Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, has announced the integration of DeepSeek, an advanced large language model (LLM), into its Adpub platform. This strategic move aims to revolutionize app monetization by leveraging DeepSeek’s lightweight architecture and domain-specific optimizations, enhancing efficiency, scalability, and precision.

Smarter Monetization Tools for Developers

Adpub, Aurora Mobile’s app monetization platform, is a trusted solution that helps developers maximize advertising revenue. By aggregating SDKs from over ten major advertising platforms, Adpub enables developers to access multiple networks through a single integration.

Key features of Adpub’s monetization approach:

• Real-time bidding system that ensures the highest-paying ads are displayed.
• 20% average revenue boost for developers using the platform.
• Simplified access to multiple ad networks via a unified system.

DeepSeek Integration: Transforming Ad Performance

With DeepSeek’s natural language processing and data analysis capabilities, Adpub gains enhanced understanding of user behavior and preferences, leading to higher ad relevance and engagement.

Benefits of DeepSeek for Adpub Users

• Enhanced Ad Targeting: DeepSeek processes large-scale user data to deliver highly personalized ad experiences, ensuring that ads are matched with the right audience.
• Improved Efficiency: Its lightweight architecture reduces computational overhead, enabling faster and more efficient data processing.
• Scalable Monetization: DeepSeek’s domain-specific optimizations help developers scale their monetization strategies across various app categories and user demographics.

Developer-Centric Features for Maximum ROI

Adpub continues to prioritize developer convenience by offering:

• Head bidding and waterfall ad layering to optimize ad placements.
• Traffic segmentation and A/B testing for improved ad performance insights.
• Deeper analytics and insights powered by DeepSeek, all within a unified dashboard.

Pioneering Innovation in App Monetization

Chris Lo, CEO of Aurora Mobile, stated:
"We are thrilled to integrate DeepSeek into Adpub, marking a pivotal step in empowering developers with smarter monetization tools. This integration not only strengthens Adpub’s leadership in app monetization but also sets a new benchmark for innovation in the industry."

By focusing on scalable, efficient, and user-centric solutions, Aurora Mobile continues to lead in app monetization and developer services. The DeepSeek integration highlights the company’s commitment to leveraging AI-driven advancements to maximize value for developers and advertisers alike.

Social Kapture, a leading full-service digital marketing agency for the multifamily industry, has launched the Social Kapture Dashboard, a powerful platform designed to streamline marketing and portfolio management for property management groups. This new solution simplifies ad performance tracking, social media insights, and reporting, helping teams navigate the increasingly competitive digital landscape.

A Centralized Marketing Hub for Multifamily Professionals

Built specifically for multifamily marketers, the Social Kapture Dashboard consolidates:

• Portfolio management
• Ad performance tracking
• Social media insights and reporting

The platform provides real-time performance metrics, advanced analytics, and automated budget optimization recommendations. It seamlessly integrates with major property management systems and marketing channels, enabling teams to make data-driven decisions with greater efficiency.

Addressing Key Challenges in Multifamily Marketing

The multifamily industry continues to evolve, presenting unique marketing challenges. Recent industry insights highlight:

• 65% of professionals are concerned about prospects meeting rental qualifications.
• 88% of marketing teams rely on Internet Listing Services (ILS) as a key strategy.
• 80%+ of marketers plan to increase or maintain their paid search and social media budgets in 2025.
• 67% of marketing professionals seek technology partners to enhance audience targeting and leasing efficiency.

A Data-Driven Approach to Marketing Success

Since its founding in 2016 by Annette Valle, Social Kapture has become a trusted partner for over 35 property management companies across 200+ cities.

"With the Social Kapture Dashboard, we're giving teams everything they need to stay organized, informed, and empowered," said Annette Valle, Founder and CEO of Social Kapture. "This is more than just a tool—it’s a partner in helping our clients achieve exceptional results with clarity and confidence."

Helping Property Managers Navigate a Shifting Market

As the multifamily sector prepares for 2025, key market shifts include:

• Projected rent growth of 2.2%, below the long-term average.
• Expected increase in vacancy rates to 6.2%.

