Fixated, the next-generation digital entertainment platform transforming creator representation and monetization, has announced its acquisitions of CAMP Talent and Moondust Management. These strategic expansions solidify Fixated's position at the forefront of the evolving creator economy by bringing in top-tier talent management expertise and new leaders for its Brand Partnerships division.

1. Major Acquisitions in Talent Management

• Fixated has acquired CAMP Talent, led by Cam Partridge, known for its strong roster of creators including Jason Nash, Heath Hussar, and Theo Wisseh.

• Moondust Management, founded by Kamla Pande, adds a diverse set of influential creators in lifestyle, wellness, and travel, including Catarina Mello and Lindsay Stevens.

• Both firms bring proven track records of building creators’ brands with integrity and cultural impact, perfectly aligning with Fixated’s mission.

2. Leadership Additions to the Brand Partnerships Division

• Jeff Shaivitz and Tim Mulligan join Fixated as leaders of the Brand Partnerships division.

• Shaivitz, with over 20 years of experience in digital media, will spearhead business development and brand partnerships.

• Mulligan, renowned for his work with Cloud9, 100 Thieves, and XSET, will focus on scaling revenue and closing transformative deals across gaming and media.

3. Strengthening the Creator Infrastructure

• Fixated continues to build an infrastructure that supports creators in scaling their platforms into successful businesses beyond social media.

• The company is focused on providing creators with access to experts, resources, and partnerships to turn their passions into full-fledged commercial ventures.

4. Fixated’s Growing Impact in the Digital Entertainment Space

• Since its launch in mid-2023, Fixated has quickly risen as a major player in creator representation, with a diverse roster including the Botez Sisters, Funny Mike, and more.

• The company has already produced hit content on platforms like YouTube, Snapchat, and Roblox, as well as chart-topping games on Fortnite.

5. Future Vision and Commitment to Long-Term Growth

• Fixated is focused on building something sustainable and impactful, not just following trends.

• The acquisitions of CAMP Talent and Moondust Management enhance Fixated’s ability to create an ecosystem where creators have the opportunity to thrive across all corners of the digital economy.

With its latest acquisitions and leadership additions, Fixated is solidifying its reputation as a game-changing force in the digital entertainment and creator economy. By combining top talent, cutting-edge technology, and strategic brand partnerships, Fixated is creating a powerful platform for creators to thrive in a rapidly changing digital landscape.

Global programmatic media partner MiQ is proud to announce the appointment of Marion Hargett as its new U.S. Chief Revenue Officer. With over 20 years of expertise in programmatic, advanced TV, and digital media, Hargett brings a wealth of experience that will be key to driving MiQ’s revenue growth and client relationships.

1. Leadership Appointment and Expertise

• Marion Hargett joins MiQ from The Trade Desk, where she served as Vice President of Business Development.

• With a proven track record in building strategic partnerships and driving revenue growth, Hargett is uniquely positioned to lead MiQ’s revenue generation and client relationship efforts.

• Her experience spans programmatic media, advanced TV, and data-driven business development.

2. Role and Responsibilities at MiQ

• As U.S. Chief Revenue Officer, Hargett will lead the revenue generation team, focusing on measurable performance outcomes and strengthening client relationships.

• She will play a crucial role in executing MiQ’s growth strategy with a strong focus on ROI and data-driven business development.

3. MiQ’s Growth and Strategic Momentum

• MiQ continues to experience significant growth, expanding its partnerships and acquiring customers from holding companies, brands, and independent agencies.

• The company is investing in leading-edge technology and talent, positioning itself as a leader in programmatic advertising.

4. Marion Hargett’s Career Achievements

• Before joining MiQ, Hargett was Vice President of Business Development at The Trade Desk, where she led revenue initiatives across the East Coast and Canada.

• She also served as SVP of Agency Partnership and Advanced TV for Ampersand, driving CTV activation and measurement solutions.

• Hargett’s 16-year tenure at NBCUniversal involved spearheading cross-platform advertising solutions across major properties like sports and the Olympics.

5. Vision for the Future

• Hargett’s leadership philosophy revolves around driving measurable business growth for clients, aligning perfectly with MiQ’s client-first approach.

• She is excited to contribute to MiQ’s continued success and growth, particularly in the programmatic media space where the company is leading innovation and excellence.

MiQ’s appointment of Marion Hargett as U.S. Chief Revenue Officer is a pivotal moment in the company’s growth trajectory. With her expertise and client-centric approach, Hargett will play a key role in shaping MiQ’s future success as a leading programmatic media partner.

