Juice Media, a leading omnichannel advertising and media platform, has announced a strategic partnership with Underdog, one of the fastest-growing sports gaming and media companies in the U.S.. This collaboration aims to accelerate Underdog’s brand growth and customer acquisition through data-driven, high-performance media campaigns.

With Underdog’s rapid expansion in sports gaming, this partnership will optimize audience targeting, enhance engagement, and maximize return on investment (ROI) in media strategy.

Underdog’s Rising Influence in Sports Gaming

Underdog has quickly become a category leader, boasting:

• The fourth most downloaded app among sports betting and fantasy sports platforms.
• A diverse offering that includes fantasy sports, licensed sports betting, and a growing sports media network.
• A strong focus on engagement-driven experiences, with insights from top analysts and former athletes.

How Juice Media Will Accelerate Underdog’s Growth

By leveraging Juice Media’s expertise in data-driven audience targeting and performance optimization, the partnership aims to:

• Expand Underdog’s Reach – Identify and engage new audiences through precision-targeted campaigns.
• Enhance Media Strategy – Utilize real-time data analytics to optimize advertising spend and maximize customer acquisition.
• Boost Engagement & Conversion Rates – Improve brand visibility and increase conversion rates through hyper-targeted marketing.

Leaders on the Strategic Partnership

According to Mark Zamuner, President of Juice Media,

"Reaching the right audience at the right time is what turns strong brands into category leaders. Underdog has built an incredible brand, and this partnership will fuel their momentum with high-performance media investments that drive measurable growth."

Similarly, Liz Marro, Chief Marketing Officer at Underdog, emphasized,

"Expanding our reach and engaging new audiences is critical to our success. Juice Media’s strategic approach will help us amplify our brand and introduce more sports fans to Underdog."

With this partnership, Underdog is poised for accelerated growth, leveraging Juice Media’s advanced data capabilities to enhance brand engagement, optimize media performance, and solidify its position as a top player in sports gaming.