marketing technology
PR Newswire
Published on : Feb 24, 2025
PostcardMania, a $119.1M marketing technology leader, has partnered with HighLevel to develop PCM Nurture, a CRM designed for small- and medium-sized businesses (SMBs).
PCM Nurture streamlines email, SMS, direct mail, and lead management into a single unified platform, helping SMBs close more leads with PostcardMania’s proven marketing automation strategies.
Austin Garner, VP of Revenue at HighLevel:
"It’s exciting to see a company with PostcardMania’s SMB marketing expertise bring such a value-packed solution to the market."
Multi-Channel Marketing Automation – Automate email, direct mail, SMS, and follow-ups to drive conversions.
Drag-and-Drop Marketing Templates – Access custom-built, results-driven campaign templates powered by PostcardMania’s expertise.
Triggered Direct Mail Integration – PCM Integrations allows automated postcard campaigns based on lead activity.
AI-Powered CRM for SMBs – A simple, intuitive platform with built-in marketing workflows.
Personalized Onboarding & Support – Includes a free one-hour onboarding session to help businesses get started.
Joy Gendusa, Founder & CEO of PostcardMania:
"56% of our clients weren’t using a CRM, which shocked me. PCM Nurture eliminates complexity and helps SMBs scale effortlessly."
How It Works:
Lead enters system → Automatically receives a welcome postcard.
Cold lead re-engagement → A follow-up postcard is sent.
Lapsed customer → A personalized mailer encourages repeat business.
Direct Mail ROI:
84% of marketers say direct mail has the highest ROI in their marketing mix.
Campaigns using direct mail see a 12% higher ROI than digital-only strategies.
Joy Gendusa:
"Partnering with HighLevel was a no-brainer. PCM Nurture’s automation and ease of use will revolutionize SMB marketing."
Record-Breaking Growth:
2024 Revenue: $119M (239% growth since 2020).
Fully organic expansion – No outside funding, driven by direct mail’s resurgence.
Mission:
PostcardMania is dedicated to helping independent businesses thrive by providing proven, high-ROI marketing solutions that drive revenue, create jobs, and strengthen local economies.
PCM Nurture is now available for all current and future PostcardMania clients at an exclusive discounted rate, with premium upgrades for advanced marketing needs.