In an age where digital engagement is evolving rapidly, OPIC Technologies, Inc. is taking experiential content to an entirely new dimension literally. As a pioneer in spatial livestreaming, OPIC is revolutionizing how people experience nature, allowing audiences around the world to immerse themselves in live 3D safaris and wildlife expeditions through their VR headsets.

With a mission rooted in connection, OPIC’s innovation promises more than just remote observation it delivers deep presence and emotional resonance with nature. Whether it’s the thunder of wildebeest across the Serengeti or the calm stillness of a watering hole at dawn, OPIC is redefining digital ecotourism by replacing passive watching with active experiencing.

How OPIC’s Spatial Livestreaming Works

OPIC’s breakthrough lies in its use of stereoscopic livestreams and depth-based imaging, providing a sense of spatial immersion. The viewer doesn’t just watch the scene—they feel enveloped by it.

Technology Highlights

• Live 3D Streams: Dual-camera stereoscopic feeds recreate depth and perspective, making viewers feel physically present.

• VR Integration: Built for virtual reality headsets, the experience mimics being on-location in real time.

• Full Environmental Context: From shifting shadows to spatial audio, every aspect is engineered for realism and intimacy.

"Nature deserves to be experienced, not just watched,”
— Dr. Bob Douglas, CEO, OPIC Technologies

Reimagining the Wildlife Experience

Traditional nature documentaries—while visually rich—flatten the emotional impact of the environment. OPIC is challenging that limitation.

What Makes Spatial Livestreaming Transformative?

• Immersive Presence: Spatial depth pulls viewers into the landscape, creating a stronger connection with the animals and habitat.

• Emotional Engagement: Feeling "present" during a lion’s hunt or an elephant’s passage fosters empathy and awe.

• Accessibility for All: From a school classroom to a retirement home, anyone can now take part in global expeditions instantly.

“Spatial livestreaming opens a window into nature that surrounds you, engages you, and connects you,”
— Dr. Bob Douglas

Impacts Across Sectors: Ecotourism, Education, and Conservation

OPIC’s technology is not just a novel viewing method—it’s a powerful tool for impact.

Key Use Cases

• Ecotourism Reimagined:
  Virtual safaris can reach millions without the carbon footprint of travel. OPIC enables global travelers to witness the wild responsibly.

• Next-Gen Environmental Education:
  Schools can now conduct interactive field trips to the Amazon, Serengeti, or Himalayan foothills—without leaving the classroom.

• Global Conservation Messaging:
  Conservationists can livestream critical animal behaviors and habitat threats to raise awareness and funding in real-time.3

“By bringing the wild into people’s lives in a vivid and immediate way, we can foster appreciation and a stronger commitment to protection,”
— Douglas

Content That Captures the Senses—and the Soul

As content platforms compete for attention, OPIC is offering a compelling alternative to flat screens and clickbait. Its spatial livestreams are:

• Emotionally Rich: Evoking awe, urgency, and empathy.

• Environmentally Conscious: Encouraging low-impact virtual tourism.

• Technologically Sophisticated: Seamlessly integrated with modern VR ecosystems.

The combination of authentic storytelling, real-time immersion, and spatial fidelity opens the door for deeper human-nature connections—something especially vital in a time of ecological crisis.

With its spatial livestreaming innovation, OPIC Technologies is not just transforming how we view wildlife—it’s transforming why we watch it. By enabling immersive, interactive, and empathetic experiences, OPIC is helping a global audience reconnect with nature in a digital world.

As partnerships expand across travel, conservation, and broadcast sectors, spatial livestreaming is poised to become the next frontier in experiential content, reshaping ecotourism, environmental advocacy, and immersive storytelling in the process.

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The American Marketing Association (AMA) is back with Season 5 of its acclaimed podcast Marketing / And, hosted by AMA’s CEO Bennie F. Johnson. With each new season, the podcast digs deeper into the evolving landscape of marketing and this season’s theme centers around one powerful question: What is marketing’s superpower?

The answer, according to Johnson and his guests, is clear: Innovation.

From conversations about AI and human intelligence to risk-taking and sustainability, Marketing / And continues to be a go-to listening experience for marketers who want to lead with purpose, creativity, and forward-thinking strategies.

Themes of Season 5

This season of Marketing / And brings together visionary voices and industry leaders to explore the forces reshaping the marketing world.

1. Innovation at the Core

• Season 5 spotlights innovation as the engine of marketing success.

• From emerging technologies to radical shifts in branding, episodes unpack how marketers can stay ahead of the curve.

2. Human Intelligence Meets AI

• A key conversation this season is the convergence of AI and human creativity.

• Guests discuss how AI can support—not replace—strategic thinking, content development, and campaign execution.

3. Rethinking Risk Aversion

• Marketing innovation often stalls due to a culture of risk aversion.