The Social Kapture Dashboard helps property managers stay ahead by optimizing marketing spend and lead generation strategies to improve leasing efficiency.

"Our advanced analytics tools are helping advertisers improve budget efficiency, ensuring every dollar works harder to generate leads and leases," said Valle. "We are excited about what we have built to help our clients surpass their business objectives."

A New Era of Multifamily Marketing

With its intuitive interface and customizable reporting features, the Social Kapture Dashboard is set to transform how property managers track performance and optimize marketing strategies. This launch marks a significant step forward in multifamily marketing technology, providing a comprehensive solution for today’s evolving digital landscape.

Membership.io, a leading software platform for creators and entrepreneurs, is excited to announce that digital course strategist Amy Porterfield has joined its advisory board.

A Proven Leader in Digital Course Creation

Since 2010, Amy Porterfield has helped over 95,000 entrepreneurs and creators through her expertise in course creation and business strategy. Her flagship program, Digital Course Academy, and her Momentum membership community have empowered over 26,000 students to launch and grow their online businesses successfully.

As an advisory board member, Porterfield will contribute her industry expertise to help Membership.io refine its tools and features, ensuring even greater support for those building and selling digital courses.

Porterfield’s Vision for Membership.io

"I'm honored to join the Membership.io advisory board," said Amy Porterfield, Founder of Digital Course Academy, author, podcaster, and digital marketing expert. "This year, we moved our signature program over to Membership.io. I've witnessed the ease of use firsthand, but more importantly, a seamless experience and impressive results for our students. I'm excited to contribute to the platform's future and how we can empower course creators in new and exciting ways!"

Strengthening Membership.io’s Commitment to Course Creators

Porterfield’s appointment marks a significant milestone for Membership.io, reinforcing its commitment to expanding its capabilities for online course businesses.

"We're thrilled to welcome Amy to our board," said Stu McLaren, Co-Founder of Membership.io and Author of Predictable Profits. "No one understands the digital course space better than Amy. Her insights will be invaluable in shaping our roadmap and how we continue to serve course creators."

Empowering Course Creators Through Innovation

Porterfield’s addition to the advisory board aligns with Membership.io’s mission to help creators achieve financial freedom through recurring revenue. The platform has become a go-to solution for online course creators, coaching businesses, podcasters, and digital entrepreneurs.

Prestige Advertising, a leading digital marketing agency, has launched a transformative AI-driven approach to help businesses optimize customer engagement, streamline data analytics, and enhance marketing effectiveness. These cutting-edge AI solutions enable brands to stay ahead in an increasingly dynamic marketing landscape.

Revolutionizing Digital Marketing with AI

With growing demand for precise audience targeting and personalized engagement, Prestige Advertising has invested in advanced AI technology to provide businesses with real-time insights. These data-driven capabilities allow companies to improve marketing ROI, reach the right audience at the right time, and make informed decisions for strategic growth.

AI-Driven Marketing: A Competitive Edge

As a frontrunner in digital marketing, Prestige Advertising utilizes proprietary AI algorithms to analyze vast amounts of consumer data. This technology helps businesses:

• Identify key audience segments
• Deliver hyper-personalized campaigns
• Improve conversion rates
• Strengthen brand interactions

By leveraging AI, brands can increase campaign efficiency and impact, ensuring a more effective connection with their target audiences.

Comprehensive Multi-Channel Marketing Strategies

Prestige Advertising offers an extensive range of AI-powered marketing solutions, including:

• Search Engine Optimization (SEO)
• Social Media Advertising
• Content Distribution
• Programmatic Advertising

These solutions help brands enhance engagement, build brand loyalty, and drive measurable growth in their respective industries.

Industry-Specific Strategies for Targeted Growth

With expertise across multiple industries, Prestige Advertising customizes marketing strategies to meet the unique needs of businesses in:

• Technology – AI-powered insights influence consumer behavior and optimize brand positioning.
• Automotive – Data-driven strategies boost consumer engagement and accelerate conversions.
• Retail – A seamless blend of online and offline tactics enhances customer experience.
• Personal Care & Beauty – Social media and creative content foster brand loyalty and community growth.

