Capital Numbers, a leading provider of digital transformation services, has officially partnered with Salesforce as a Consulting Partner. This collaboration reinforces Capital Numbers’ commitment to empowering businesses with customized Salesforce solutions, enabling them to drive customer success, operational efficiency, and business growth.

A Prestigious Partnership: Salesforce Consulting Partner Status

Capital Numbers has successfully completed Salesforce’s rigorous evaluation process, which assesses partners based on:

Revenue Influence & Growth – Contribution to Annual Contract Value (ACV)
Expertise – Certifications, specialized consultants, and solution accelerators
Customer Success – High CSAT scores and project delivery excellence

By excelling in these key areas, Capital Numbers has earned its official Salesforce Consulting Partner distinction.

Delivering Cutting-Edge Salesforce Solutions

As a Salesforce Consulting Partner, Capital Numbers will provide:

Salesforce Development & Integration – Tailored CRM solutions for seamless business processes
Custom Implementation – Optimizing Salesforce for various industries
AI-First Approach – Leveraging Agentforce and AI-powered CRM tools for smarter automation

"We are thrilled to become an official Salesforce Consulting Partner," said Mukul Gupta, CEO of Capital Numbers. "This achievement reflects our commitment to delivering top-tier Salesforce solutions that drive real business impact."

Looking Ahead: Strengthening the Salesforce Relationship

Capital Numbers aims to advance toward Summit Partner status, further enhancing its expertise and contributions.
The company is focusing on AI-driven CRM innovations, helping businesses optimize customer engagement and operational efficiency.

With Salesforce’s powerful platform and Capital Numbers' deep software expertise, businesses can expect intelligent, scalable, and future-ready solutions.

Knowband, a leading provider of plugins and add-ons for PrestaShop, OpenCart, WooCommerce, and Magento, has launched its Mobile App Builder—a code-free solution designed to help online stores rapidly transition to mobile commerce.

With mobile shopping now accounting for over 70% of online store traffic, businesses must prioritize mobile-friendly experiences or risk losing customers. Knowband’s solution eliminates technical barriers and provides a fully customizable mobile app without requiring coding expertise.

The Mobile Commerce Revolution

Mobile Shopping Growth

• Mobile shopping has surged by 200% in recent years.
• 79% of smartphone users have made an online purchase in the last six months.
• 40% of all e-commerce transactions now happen on mobile.

"Mobile is no longer the future of shopping—it’s the present," says industry expert Sarah Johnson. "E-commerce businesses that fail to adapt risk losing customers to mobile-first competitors."

Knowband’s Mobile App Builder: Key Benefits

No Coding Required – Launch a fully functional iOS and Android app without technical skills.
Seamless Store Integration – Compatible with PrestaShop, OpenCart, WooCommerce, and Magento 2.
Personalization & Branding – Customizable tab bar, drag-and-drop layouts, and dynamic product catalogues.
Multi-Language & Multi-Currency Support – Ideal for global businesses.
Push Notifications & Marketing Tools – Boost engagement with real-time alerts and promotions.

"With mobile commerce booming, businesses need to provide a smooth shopping experience across all devices," said Mr. Kumar, Co-Founder of Knowband.

Real-World Success: Eddie Sale's Mobile-First Transformation

Amanda White, owner of Eddie Sale, faced a common retail challenge—customers browsed products in-store but purchased elsewhere online.

The Problem:

• Website was not optimized for mobile.
• Customers compared prices on mobile while shopping in-store.

The Solution & Results:
Integrated Knowband’s OpenCart Mobile App Builder.
30% increase in mobile sales within three months.
Sent personalized notifications for promotions and discounts.

"The results were amazing. Customers started coming back more often, and we could send them special offers directly through the app," Amanda shared.

Why Mobile Apps Are a Game-Changer for E-Commerce

Knowband’s Internal Data Shows:

• Businesses see an average 26% increase in repeat purchases after launching a mobile app.
• Mobile app users spend 201.8 minutes per month shopping, compared to 10.9 minutes for website users—an 18x increase in engagement.

"A mobile app isn’t just a convenience—it’s a competitive advantage," adds Mr. Kumar.

A Future-Proof Solution for Online Sellers

As mobile shopping trends accelerate, businesses without mobile apps risk falling behind. Knowband’s Magento 2 Mobile App Builder and other platform integrations provide:

Scalability for small and large businesses
Fast implementation with no tech skills required
Higher conversions and customer retention

Ready to grow your e-commerce business with a mobile app? Knowband’s Mobile App Builder makes it simple and cost-effective.