• Episodes in Season 5 offer insight into embracing experimentation and learning from failure to unlock creative breakthroughs.

4. Ethical Leadership in a Rapidly Evolving World

• The podcast dives into ethics in marketing, covering responsible data use, inclusive messaging, and transparent brand behavior.

• Guests emphasize the marketer’s role in building public trust and guiding organizations through values-based decision-making.

5. Sustainable Marketing Practices

• In a time of increasing environmental consciousness, AMA highlights sustainability as a core marketing value.

• The season explores how brands can balance performance with purpose—and turn sustainability into a differentiator.

Host Perspective: Bennie F. Johnson’s Vision

“Marketing is not simply changing—it’s evolving,”
— Bennie F. Johnson, CEO, AMA

Johnson sees marketing as more than a function—it’s a discipline of transformation. As host, he brings energy and insight to each episode, inviting guests who offer both practical wisdom and bold ideas for the future of the industry.

“With the launch of each new episode, I am inspired by the knowledge and perspectives our guests bring to the marketing profession,” Johnson shares. “Through technology and better practices, marketing is expanding its impact in powerful ways.”

Not Just a Podcast: A Thought Leadership Platform

Marketing / And is more than a podcast series—it's part of AMA’s larger effort to advance the marketing profession through:

• Accessible learning via episodes available on all major podcast platforms.

• C-Suite level perspectives designed for practitioners, educators, and emerging leaders alike.

• Actionable takeaways that listeners can apply directly to their organizations.

By fostering dialogue on topics like AI ethics, brand evolution, and leadership responsibility, AMA is helping reshape the marketing conversation.

Season 5 of AMA’s Marketing / And podcast is a must-listen for marketing professionals navigating rapid transformation. With Bennie F. Johnson at the helm, the season focuses on innovation as the discipline’s defining superpower—and encourages marketers to think more boldly, lead more ethically, and create more sustainably.

Whether you're a CMO, a digital strategist, or a student of the craft, this season offers critical insights to inspire your next move in an ever-evolving industry.

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In a major step toward empowering local digital talent, TECH SOLUTIONS LIMITED has officially launched 9jawap, a mobile-first social networking platform tailored for Nigerian content creators, small businesses, and community leaders. Designed with accessibility and monetization at its core, the platform aims to redefine how grassroots creators earn from their digital presence in Nigeria.

1. Purpose-Built for Nigerian Users

• 9jawap is optimized for mobile, catering specifically to the content consumption habits of Nigerian users.

• It provides an inclusive environment for creators, entrepreneurs, and community influencers.

2. Key Platform Features

• Multi-format content support: blogs, reels, news feeds, and community pages.

• Integrated job boards and promotional tools for small businesses.

• Mobile-first design ensures broad accessibility across devices.

3. Monetization for Local Creators

• A monetization-first approach that supports tipping and premium content offerings.

• Launch of the Leader Basic 9ja program rewarding consistent creators with up to ₦6,900 monthly.

• Promotional tools for boosting content, events, and personal brand visibility.

4. Initial Platform Adoption & Growth

• Over 50,000 web visits recorded since soft launch.

• Rapid growth in creator onboarding across Nigeria.

• Increasing engagement indicates rising demand for localized, monetizable digital spaces.

5. Company Vision & Future Development

• TECH SOLUTIONS LIMITED is focused on building tools that reflect the economic needs of underrepresented digital communities.

• The roadmap includes additional features to further support small business owners and enhance content visibility.

• Available at 9jawap.com, with future rollouts planned to enrich user experience and expand creator monetization opportunities.

9jawap is more than a social media platform — it’s a movement toward digital empowerment for Nigerian creators and entrepreneurs. By prioritizing monetization, accessibility, and cultural relevance, TECH SOLUTIONS LIMITED positions 9jawap as a critical step in building a sustainable local digital economy.

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Unity, a global leader in game development platforms, has partnered with Optable, an innovative identity management and data collaboration provider, to launch the new Audience Hub. This tool is designed to help brand marketers securely and precisely engage with gaming audiences, leveraging powerful privacy-first features and omni-channel activation capabilities.

Highlights of the Unity-Optable Collaboration

1. Launch of Audience Hub

• Unity introduces Audience Hub as a privacy-first solution for brand marketers.

• Enables the creation of custom gamer audiences using first-party data.

2. Optable’s Role and Technology Integration

• Optable powers the Audience Hub with its advanced identity and data collaboration platform.

• Facilitates a seamless and secure environment for audience mesh creation and data integration.

• Built to ensure privacy compliance while enhancing data utility.

3. Omnichannel Activation and Precision Targeting

• Audience Hub supports omni-channel marketing, enabling precise audience activation across platforms.

• Allows marketers to reach high-intent gamers across devices and screens.

4. Leveraging Experian’s Audience Data

• Unity integrated Experian's turnkey audience data through Optable.