Calabrio, the workforce performance company, has announced significant AI-powered enhancements to the Calabrio ONE suite, designed to help contact centers streamline operations, improve agent engagement, and deliver exceptional customer experiences. These advancements automate tedious tasks, offer deeper insights, and increase flexibility for agents, resulting in more efficient workflows and better service outcomes.

1. AI-Driven Features for Contact Centers

• The AI enhancements are designed to optimize operations by reducing manual oversight and improving service quality.

• These features provide managers with strategic insights, while empowering agents to work more autonomously and effectively.

2. Key Features in Calabrio ONE

• Auto QM: AI-driven quality management that evaluates customer interactions for consistent scoring, quickly identifies coaching opportunities, and allows customization through Generative AI.

• Trending Topics: AI categorizes customer conversations into key themes, allowing teams to quickly spot trends, diagnose issues, and drive improvements.

• Interaction Summary: AI-powered summaries give an overview of customer interactions, enhancing compliance and engagement.

• WFM Notifications: Real-time alerts help agents and managers stay updated, improving visibility and planning.

• Vacation Planner Pro: Automates vacation bidding to provide fairness, transparency, and compliance while reducing administrative tasks.

• Real-Time Desktop Analytics: Offers instant visibility into agent activity, helping managers identify inefficiencies and optimize workflows.

• Activity Requests for Calabrio WFM: Empowers agents with self-scheduling capabilities, enhancing operational efficiency.

3. AI’s Impact on Contact Center Operations

• According to Calabrio's 2025 State of the Contact Center Report, AI and automation are expected to improve agent wellbeing, workplace culture, and customer behavior analysis.

• These AI features reduce burnout, improve service quality, and allow managers to focus on strategic initiatives rather than manual tasks.

4. Collaboration with Contact Centers

• Calabrio has worked closely with leading contact centers to design these features based on their real-world insights.

• The aim is to balance operational efficiency with employee wellbeing and customer satisfaction, creating a more agile and engaged workforce.

5. Quotes from Leadership

• Dave Rhodes, CEO of Calabrio: “The purpose of our AI-powered features is to help agents improve the customer experience with greater ease and success.”

• Magnus Geverts, VP of Product Marketing at Calabrio: “These AI features help organizations address key operational challenges while ensuring employee satisfaction and better customer service.”

The AI enhancements to Calabrio ONE are set to transform contact center operations by improving agent performance, increasing operational efficiency, and delivering superior customer experiences. These innovations help contact centers stay competitive in an evolving digital landscape while fostering a healthier work environment for agents.

Inkhouse, a strategic communications firm known for driving relevance and impact for innovative companies, has launched new integrated PR and communications programs in Q1 2025 for six leading AI companies: Anaconda, Blaize, Forter, GetReal Security, Pigment, and Poolside. These partnerships expand Inkhouse’s growing portfolio of top-tier tech and AI clients and cement its position as a key player in the tech and AI PR landscape.

1. Inkhouse’s Expanding AI Client Portfolio

• The firm has strengthened its position in the AI industry with new clients such as Anaconda, Blaize, Forter, GetReal Security, Pigment, and Poolside.

• This growth highlights Inkhouse’s strength in crafting tailored communications strategies that help AI companies grow, stand out, and earn trust.

2. Key Contributions of the New AI Clients

• Anaconda: A dominant platform in AI and data science, committed to advancing AI with open-source technology.

• Blaize: Leader in edge AI processing solutions for industries like automotive, robotics, and retail, and recently went public on NASDAQ.

• Forter: An AI-powered Trust Platform that blocks fraud and improves the customer experience.

• GetReal Security: A pioneer in deepfake detection and digital content verification, empowering organizations to fight malicious synthetic content.

• Pigment: An AI-powered business planning and performance management platform that helps customers make faster, better decisions.

• Poolside: An AI startup specializing in self-improving AI software engineering.

3. Inkhouse’s Reputation in AI and Tech PR

• Inkhouse has worked with top tech and AI clients such as Amplitude, Cohesity, Databricks, and Ping Identity.

• The firm’s unique blend of market insight and storytelling has helped numerous companies earn credibility, generate interest, and build trust.

4. Impact of Inkhouse’s Communications Strategy

• Inkhouse’s PR campaigns are known for their emotional engagement and storytelling power. The firm helped ServiceTitan through its IPO and placed multiple clients, including Anaconda and Databricks, on prestigious industry lists.

• The firm has seen four consecutive years of organic growth, even amid market corrections in 2022 and 2023.

5. Quotes from Inkhouse Leadership

• Jason Morris, CEO of Inkhouse: “Each of these AI companies is doing something truly unique, and our programs reflect that. We’re energized by the opportunity to shape how the world understands the future of AI.”

Inkhouse’s expanded client portfolio underscores its leadership in strategic communications for AI companies. The firm’s tailored, high-impact storytelling and PR strategies continue to help AI innovators build trust, enhance visibility, and achieve significant growth.

