Journify Secures $4M to Advance AI-Powered Customer Data Solutions | Martech Edge | Best News on Marketing and Technology
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Journify Secures $4M to Advance AI-Powered Customer Data Solutions

customer data platforms

Journify Secures $4M to Advance AI-Powered Customer Data Solutions

Journify Secures $4M to Advance AI-Powered Customer Data Solutions

Business Wire

Published on : Feb 24, 2025

Journify, a global leader in Conversion API (CAPI) and Composable Customer Data Platform (CCDP) solutions, has secured $4 million in funding. Led by Silicon Badia, with participation from RZM and other strategic investors, this investment fuels Journify’s mission to provide ethical, data-driven marketing solutions that enhance audience engagement and drive measurable business growth.

The Growing Demand for Data-Driven Marketing

  • Customer Acquisition Costs (CAC) have surged 200% in the past decade.
  • Digital marketing is shifting towards privacy-first solutions due to evolving regulations.
  • Brands need real-time, first-party data activation to optimize marketing performance.

Journify’s AI-Powered Solution

Journify’s SaaS platform captures, unifies, and activates first-party data in real time, delivering:

  • Up to 5x higher match rates for precise targeting.
  • Smarter attribution insights for better campaign measurement.
  • Privacy-first compliance with global data regulations.
  • Optimized marketing performance for higher ROAS and lower CAC.

Solving Key Industry Challenges

Journify addresses major pain points in web, mobile, and offline marketing, including:

  • Low match rates limiting targeting accuracy.
  • Fragmented integrations affecting data consistency.
  • Complex compliance requirements in data privacy regulations.

AI Innovations Powering Journify

  • Predictive AI Models – Analyze deep user behavior trends.
  • Advanced Attribution – Enhance cross-channel campaign measurement.
  • Real-Time Data Health & Alerts – Ensure data accuracy and uncover inefficiencies.

Proven Market Success & Growth

Since launching in March 2024, Journify has achieved:

  • $1M ARR within nine months.
  • 50% boost in ROAS and 80% lower Cost Per Purchase for brands like Jarir Bookstore and Dr. Nutrition.
  • Personalized campaigns reaching over 30 million users across the MENA region.
  • Strategic partnerships with TikTok, Google, Snap, and other major platforms.

Investor Confidence in Journify’s Vision

"Real-time data orchestration is a limitless global opportunity, and Journify’s team has the expertise to set a new standard in AI-driven data activation," said Hossam Shafick, Investor at Silicon Badia.

Silicon Badia, known for backing Amplitude (NASDAQ: AMPL) and InfluxData, sees vast potential in disrupting data infrastructure through AI-driven transformation.

Founding Team & Expertise

Journify was co-founded by Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, who bring deep expertise in:

  • Technology, product development, and sales.
  • Scaling SaaS and MarTech solutions across US, MENA, and Europe.
  • Past experience with Smartsheet, Housecall Pro, and InVision.

Journify is redefining customer data activation with AI-powered solutions that drive better targeting, higher efficiency, and compliance-first marketing. With its latest funding and rapid growth, the company is poised to lead the future of privacy-focused, data-driven marketing.