BirdseyePost has launched groundbreaking features in its autonomous marketing platform, enabling businesses across North America to execute targeted direct mail campaigns with unprecedented speed and precision.

At the heart of this innovation is Penny©, an AI-powered marketing agent that automates the entire direct mail process—from crafting campaigns to printing and delivery—with minimal human intervention.

Penny©: The Future of AI-Driven Direct Mail

Fully Autonomous Campaign Execution – Penny analyzes a business’s value proposition, customer base, and objectives to generate highly targeted campaigns.
AI-Powered Personalization – Leverages machine learning to recommend products based on consumer preferences, inventory availability, and purchasing behavior.
Seamless Cross-Channel Integration – Syncs direct mail with digital marketing platforms like Meta, Google, and TikTok.
Massive Scalability – Supports millions of mail pieces per month through an advanced tech-enabled printing network in the U.S. and Canada.

Matt Bogoroch, CEO of BirdseyePost:
"With Penny, we’ve built an AI-powered marketing agent that does in minutes what used to take weeks—crafting, printing, and deploying impactful direct mail and digital campaigns with zero complexity."

Breakthrough Features in BirdseyePost’s AI-Powered Platform

SnapCapture™ – Intelligent QR Code Tracking
 Embeds QR codes in mailers to track engagement, measure ROI, and sync data across marketing platforms.
 Captures real-time insights to bridge offline and online marketing, enhancing omnichannel strategy.

SmartMaps™ – Hyper-Personalized Store Locators
 Automatically generates custom store locator maps tailored to the recipient’s location.
 Helps retailers drive in-store traffic by pinpointing the closest store locations.

SmartMailers™ – Automated, Trigger-Based Direct Mail
 Seamlessly integrates with eCommerce and CRM platforms to send real-time, personalized mail based on customer behavior.
 Ensures the right offer reaches the right customer at the right time—without manual list-building.

Adam Bogoroch, COO of BirdseyePost:
"BirdseyePost has successfully bridged the gap between offline and online marketing, making large-scale omnichannel campaigns simple, efficient, and cost-effective."

With AI-driven automation, personalized engagement, and real-time tracking, BirdseyePost is reshaping direct mail marketing for businesses of all sizes.

Experience the power of AI-driven direct mail with BirdseyePost and Penny© today.