DXC Technology, the Fortune 500 global IT services provider, has officially opened a new office in Buenos Aires, Argentina, marking a significant expansion of its Latin American operations. The modern facility in Capital Federal is built to drive collaboration, support innovation, and serve as a strategic anchor for DXC’s regional growth strategy.

For decades, DXC has been a fixture in Argentina, delivering solutions across industries such as banking, retail, fast food, manufacturing, and transportation. The new site will centralize Go-to-Market teams and leaders from Business Process Services, Cloud, ITO, Applications, and Modern Workplace, while also functioning as a customer engagement and delivery hub.

“Argentina is home to an exceptionally talented team whose expertise continues to drive innovation and deliver outstanding results,” said Ricardo Ferreira, General Manager, DXC Latin America. “Buenos Aires enhances our ability to serve customers across markets with precision, agility and cutting-edge technologies.”

Market Momentum

According to IDC, Argentina’s IT services sector is entering a new growth phase, fueled by an accelerated digital transformation wave across Latin America. DXC’s investment reinforces Argentina’s role as an innovation hub for the region.

“Our new office is more than a physical space—it’s a strategic investment in our people, our clients, and our future,” said Vanina Zanaboni, DXC Argentina Country Leader.

Global Expansion Strategy

The Buenos Aires launch follows recent DXC office openings in Farnborough, UK—home to its Aerospace and Defense Hub—and Toronto, Canada. These moves reflect a broader push to scale global delivery capabilities and deepen customer relationships.

Get in touch with our MarTech Experts.

DatChat Inc., the privacy-focused social media and secure messaging company, has named Otter PR as its official public relations partner. Otter PR—ranked the #1 PR agency by Clutch, G2, and UpCity—is known for landing high-impact media coverage for tech innovators.

CEO Darin Myman says the move is part of DatChat’s push to broaden its audience while reinforcing its positioning as a leader in secure digital communications. “Otter PR’s successful track record of promoting innovative brands matches our goal to transform social networking privacy standards,” Myman said.

Otter PR’s Co-founder and CEO Scott Bartnick echoed the alignment, noting that DatChat’s vision extends beyond messaging to redefining how people protect their online lives. “DatChat represents more than a social network—it leads the way toward an online world that protects user privacy,” Bartnick said.

Why This Matters

DatChat enters this PR partnership amid growing consumer demand for authentic engagement and data privacy. Its platform offers fully private, user-controlled messaging and social networking features designed to prevent unauthorized access, screenshots, or forwarding of content.

The Otter PR collaboration aims to raise DatChat’s profile in both consumer and B2B markets, with a focus on differentiating it from mainstream social media giants whose privacy practices face ongoing scrutiny.

Industry Context

As Meta, X (formerly Twitter), and TikTok wrestle with data collection controversies, niche platforms like DatChat are positioning themselves as safe havens for privacy-conscious users. By pairing its tech roadmap with aggressive PR, DatChat hopes to accelerate adoption—especially among security-focused communities, regulated industries, and global markets concerned about surveillance.

Get in touch with our MarTech Experts.

Trump Media & Technology Group, parent of Truth Social, is expanding its streaming ambitions. The company announced that Truth+—its subscription-based video platform—has added a full slate of Great American Media content, including faith-based shows, family-friendly films, documentaries, and TV series.

The new library is available through the Truth+ Patriot Package, a premium tier that’s still in public beta. CEO Devin Nunes calls the move “a fantastic addition” for subscribers looking for “non-woke entertainment that affirms American values.”

What’s in the Package

Great American Media, known for its flagship Great American Family channel, brings holiday movies, rom-coms, dramas, and lifestyle content rooted in traditional values. The platform also promises thousands of additional hours from Great American and other broadcasters in the coming months.

Truth+ says the Patriot Package will ultimately feature premium channels, news broadcasters, and a rotating selection of on-demand programming. Viewers can watch via TruthPlus.tv or the iOS and Android apps.

The Bigger Picture

The partnership positions Truth+ in a growing niche of streaming services targeting audiences who feel underserved by mainstream platforms—similar to what The Daily Wire has done with its Bentkey kids programming and conservative original films. But unlike some rivals, Truth+ is leveraging its built-in Truth Social audience for cross-platform reach.

With Netflix, Disney+, and even Amazon Prime Video trimming back family content in pursuit of broader audiences, niche streaming services are finding opportunity by leaning hard into specific value sets. Whether Truth+ can scale beyond its political base into a broader faith-and-family market will be worth watching—especially as it competes with established players like Hallmark’s channels and Pure Flix.