• Offers rich demographic insights and advanced targeting options.

• Ensures that advertisers reach highly engaged and relevant gamer segments.

5. Leadership Commentary and Strategic Vision

• Yves Poire (CEO, Optable): Emphasizes the fusion of Unity’s reach with Optable’s platform to drive richer engagement.

• Alex Blum (COO, Unity): Highlights the aim to scale Unity’s 3 billion gamers into a connected advertising ecosystem.

• Crystal Jacques (VP, Experian): Stresses on ROI-focused targeting through the collaboration.

The partnership between Unity and Optable marks a significant evolution in the digital advertising and gaming industries. By launching the Audience Hub, Unity empowers advertisers to leverage vast player insights securely, while Optable ensures compliance and interoperability across data ecosystems. This collaboration not only unlocks new monetization opportunities but also sets a benchmark for privacy-first marketing solutions in gaming.

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Zixi, a global leader in IP video delivery, has partnered with Uplynk, a trusted streaming platform for major media brands, to redefine the broadcast and content distribution landscape. This strategic alliance is designed to accelerate the industry’s shift from satellite and fiber to IP, offering a flexible, high-quality, and scalable solution for streaming operations.

Components of the Zixi-Uplynk Partnership

1. Unified End-to-End Streaming Infrastructure

• Combines Zixi’s IP-based content delivery network with Uplynk’s managed video orchestration platform.

• Enables seamless, high-quality streaming for broadcasters and distributors.

• Designed to support both niche and global broadcast events.

2. Uplynk’s StreamOps: Managed Streaming Expertise

• Offers 24/7 managed services for live events and complex workflows.

• StreamOps ensures reliable execution, even for teams with limited technical resources.

• Supports seamless operation at scale for global media organizations.

3. Zixi’s Advanced IP Delivery Technology

• Supports 14+ industry protocols including SRT, RIST, and the proprietary Zixi Protocol.

• Integrates with SCTE-35 standards for compatibility with both legacy and modern systems.

• ZEN Master provides centralized cloud-based monitoring and control of video transport.

4. Embedded Integration for Simplified Workflows

• Uplynk’s platform is now integrated into Zixi’s ZEN Master interface.

• Offers a single control plane to manage contribution, transformation, and delivery.

• Reduces operational complexity and supports seamless IP migration.

5. Executive Insights on the Collaboration

• Marc Aldrich (CEO, Zixi): Highlights the flexibility and confidence this solution offers for transitioning to IP workflows.

• Eric Black (CEO/CTO, Uplynk): Emphasizes the strength of combining Zixi's transport reliability with Uplynk’s streaming expertise for end-to-end value.

The collaboration between Zixi and Uplynk signals a transformative step in modern broadcast infrastructure. By delivering an integrated, software-defined solution for IP-based video transport and streaming management, the partnership enables media companies to confidently scale operations, migrate from legacy systems, and meet growing viewer expectations with resilience and agility.

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Axonify, the frontline enablement platform trusted by global brands such as Walmart, Kroger, Lowe’s, and Marriott, has announced a major leadership transition. Melissa Burghardt has been appointed as the new Chief Executive Officer, bringing a wealth of experience at the intersection of technology and frontline business innovation.

Highlights of the Leadership Announcement

1. Melissa Burghardt’s Appointment as CEO

• Melissa Burghardt officially named Chief Executive Officer of Axonify.

• Brings extensive leadership experience in digital innovation, SaaS growth, and frontline transformation.

• Previously contributed to the success of companies like Sweetgreen, Yahoo, and YP.

2. A Proven Track Record of Driving Growth

• Scaled a $1B SaaS business aimed at small enterprises.

• Built high-performing digital advertising platforms.

• Evolved the operating model of a leading fast-casual restaurant brand.

3. Strategic Vision for Axonify’s Future

• Aims to drive innovation through Axonify’s personalized learning core.

• Focuses on maximizing frontline performance to deliver lasting customer value.

• Sees AI as a major opportunity for unlocking scalable frontline success.

4. Board Confidence and Endorsement

• Hollie Haynes, Founder and Managing Partner at Luminate Capital Partners, praises Melissa’s ability to lead Axonify through its next growth phase.

• Emphasizes alignment between Melissa’s expertise and Axonify’s mission to empower frontline teams.

5. Honoring Outgoing CEO and Co-Founder Carol Leaman

• Carol Leaman steps down after over a decade of transformational leadership.

• Played a key role in defining the frontline enablement category.

• Will continue supporting Axonify as a Board member.

6. Axonify at a Glance

• Serves over 4 million users in 160+ countries.

• Offers personalized microlearning, analytics, and frontline operations tools.

• Delivers measurable results in employee engagement, retention, and performance.