A new report, The Integration Effect, reveals that brand media delivers an additional 201% return on investment (ROI) in the long term, making a strong case for charities to integrate brand and direct response communications.

Published by The Good Agency, JAA, and MetaMetrics, the study analyzed five years of income data from 58 charities and surveyed 76 charity marketers to uncover the impact of aligning brand and fundraising efforts.

Findings: The Power of Brand Media in Charity Marketing

ROI Comparison:

• Brand media: 206% short-term ROI + 201% additional long-term ROI.
• Direct response media: 220% short-term ROI but lacks sustained long-term impact.
• Integrated approach: Combining brand and response media led to £32m additional income for the charities studied.

"Brand media has a long-term multiplier effect—roughly double the ROI seen in traditional econometric studies," the report states.

Integration Challenges & Opportunities

Despite the proven benefits, many charity marketers struggle with integration:

46% of marketers lack confidence in how advertising works.
60% report difficulties in aligning brand and fundraising efforts.
97% believe brand and fundraising communications should work together.

"The findings are hugely exciting for the sector," says Nilesha Chauvet, Managing Director at The Good Agency. "They give charities the evidence needed to blend brand and fundraising strategies to unlock greater ROI."

A New Model: Consideration Advertising

The report urges charities to adopt a consideration advertising model, ensuring that brand messaging is not an afterthought but a core part of the fundraising strategy.

What is Consideration Advertising?

• Aligns brand-building and response-driven campaigns.
• Focuses on keeping charities top-of-mind for sustained donor engagement.
• Encourages collaboration between marketing and fundraising teams.

"By working together to maximise consideration, charities can drive more effective and long-lasting engagement," the report concludes.

Integration is Key for Sustainable Growth

Takeaway for Charities:
Invest in both brand media and direct response.
Align fundraising and marketing teams to maximize long-term impact.
Prioritize brand awareness to enhance overall donor engagement and income.

As digital fundraising evolves, charities that successfully integrate their messaging will be best positioned for sustained growth and higher returns.

Bangalore-based agency earns global recognition for its value-driven, strategy-first approach.

Forbes has named Eflot as one of the top digital marketing agencies of 2025, applauding its innovative fusion of business strategy and AI-driven execution. Unlike trend-chasing agencies, Eflot’s strategy-first model ensures that every marketing initiative aligns with long-term business objectives, delivering sustainable brand growth for global clients.

Eflot’s Business-Centric Approach to Modern Marketing

Strategy Before Tools – Prioritizing business alignment over fleeting digital trends.
AI as an Enabler – Leveraging AI and automation while keeping strategic decision-making human-led.
Measurable Impact – Focusing on revenue growth, market expansion, and brand sustainability.

"Marketing isn’t about chasing viral moments; it’s about creating systems that deliver long-term value," says Ashok Veda, Founder & CEO of Eflot.

Why Eflot Stands Out

Forbes' recognition highlights Eflot’s ability to merge creativity, analytics, and strategic execution. Key differentiators include:

Strategy-First Framework – Data-driven insights inform every campaign.
Outcome-Driven Execution – Marketing efforts are designed for measurable business impact.
Human-Led Data Utilization – AI refines, but does not replace, human expertise.
End-to-End Growth Support – From digital presence to customer acquisition.
Global Accreditation – ISO-certified for quality and security.

Leadership Behind Eflot’s Success

Ashok Veda, Founder & CEO, is a serial entrepreneur and PhD scholar with 20+ years of experience in business, AI, and marketing strategy. His education at NIT Warangal, IIM Ahmedabad, and the University of Amsterdam equips him with a rare blend of academic insight and real-world execution.

The Future of Marketing is Value-Driven

As digital marketing grows more competitive, Eflot champions purpose-driven growth, helping brands build sustainable, scalable success.

"The future belongs to businesses that see marketing as a growth engine, not a cost center," says Veda. "We ensure every dollar spent creates compounding value."

McClung PR is expanding its leadership team with two strategic appointments. Kathleen McClung joins the firm as Vice President, Public Relations & Corporate Communications, bringing 15 years of PR experience from Ameriprise Financial, while Kate Raddatz has been promoted to Vice President, Media Relations after nearly three years at the firm.