At its MAX London creativity conference, Adobe unveiled over 100 groundbreaking innovations across its Creative Cloud apps, designed to empower creative professionals with faster workflows, more precision, and AI-driven tools. These new features include Firefly-powered generative AI capabilities, performance upgrades up to 5x faster, and tools that enhance design, video editing, photography, and more. From AI-assisted ideation to production, Adobe’s updates aim to help creators work smarter and faster, unleashing their full creative potential.

1. Firefly-Powered Generative AI Across Creative Cloud

• Adobe has integrated Firefly generative AI across Photoshop, Premiere Pro, Illustrator, Adobe Express, and InDesign.

• New Firefly-powered capabilities include generating images, videos, graphics, and patterns, animating still images, and creating social-sized video clips from long footage.

• Firefly App: An all-in-one space for AI-assisted content ideation, creation, and production, offering creative professionals tools for faster concept exploration and collaborative ideation.

2. Performance and Workflow Upgrades

• Photoshop: AI-driven features like Composition Reference for ideating assets and Select Details for faster, more intuitive selections.

• Premiere Pro: Generative Extend, Media Intelligence for searching footage, and Caption Translation for instant caption localization in 27 languages.

• Illustrator: Firefly-powered tools like Generative Shape Fill and Text to Pattern, with a performance boost making effects up to 5x faster.

3. Enhancing Creativity with New Tools

• Express: New video and animation tools, such as Clip Maker, Dynamic Animation, and Enhance Speech, empowering creators to quickly edit and produce professional-quality content.

• InDesign: New image generation and productivity features, including Generative Fill and Math Expressions for easy complex notations.

4. Introducing AI Agents for Creative Professionals

• Photoshop: A reimagined Actions panel (beta) that offers smart suggestions for creative directions and simplifies multi-step edits with a single click.

• Premiere Pro: Media Intelligence enables automatic recognition of content and visual composition, laying the foundation for agentic AI in professional video workflows.

• Adobe plans to integrate AI agents across more apps, transforming tools like Adobe Express into intuitive creative partners for users of all skill levels.

5. Supporting the Creative Community

• Adobe’s Creative Apprenticeship initiative provides mentorship, hands-on learning, and real-world experience to help emerging creators build their careers.

• The Adobe Content Authenticity app (in public beta) helps creators protect their work by ensuring they receive credit and control over how their content is used, including the option to block generative AI models from training on their work.

6. Adobe’s Vision for Responsible AI

• Adobe emphasizes that AI is a tool to enhance human creativity, not replace it. Their responsible approach to generative AI respects creators' rights and ensures fair use of AI technology in content creation.

Adobe’s new AI-driven features and tools across Creative Cloud applications mark a significant leap forward in empowering creative professionals. With faster workflows, precise control, and enhanced productivity, these innovations are set to redefine how creators approach design, video editing, and content production. Adobe’s continued focus on AI ensures that creators have the most advanced tools at their disposal while maintaining control over their work.

Hansen Technologies, a global leader in software and services for the communications, media, energy, and utilities industries, has announced the extension of its longstanding partnership with DIRECTV Latin America. This new multi-year agreement will see Hansen’s customer care and billing solution, Hansen CCB, deployed across multiple Latin American markets, supporting DIRECTV’s efforts to expand its distribution of fast, affordable internet connectivity.

1. Multi-Year Agreement Extension with DIRECTV Latin America

• Hansen and DIRECTV Latin America extend their collaboration to enhance customer care and billing services.

• The renewed agreement supports DIRECTV’s goal of providing fast, affordable internet connectivity across Latin America.

• The agreement is a continuation of a 28-year partnership, cementing the relationship between the two companies.

2. Hansen CCB: Scalable Customer Care and Billing Solution

• Hansen CCB is a highly scalable solution designed for Communications Service Providers (CSPs), pay-TV, and media providers.

• The solution allows for quick deployment of new content and OTT partner services, integrating customer care and billing for broadband, mobile, and other services.

• It includes a robust reporting framework, offering operational and strategic insights to drive growth and innovation.

• The tool enables service providers to launch new products quickly and target specific market segments effectively.

3. Geographic Expansion and Growing Partnership

• DIRECTV’s services powered by Hansen have expanded across Argentina, Colombia, Trinidad & Tobago, Chile, Peru, Uruguay, and Ecuador.

• This new extension further solidifies Hansen’s role in enabling DIRECTV’s regional expansion and connectivity efforts.

4. Leadership Insights

• Victor Deop, IT System Director at DIRECTV Latin America, emphasizes the importance of partnering with top software vendors to support DIRECTV’s vision of expanding affordable broadband internet in the region.