Get in touch with our MarTech Experts.

In the race to get mobile apps to market faster, Hyperlink InfoSystem is making a cost-conscious pitch: hire their React Native developers starting at just $18 per hour. The global IT services provider says the move gives startups, SMEs, and enterprises access to seasoned cross-platform app talent without sacrificing performance or polish.

React Native—Meta’s popular open-source framework—has become the go-to for building apps that work seamlessly on iOS and Android from a single codebase. The payoff: quicker delivery, lower costs, and consistent performance across platforms. Hyperlink InfoSystem’s pitch is to layer that inherent efficiency with a bench of developers who know how to squeeze the most out of the framework.

“Speed, performance, and scalability are non-negotiable,” said Harnil Oza, CEO of Hyperlink InfoSystem. “Our developers combine technical skill with market understanding, helping companies innovate quickly and hit their digital transformation goals.”

From Wireframe to Maintenance—All in One Place

The company’s offering isn’t just about coding. Its end-to-end approach covers:

• Idea validation and wireframing to lock in concepts early

• Agile development and testing to keep quality high and timelines tight

• Deployment and ongoing maintenance to ensure long-term stability

That full-service model is designed to integrate native device features, keep user experience front and center, and adjust easily to shifting business priorities.

Proven Track Record Across Industries

With a portfolio boasting 4,500+ mobile apps and 2,200 websites, Hyperlink InfoSystem has delivered projects in sectors ranging from e-commerce and fintech to healthcare and travel. Its global presence and experience across industries give it the flexibility to adapt React Native builds to different market needs—whether that means a sleek consumer app or a mission-critical enterprise tool.

By combining competitive pricing with deep expertise, the company is positioning itself as a go-to partner for businesses that want to go cross-platform quickly—without cutting corners.

Get in touch with our MarTech Experts.

Sprinklr is doubling down on customer experience, bringing in industry veteran Bit Rambusch as its new Head of Global Services and Support. Reporting directly to President and CEO Rory Read, Rambusch will oversee the company’s global service and support operations—key to Sprinklr’s plan to strengthen its social and marketing products while expanding its AI-powered customer service platform.

Read called Rambusch’s arrival “critical” to Sprinklr’s ongoing transformation, citing his blend of operational rigor, technical depth, and a track record of scaling customer service teams. “With Bit leading these organizations, we believe we can build a lasting culture of customer-centricity and help our customers realize the full potential of our AI-powered platform,” Read said.

From Healthcare to Social CX

Rambusch steps into the role after serving as SVP of Services and Solution Delivery for North America at Philips Healthcare, where he led a 3,000+ employee operation covering every stage of the customer lifecycle. Before that, he logged more than two decades at Dell in services, support, product, and quality leadership roles—experience that should serve him well in Sprinklr’s global enterprise environment.

A Timely Move in a Competitive CX Market

The hire comes as competition in Unified Customer Experience Management intensifies, with brands under pressure to deliver faster, more personalized, and AI-enhanced interactions. For Sprinklr, customer support isn’t just a cost center—it’s a strategic pillar in differentiating its Unified-CXM platform against rivals like Salesforce, Zendesk, and Freshworks.

Rambusch sees the opportunity as personal as it is professional. “Sprinklr’s vision is close to my heart,” he said, adding that the platform can help enterprises connect “in bold, differentiated ways.” His focus: creating extraordinary, end-to-end experiences that could set a new benchmark for customer service in the AI era.

With Rambusch at the helm, Sprinklr is betting it can turn support into a competitive advantage—one that not only solves customer problems but also deepens engagement in an increasingly crowded CX tech landscape.

Get in touch with our MarTech Experts.

n the crowded AI-for-sales market, Windfall Data thinks it’s found the missing link: context. The company’s new AI Copilot isn’t just another analytics dashboard—it’s a conversational assistant designed to help go-to-market teams explore, interpret, and act on their people data without hopping between a half-dozen disconnected tools.

Built on Windfall’s proprietary people graph, the Copilot blends predictive and generative AI with granular wealth, career, and life event data. The goal? Transform scattered data points into actionable sales and marketing moves—prioritizing leads, segmenting CRMs, uncovering fresh opportunities, and even triggering campaigns—all from a single workflow.

“Dashboards are simply not enough since you may not even know what to analyze,” said Arup Banerjee, Windfall’s CEO and Co-founder. “With AI Copilot, customers can turn fragmented data into strategic action.”