Real-Time Data for Marketing Agility

Prestige Advertising’s real-time analytics platform enables businesses to track campaign performance and adjust strategies instantly. This data-driven approach ensures continuous optimization and greater success in an evolving digital marketplace.

Expanding National Reach with Local Expertise

With offices in Dallas, Boston, Chicago, New York, San Francisco, Los Angeles, and Seattle, Prestige Advertising combines national resources with localized marketing strategies to serve businesses effectively across the U.S.

Shaping the Future of Digital Marketing

By integrating AI-driven insights, industry expertise, and real-time analytics, Prestige Advertising is redefining digital marketing strategies. The agency continues to empower brands, enhance consumer interactions, and drive long-term business growth in today's fast-paced digital economy.

Secria has unveiled a new privacy-focused email service designed to block hidden tracking, protect sensitive communications, and provide secure email aliases with a single click. This launch comes in response to growing concerns over surveillance, targeted advertising, and unauthorized data collection in mainstream email platforms.

The Problem: Privacy Risks in Traditional Email Services

Many existing email providers rely on data monetization practices that expose users to tracking pixels, metadata harvesting, and message scanning. These tactics allow advertisers, corporations, and surveillance agencies to monitor online behavior and collect sensitive information.

Secria’s Key Privacy Features

Secria is designed to minimize data exploitation through advanced security measures, including:

• Post-Quantum Encryption – Protects against future cybersecurity threats with next-generation encryption.
• Tracker Blocking – Prevents hidden tracking pixels from revealing user activity.
• Secure Email Aliases – Enables instant alias creation and rotation to safeguard personal addresses.
• Self-Destructing Emails – Allows time-sensitive messages to auto-delete after a specified period.
• Minimal Data Collection – Retains only essential user information for service functionality.
• User Verification System – Reduces impersonation risks by requiring sender verification.

Early Access and Future Expansion

Secria is launching with a waiting list, granting access in batches to ensure platform stability and service quality. While initially focused on individual users, the company plans to introduce business-oriented solutions in the near future.

A Privacy-First Philosophy

Unlike mainstream email providers that rely on ad-based revenue models, Secria follows a strict privacy-first approach. The service does not monetize user data and comes with advanced security features enabled by default, requiring no additional setup or third-party tools.

Redefining Email Security for a Surveillance-Free Future

Secria’s post-quantum encryption, robust tracker blocking, and secure alias system position it as a leading alternative to mainstream email providers. As concerns over digital privacy continue to rise, Secria offers a trusted, surveillance-free communication platform built for the future.

The Customer Experience Analytics Market is experiencing significant growth, valued at USD 12.43 billion in 2023 and projected to reach USD 42.29 billion by 2032, with a CAGR of 14.61% from 2024 to 2032. This surge is driven by the increasing demand for personalized experiences, real-time feedback mechanisms, and data-driven decision-making.

Market Trends and Segmentation

1. By Touch Point: Call Centers Lead, Web Grows Fastest

• Call Center Segment (39.8% Market Share in 2023)
  • Remains dominant due to direct customer interactions used for sentiment analysis, customer satisfaction tracking, and issue resolution.
• Web Segment (Fastest Growing)
  • Growth is fueled by AI-enabled chatbots, virtual assistants, and web-based feedback tools improving the digital customer journey.

2. By Solution: Social Media Analytical Tools Dominate, Data Management Sees Fastest Growth

• Social Media Analytical Tools (Largest Revenue Share in 2023)
  • Companies use these tools to track brand reputation, customer sentiment, competitor insights, and social media engagement across platforms like Twitter, LinkedIn, and Instagram.
• Data Management (Fastest CAGR Growth)
  • Driven by the demand for data integration, governance, and AI-driven analytics, ensuring businesses generate actionable insights from big data.