Axonify’s appointment of Melissa Burghardt as CEO signals a bold and strategic next chapter for the company. With a strong foundation laid by Carol Leaman and a future-focused vision backed by Melissa’s deep industry experience, Axonify is well-positioned to continue transforming how frontline organizations train, engage, and empower their teams in a rapidly evolving digital landscape.

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5WPR, a leading integrated PR and marketing agency, has announced the launch of its Aging Solutions Group, a specialized communications practice focused on supporting businesses and brands addressing the unique and expanding needs of aging adults. This initiative reinforces 5WPR’s ongoing commitment to offering targeted expertise in key lifestyle and wellness sectors.

Highlights of the Aging Solutions Group Launch

1. Strategic Focus on the Aging Sector

• The new group serves brands in aging-in-place innovation, caregiving, healthcare, wellness, and age-inclusive beauty.

• Recognizes the growing need for specialized communication as the U.S. 65+ population is projected to reach 82 million by 2050 (PRB).

• Helps brands meet evolving demands of aging adults and their families with empathy and purpose.

2. Tailored Communications Across the Care Continuum

• Supports companies across caregiving, long-term wellness, healthcare, and lifestyle sectors.

• Offers bespoke communications strategies that drive education, spark engagement, and build long-term trust.

• Emphasizes age-inclusive messaging and purpose-driven storytelling.

3. Full-Spectrum PR and Marketing Capabilities

• Leverages 5WPR’s strength in PR, digital marketing, influencer campaigns, and wellness communications.

• Targets diverse audiences including seniors, family caregivers, healthcare professionals, and franchise partners.

• Drives measurable impact with integrated campaigns and strategic media relations.

4. Leadership Perspective on Market Opportunity

• Matthew Caiola, CEO of 5WPR: Highlights how aging-focused brands can lead with purpose and empathy in a changing demographic landscape.

• Notes the role of innovation, lifestyle solutions, and communications in shaping public perception and adoption.

5. Commitment to Client-Centric Growth

• Reflects 5WPR’s philosophy of evolving with client needs through category-specific specialization.

• Reinforces the agency’s goal of delivering not just visibility, but ROI-driven results for clients in the aging space.

• Positions 5WPR as a go-to partner for brands that want to make a meaningful impact in the lives of aging individuals.

The launch of 5WPR’s Aging Solutions Group underscores a timely and strategic expansion into one of the fastest-growing market sectors. As conversations around aging evolve, the need for thoughtful, inclusive, and impactful communication becomes critical. 5WPR stands ready to guide brands at the forefront of aging innovation through expertly crafted strategies that inform, engage, and inspire across generations.

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MediaCo, a leading multicultural and multiplatform media powerhouse, announced strong second quarter-to-date audience growth across its television and radio platforms. The gains highlight MediaCo’s commitment to delivering culturally resonant content that connects meaningfully with Hispanic and Black communities nationwide.

Highlights: MediaCo’s Q2 Audience Growth

1. National Broadcast Television Performance

• EstrellaTV Network’s weekday primetime (7p–11p) audience grew +35% among Persons 18–49 compared to the same period last year.

• Growth driven by flagship programs:

  • Tengo Talento, Mucho Talento Nueva Era (+19%)

  • Alarma TV (+54%)

  • Noticiero Cierre de Edición (+48%)

  • 24 Horas Late (+122%)

• On May 14, EstrellaTV aired its most-watched P18–49 broadcast of the season during the Liga MX semifinal match between Tigres UANL and Toluca (+157% vs. average).

2. Local Television Station Growth

• EstrellaTV Local’s April-May book averages show year-over-year growth in key markets:

  • KRCA / Los Angeles: +96% (P18–49)

  • KZJL / Houston: +143% (P18–49)

  • QFAA / Dallas: +49% (P18–49)

  • WGEN / Miami: +198% (P25–54)

3. Radio Division Growth Outpaces Market

• MediaCo radio’s audience grew +24% with Adults 25–54 during the first four months of 2025—exceeding the market average of 18%.

• Notable regional station growth:

  • KBUE / Los Angeles: +56%

  • KRQB / Riverside–San Bernardino: +46%

  • Dallas (KNOR, KBOC, KZZA): +38% combined

  • Houston (KTJM, KQQK): +19%

  • New York (WBLS & WQHT): +14% combined

Executive Perspective

“This level of growth speaks to the power of culturally relevant content and the strength of our multi-platform approach,” said Brian Fisher, Senior Vice President of Video Sales at MediaCo. “We’re proud to deliver meaningful engagement for our audiences and strong performance for our partners—across every screen and in every market.”

MediaCo’s impressive Q2 growth across television and radio confirms its strategic leadership in multicultural media. By delivering compelling, inclusive content tailored to Hispanic and Black communities, MediaCo is not only expanding its reach but also deepening audience engagement and delivering tangible ROI for advertisers across every platform.

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