From Static Dashboards to Dynamic Decisions

Most teams know they should be “data-driven,” but many are stalled by siloed systems and dashboards that answer what happened, not what to do next. AI Copilot is built to bridge that gap by:

• Surfacing patterns in performance and resource allocation

• Offering best-practice suggestions based on insights from 1,500+ customers

• Building tailored audience segments that align with business strategy

• Activating campaigns directly from within the platform

And unlike many AI tools that live in isolation, AI Copilot slots directly into workflows—integrating with Salesforce, HubSpot, Shopify, Microsoft Dynamics, and Windfall’s own SaaS applications.

The Bigger Play: AI-Driven GTM

AI in go-to-market strategies is trending from “nice to have” to “critical infrastructure,” especially as teams face pressure to do more with fewer resources. By combining real-time insight with built-in execution, Windfall’s AI Copilot positions itself less as a tool and more as a co-strategist—a distinction that could help it stand out against AI sales assistants from rivals like Gong, Outreach, and People.ai.

If it delivers on its promise, Windfall’s AI Copilot could nudge sales and marketing teams toward a future where decision-making moves at AI speed—and guesswork gets left behind.

Get in touch with our MarTech Experts.

In the race to win B2B deals, speed and foresight are currency. MarketsandMarkets™, best known for its deep-dive market intelligence, has rolled out its Advanced AI Sales Strategy Hub—a toolkit aimed at turning Chief Sales Officers and revenue leaders into precision-strike operators in the go-to-market battlefield.

And this isn’t your garden-variety “AI automation” pitch. The hub’s mission: take AI far beyond basic task bots and into the realm of real-time, enterprise-ready sales intelligence—frameworks that can spot whitespace opportunities, sharpen competitive positioning, and surface high-value accounts before your rivals even sniff them out.

“Sales leaders need advanced strategies that position AI as the core engine of revenue generation,” a company spokesperson said.

SalesPlay: The Hub’s Command Center

At the core sits SalesPlay, a framework designed to bolt seamlessly onto existing sales stacks. By blending advanced analytics, account intelligence platforms, and lead enrichment tools, it promises to:

• Detect big-ticket opportunities earlier in the sales cycle

• Convert messy prospect data into actionable insights

• Improve lead qualification accuracy and time-to-insight

• Expose buyer patterns invisible to traditional CRMs

Think of it as mission control for sales leaders who want to move from chasing deals to engineering them.

360° Account Intelligence

One standout is the hub’s account intelligence platform, delivering a panoramic view of target organizations—covering decision-making hierarchies, purchase patterns, and competitor influence maps. For sales teams, that means fewer missed signals and more proactive engagement strategies.

This approach reflects a broader 2025 sales trend: revenue intelligence is shifting from optional to essential.

Early adopters of AI-driven sales strategies are already reporting sharper opportunity detection, faster sales cycles, and healthier win rates compared to teams sticking with old-school methods. The takeaway? If you wait until these tools are “industry standard,” you’ll already be behind.

With MarketsandMarkets’ new hub, the play is clear—arm your sales teams now, or risk watching competitors steal your pipeline before it’s even in view.

Get in touch with our MarTech Experts.

Listrak has launched its “Season of Success: Holiday Resource Center,” a strategic hub designed to help retailers thrive during the critical 2025 holiday shopping period. The resource center offers marketers a curated suite of tools, insights, and expert guidance to drive personalized, timely, and high-impact campaigns as consumer expectations evolve.

“As retailers prepare for Holiday 2025, consumers are shopping earlier and demanding greater personalization and value,” said Jamie Elden, Chief Revenue Officer at Listrak. “This hub equips marketers with practical, expert-led strategies to meet those expectations.”

Key offerings from the Holiday Resource Center include:

• Marketing Guide Monthly Calendar: A planning roadmap featuring monthly themes, key retail dates, and shipping deadlines.

• Holiday Testing Checklist: A 15-point testing framework to help marketers fine-tune their strategies before peak season hits.

• Holiday Strategy Sessions: A video series offering expert insights into holiday marketing trends and tactics.

• 2024 Insights Worth Revisiting: A data-driven recap of top-performing tactics and benchmarks from last year’s holiday campaigns.

This latest launch builds on Listrak’s broader strategic support for retailers, following the release of its Retail Outlook Reports for H2 2025, with tailored insights for Fashion, Beauty, and General Retail sectors.