Matrix Solutions Joins Microsoft’s ISV Success Program to Drive AI Innovation in Media Ad Sales | Martech Edge | Best News on Marketing and Technology
GFG image
Matrix Solutions Joins Microsoft’s ISV Success Program to Drive AI Innovation in Media Ad Sales

artificial intelligence

Matrix Solutions Joins Microsoft’s ISV Success Program to Drive AI Innovation in Media Ad Sales

Matrix Solutions Joins Microsoft’s ISV Success Program to Drive AI Innovation in Media Ad Sales

PR Newswire

Published on : Feb 24, 2025

Matrix Solutions, a leading provider of media ad sales platform solutions, has joined Microsoft’s ISV Success Program, marking a significant step toward AI-driven innovation in the media advertising industry. This collaboration empowers Matrix Solutions to enhance its development capabilities and deliver advanced AI-powered applications tailored for media professionals.

What is Microsoft’s ISV Success Program?

Microsoft’s ISV (Independent Software Vendor) Success Program provides software companies with exclusive access to:

AI Resources – Utilizing Azure OpenAI, Azure Cognitive Services, and Copilot extensions to build intelligent and secure applications.
Consultations & Support – Gaining 24/7 expert guidance to ensure seamless integration and optimization.
Developer Tools – Leveraging cutting-edge platforms to accelerate development, reduce costs, and speed up time-to-market.

How Matrix Solutions Will Benefit

By joining this program, Matrix Solutions will:

Enhance AI-Powered Offerings: Strengthen its media ad sales platform with AI-driven insights and automation.
Expand Market Reach: Integrate its Monarch platform and future standalone applications into the Azure Marketplace, making adoption easier for Microsoft users.
Streamline Media Ad Sales Operations: Foster a more cohesive cloud ecosystem for media organizations, improving workflow efficiency.

CEO Mark Gorman on the Partnership:
"We are thrilled to join Microsoft's ISV Success Program, marking a milestone in transforming the media advertising marketplace. With Microsoft's advanced tools and resources, we’re positioned to deliver more innovative solutions that drive efficiency and growth for our clients."

VP of Technology Gregg Owens Adds:
"This collaboration will accelerate our ability to develop AI solutions that address evolving media needs, revolutionizing media ad sales operations."

Matrix Solutions' partnership with Microsoft’s ISV Success Program signifies a new era of AI-powered media ad sales innovation. By leveraging Azure AI and cloud-based tools, Matrix is set to enhance efficiency, expand its reach, and drive transformation across the industry.

Stay tuned for upcoming advancements as Matrix Solutions continues to redefine media ad sales with AI-driven technology.