3. By Industry Vertical: BFSI Leads, Manufacturing Expands Rapidly

• BFSI (Largest Market Share in 2023)
  • Utilizes analytics for fraud detection, custom banking services, and automated customer support.
• Manufacturing (Fastest Growth Rate)
  • The rise of predictive analytics in supply chain management, smart factories, and customer-driven product customization is accelerating adoption.

4. Regional Insights: North America Leads, Asia-Pacific Grows Fastest

• North America Dominates
  • Home to leading technology firms and AI-driven analytics solutions, with rising investments in customer experience platforms.
• Asia-Pacific (Fastest Growth)
  • Rapid digital transformation, e-commerce expansion, and AI-based analytics adoption in China, India, and Japan are driving market expansion.

Major Key Players in Customer Experience Analytics

Leading companies offering advanced analytics solutions include:

Analytics and Business Intelligence

• Alteryx (Alteryx Designer, Alteryx Server)
• SAS (SAS Viya, SAS Customer Intelligence)
• Qlik (Qlik Sense, QlikView)
• Splunk (Splunk Enterprise, Splunk Cloud)
• Teradata (Teradata Vantage, Teradata IntelliCloud)
• MicroStrategy (MicroStrategy Analytics, MicroStrategy Cloud)
• Domo (Domo Business Cloud, Domo Data Science)
• Sisense (Sisense Fusion, Sisense for Cloud Data Teams)
• ThoughtSpot (ThoughtSpot Analytics, ThoughtSpot Cloud)
• Tableau (Tableau Desktop, Tableau Server)
• Microsoft Power BI (Power BI Desktop, Power BI Pro)

Customer Experience and Engagement Solutions

• Salesforce (Salesforce Service Cloud, Salesforce Marketing Cloud)
• Zendesk (Zendesk Support, Zendesk Chat)
• HubSpot (HubSpot Service Hub, HubSpot Marketing Hub)
• Freshworks (Freshdesk, Freshchat)
• Zoho (Zoho Analytics, Zoho CRM)

Enterprise and AI-Driven Customer Insights

• Oracle (Oracle CX Cloud, Oracle Service Cloud)
• Adobe (Adobe Experience Cloud, Adobe Analytics)
• IBM (IBM Watson Analytics, IBM Customer Experience Analytics)
• SAP (SAP Customer Experience, SAP Analytics Cloud)

Market Outlook: The Future of Customer Experience Analytics

With organizations investing heavily in AI-powered insights, real-time analytics, and predictive customer behavior models, the customer experience analytics market is set to revolutionize digital engagement strategies. As businesses increasingly focus on hyper-personalization and automation, the market is expected to witness unprecedented expansion over the next decade.

Spirit Blockchain Capital Inc. has announced a $525,000 commitment to a strategic marketing and brand awareness initiative aimed at enhancing market visibility, strengthening corporate positioning, and supporting the rollout of its digital fund offerings.

Expanding Market Presence

As part of its expansion strategy, Spirit Blockchain Capital has partnered with leading marketing and branding firms to increase public awareness and reinforce its leadership in blockchain finance, corporate treasury strategies, and digital asset management. The initiative aligns with the company’s vision of integrating blockchain-driven financial innovation into both institutional and retail markets.

Marketing and Branding Partnerships

Spirit has secured agreements with multiple firms to execute a high-impact branding and investor engagement strategy:

• Outside The Box Capital Inc. – Engaged for digital marketing and influencer-driven awareness campaigns (6-month term, $150,000).
• Walk The Street Capital – Engaged for digital marketing and promotional services (3-month term, $70,000).
• Danayi Capital Corp – Engaged for investor relations and digital marketing services (3-month term, $120,000).
• Alphai News Corp. – Engaged for digital marketing services (1-month term, $50,000).
• MJ Capita LTD – Engaged for business development services (3-month term, $80,000).
• Senergy Communications Capital Inc. – Engaged for digital marketing, advertising, reporting, and analytics services (1-month term, $55,000).