• Scott Weir, President for Communications & Media at Hansen, highlights the trust DIRECTV and other global service providers have in Hansen’s solutions, noting the operational scalability and customer-first focus that drives success in modern service delivery.

5. Hansen’s Role in Shaping the Future of Connectivity

• The Hansen Suite for Communications, Technology & Media is designed to help service providers accelerate product innovation and create new business models.

• Hansen’s expertise in customer care, billing solutions, and analytics empowers companies like DIRECTV to scale operations and enhance their service offerings.

The renewed agreement between Hansen Technologies and DIRECTV Latin America reinforces the longstanding relationship between the two companies, with Hansen’s advanced customer care and billing solutions playing a key role in supporting the expansion of broadband connectivity across Latin America. As DIRECTV continues to innovate and provide essential services, Hansen’s tools remain instrumental in enabling growth and operational excellence.

Swapcard, the leading AI-powered event engagement platform, has launched a new feature AI Recommended Leads designed to transform how exhibitors and sponsors identify, engage, and convert potential clients at events. This innovative tool uses AI to score leads based on their real-time engagement, helping exhibitors focus on the most promising prospects.

1. AI-Recommended Leads: Prioritizing Quality over Quantity

• AI-Recommended Leads scores attendees based on their actual engagement with exhibitor brands and assets, distinguishing between casual browsers and genuinely interested prospects.

• The dynamic scoring model adjusts as new interactions occur, ensuring exhibitors focus on high-quality leads.

• The feature addresses a common challenge for exhibitors: identifying leads that are more likely to convert.

2. Real-Time Scoring and Dynamic Adjustments

• The lead scoring is dynamic, changing with attendee interactions and fading when interest drops.

• This helps exhibitors prioritize leads based on timely, real-time data and engagement.

3. Enhanced Efficiency through the AI-Recommended Leads Dashboard

• Exhibitors can easily access the feature through Swapcard’s Exhibitor Center.

• The dashboard displays potential leads along with their interaction scores, detailed history, and profile information.

• It also enables seamless assignment of leads to team members, enhancing team collaboration and follow-up efficiency.

4. Boosting Event ROI and Conversions

• The AI-Recommended Leads feature helps exhibitors streamline follow-ups, improving lead conversion and boosting ROI.

• By connecting exhibitors with the right people at the right time, the tool maximizes event success and business growth.

5. Commitment to Innovation and Exhibitor Experience

• This latest innovation underscores Swapcard’s dedication to enhancing the exhibitor experience through AI and data analytics.

• AI-Recommended Leads represents a significant step in helping exhibitors maximize their opportunities at events and generate real business growth.

Swapcard’s AI-Recommended Leads is a powerful tool that addresses one of the most pressing challenges for event exhibitors—identifying and engaging with the right leads. By using AI to score leads based on actual engagement and providing tools to streamline follow-ups, Swapcard is helping exhibitors and sponsors maximize their event ROI and drive meaningful business outcomes.

CadenceSEO is excited to announce its expansion into Maine, providing expert SEO consulting services to help businesses enhance their digital presence and drive sustainable growth. From local businesses to large enterprises, CadenceSEO offers tailored SEO solutions designed to help organizations achieve higher search rankings and stronger brand visibility.

1. Search Everywhere Optimization

• CadenceSEO helps businesses optimize their sites to appear in large language models (LLMs) like ChatGPT, enhancing visibility in AI-driven search results.

2. SEO Consultancy

• Expert guidance to revive stagnant website traffic and improve brand visibility with proven strategies.

3. Enterprise SEO Services

• Advanced strategies tailored for large enterprises to compete effectively and secure high positions on search engine results pages (SERPs).

4. Local SEO Services

• Optimizing content and business listings to engage and attract local customers, ensuring a personalized approach for Maine businesses.

5. Off-Page SEO Services

• Building site authority through backlinks, guest blogs, and digital PR to enhance credibility and search engine rankings.

6. On-Page SEO Services

• Enhancing website content, conducting thorough keyword research, and optimizing for increased conversions and better user experience.

7. Technical SEO Consulting

• Comprehensive website audits to improve performance and ensure effective search engine indexing, leading to better search rankings.

8. Digital Marketing Services

• Providing website design, content creation, PPC consultancy, and more to ensure a seamless user experience and high-quality content across digital platforms.

With the digital landscape constantly evolving, SEO consulting and a solid digital marketing strategy are vital for businesses to stay competitive. CadenceSEO’s expansion into Maine means local companies now have access to expert, customized SEO and digital marketing solutions. Maine businesses can contact CadenceSEO for a complimentary strategy session to define their organization’s unique needs and achieve measurable growth.