.
Joy Gendusa:
"Partnering with HighLevel was a no-brainer. PCM Nurture’s automation and ease of use will revolutionize SMB marketing."
Record-Breaking Growth:
2024 Revenue: $119M (239% growth since 2020).
Fully organic expansion – No outside funding, driven by direct mail’s resurgence.
Mission:
PostcardMania is dedicated to helping independent businesses thrive by providing proven, high-ROI marketing solutions that drive revenue, create jobs, and strengthen local economies.
PCM Nurture is now available for all current and future PostcardMania clients at an exclusive discounted rate, with premium upgrades for advanced marketing needs.
business 24 Feb 2025
The Modern Data Company, a leader in data product innovation, has announced a strategic partnership with Acies Global, a consulting firm specializing in complex data challenges.
Together, they aim to eliminate data silos, enabling enterprises in retail, IoT, and manufacturing to transform fragmented data into business-ready data products—accelerating AI adoption and data-driven decision-making.
Saurabh Gupta, Head of Strategy, Revenue & Growth, The Modern Data Company:
"Data should be a business enabler, not a barrier. By structuring it into reusable data products, enterprises can unlock AI-powered transformation at scale."
AI-Ready Data Products – Streamline complex enterprise data into actionable insights.
DataOS Integration – Unifies fragmented data landscapes, reducing time to market.
Eliminating Data Silos – Improves cross-platform compatibility for seamless access.
Faster, Reliable Data Activation – Speeds up decision-making and AI deployment.
Custom AI & API Solutions – Enables enterprises to build AI-powered apps with ease.
Mukund Raghunath, CEO & Founder, Acies Global:
"Enterprises struggle with siloed data across disparate systems. With DataOS, we can shorten the time to insights, helping businesses act faster on urgent needs."
Retail: Improve customer insights & personalize engagement with AI-powered analytics.
IoT: Optimize real-time data processing for smarter device interactions.
Manufacturing: Enhance supply chain efficiency & predictive maintenance.
Why This Matters:
Enterprises spend millions on data but struggle with fragmentation & accessibility.
74% of businesses cite data complexity as a major bottleneck in AI adoption.
DataOS accelerates AI-driven transformation by converting raw data into business-ready assets.
Bhava Kompala, Head of Partnerships, The Modern Data Company:
"By working with Acies, we are equipping businesses with the technology & strategy to turn data into a true competitive advantage."
This global alliance between The Modern Data Company & Acies Global ensures businesses can:
Activate AI-ready data faster
Overcome data fragmentation challenges
Scale innovation with simplified data operations
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