RainFocus™, a leader in next-generation event marketing platforms, has been awarded Adobe’s 2025 Digital Experience B2B Technology Partner of the Year. This prestigious recognition highlights RainFocus’ seamless integrations with Adobe Experience Platform, empowering businesses with unified customer insights and personalized attendee experiences.

Why RainFocus Won the Award

The Adobe Digital Experience Partner Awards celebrate companies that have significantly contributed to Adobe’s business growth and customer success. RainFocus stood out due to its innovative data integration solutions, including:

• Source Connector: Maps RainFocus behavioral data into Adobe Experience Platform, enabling a holistic view of customers and attendees for informed marketing and sales decisions.
• Destination Connector: Activates customer profiles in Adobe Real-Time CDP, fueling personalized attendee journeys and streamlining event-driven acquisition strategies.

These integrations enhance marketing and sales enablement, allowing businesses to leverage event engagement data for pipeline growth and improved win rates.

RainFocus’ Role in Adobe Summit 2025

RainFocus is not only an Adobe Technology Partner but also Adobe Summit’s event marketing platform provider for in-person and virtual attendees across 200+ sessions.

According to JR Sherman, CEO of RainFocus, this partnership showcases the evolution of event marketing from isolated campaigns to seamless customer journeys, where real-time event engagement data drives sales acceleration.

Rishabh Dayal, Head of Solutions Consulting at Adobe, emphasized the importance of first-party data and praised RainFocus for providing valuable insights through event marketing to fuel personalization, increase pipeline contribution, and accelerate deal cycles.

Exclusive Adobe Summit Events Featuring RainFocus

RainFocus invites attendees to join:

• March 18, 4:00 p.m. – Exclusive networking event at Yardbird in Venetian Restaurant Row, co-hosted with Adobe.
• March 20, 2025: Session "Revolutionizing B2B Buying Journeys With Meeting and Event Data" with industry experts from RainFocus and Red Hat.
• Behind-the-Scenes Tech Tours: Get a first-hand look at how RainFocus powers Adobe Summit—invite-only access.

By integrating event engagement data with Adobe Experience Platform, RainFocus transforms event marketing into a strategic sales enabler. This award reinforces its impact on customer journeys, revenue growth, and sales enablement.