The start dates for these engagements have not yet been determined, and fees will only be payable upon the commencement of each term. Spirit Blockchain Capital will issue a press release when any engagement begins. No securities have been issued as compensation to these firms.

Corporate Treasury and Digital Asset Expansion

Spirit Blockchain Capital is expanding its corporate treasury solutions, with a particular focus on building its Dogecoin position this quarter. The company aims to establish itself as the leading public proxy for Dogecoin while driving innovation in tokenized finance.

Additionally, Spirit is leveraging its regulated framework to accelerate the launch of digital funds, providing institutional-grade blockchain investment solutions.

Commitment to Growth and Market Leadership

“We are strategically positioning Spirit Blockchain Capital at the forefront of blockchain finance, corporate treasury solutions, and tokenized investment vehicles,” said Lewis Bateman, CEO of Spirit Blockchain Capital. “This marketing and branding initiative will play a crucial role in solidifying our presence, strengthening investor engagement, and supporting the rollout of our digital fund strategies.”

Spirit Blockchain Capital will continue to focus on brand recognition, investor engagement, and institutional partnerships while actively participating in key industry events to drive its long-term growth strategy.

IQM, a global media buying platform specializing in highly regulated verticals, has announced the promotion of Darshan Khatri to Chief Customer Officer (CCO) and Matthew Dybwad to Chief Revenue Officer (CRO). These leadership appointments reinforce IQM’s commitment to enhancing customer experience and driving revenue growth in the programmatic advertising industry.

Strengthening Customer-Centric Approach

Khatri, who has been with IQM for nearly a decade, moves up from his previous role as Head of Ad Operations, where he played a pivotal role in maintaining a 95% customer retention rate and achieving a 99% campaign budget completion rate.

As IQM’s first-ever Chief Customer Officer, Khatri will act as the voice of the customer, ensuring that client needs align with business objectives. His responsibilities will include developing and leading customer experience strategies, improving satisfaction and loyalty, and integrating customer insights into IQM’s overall platform journey.

"My favorite part of my job at IQM has always been the ability to interact with and understand the needs of my clients," said Khatri. "As Chief Customer Officer, I am very much looking forward to working more closely with our clients. My goal is to better understand their needs in order to seamlessly integrate them into our platform's overall journey. Ultimately, we want to ensure our clients are growing and that we are doing everything we can to help them achieve their goals."

Driving Revenue and Market Expansion

Dybwad, previously SVP, Head of Political at IQM, played a key role in expanding the company’s political advertising offering, contributing to record-breaking revenue in the sector. With his promotion to Chief Revenue Officer, he will focus on strengthening sales strategies, driving revenue growth, and building a high-performing sales team to expand IQM’s market leadership in multiple regulated industries, including politics and healthcare.

"IQM is a company with immense potential, not only in the political field where I began, but as a leading partner in other highly regulated verticals," said Dybwad. "I am looking forward to continuing to grow the political practice that I've put so much effort into, as well as expanding on other areas that we hold expertise in, like healthcare. I want to make sure IQM is a household name for programmatic advertisers and we are well on our way to accomplishing that."

Strategic Leadership to Propel IQM Forward

Both Khatri and Dybwad will report directly to Kris Qiu, Co-Founder and CEO of IQM. Khatri is based in the Greater Boston area, while Dybwad operates out of Washington, D.C.

"Both Darshan and Matthew bring immense know-how to each of their positions and will be incredible assets to our leadership team," said Qiu. "Darshan's unmatched knowledge of our product combined with his customer-first mindset and dedication to creating exceptional client experiences is exactly what IQM needs to strengthen our partner relationships and deliver even greater value than we already are. Similarly, Matthew is an expert in revenue growth and strategic sales leadership, making him the perfect fit for our ambitious plans at IQM. His ability to build high-performing teams and drive results will be instrumental in expanding our business."

IQM remains focused on enhancing its platform, strengthening customer relationships, and driving expansion across multiple regulated industries, reinforcing its position as a leader in data-driven programmatic advertising.