Kathleen McClung: Elevating Corporate Communications

A seasoned public relations leader, Kathleen McClung has spearheaded corporate communications, media relations, and brand positioning at a Fortune 500 company. At McClung PR, she will leverage her expertise to support corporate, advocacy, and nonprofit clients with strategic communications, crisis management, and executive positioning.

"Kathleen’s addition is a major win for our clients and our firm," said Brian McClung, Founder & CEO of McClung PR. "Her ability to navigate reputational challenges, craft impactful messaging, and drive strategic initiatives will be invaluable as we help clients strengthen their brands and seize new growth opportunities."

Kate Raddatz: Advancing Media Relations Excellence

An Emmy-winning former journalist from WCCO-TV, Kate Raddatz has played a key role in McClung PR’s media relations and crisis communications efforts. Her promotion recognizes her expertise in crafting compelling stories and building strong media relationships.

"Kate’s storytelling skills and media connections have been instrumental in delivering results for our clients," said Brian McClung. "Her leadership in media strategy and event hosting continues to make a significant impact."

McClung PR: A Premier Strategic Communications Firm

With these leadership advancements, McClung PR reinforces its position as a top-tier public relations and strategic communications firm. The company offers expertise in:

Public Relations & Media Relations – Securing top-tier media coverage across industries.
Social Media & Influencer Outreach – Driving engagement through strategic partnerships.
Crisis Communications – Trusted support for reputation management.
Media & Public Speaking Training – Tailored coaching for impactful storytelling.
Video Content Creation – Compelling narratives that captivate audiences.

Walk West, the premier integrated marketing and branding agency in the Southeast U.S., has announced a strategic partnership with Aplyca, a Colombia-based award-winning digital innovation company with operations in Spain and the U.S. This collaboration enhances Walk West’s ability to deliver enterprise-level content management, e-commerce, and cloud solutions, empowering Chief Marketing Officers (CMOs) and Chief Technology Officers (CTOs) at major brands.

Bridging Strategy and Technology

The Walk West–Aplyca partnership addresses a crucial gap in the market: the seamless integration of creative storytelling and enterprise-grade technical execution.

"Organizations often struggle to align their creative vision with scalable technical implementation," said Greg Boone, CEO at Walk West. "By combining Walk West’s human-centered marketing with Aplyca’s AI-powered, enterprise development capabilities, we’re providing an end-to-end solution that delivers measurable business impact.”

Benefits of the Partnership

End-to-End Digital Solutions – Merging Walk West’s brand strategy and digital marketing expertise with Aplyca’s deep technical execution.
Enterprise-Grade Content Management – Deploying advanced CMS platforms like Adobe Experience Manager, Ibexa, and Contentful.
E-commerce Integration – Delivering Adobe Commerce, Shopify, and Commerce Layer solutions tailored for enterprise growth.
Cloud-Native Architecture – Leveraging AWS, Google Cloud, and Azure for scalable digital operations.
AI-Driven Innovation – Implementing semantic search, conversational AI, and personalization for enhanced digital experiences.
Nearshore Development Model – Offering real-time collaboration with highly skilled Latin American talent to enhance efficiency without compromising quality.

"This partnership redefines the nearshore model beyond cost savings," said Felipe Jaramillo, CEO of Aplyca. "Together, Walk West and Aplyca create a dynamic ecosystem where world-class creative vision meets cutting-edge technical execution, delivering scalable, business-focused solutions."

Powering the Future of Digital Experience

With a track record of delivering results for top brands like Lenovo, RDU Airport, Terpel, and Juan Valdez Café, Walk West and Aplyca are well-positioned to help global enterprises navigate an increasingly digital-first marketplace.

The partnership is effective immediately, with joint client engagements already in progress.

Oktopost, a leading B2B social media management, employee advocacy, and social listening platform, has announced its latest integration with Microsoft Power BI, a powerful business intelligence and data visualization tool. This integration empowers B2B marketers to break down data silos, seamlessly incorporate social media insights into their broader analytics ecosystem, and demonstrate the impact of social efforts on key business metrics.

Bridging the Gap Between Social Media and Business Growth

A recent study found that 93% of CMOs struggle to position marketing as a growth driver due to challenges in linking social media engagement to business outcomes. Many marketing tools cater to B2C brands, leaving B2B marketers without the specialized solutions needed for accurate measurement and reporting.

With the Oktopost-Power BI integration, marketers can now:

Automate Data Consolidation – Eliminate manual reporting by integrating social media performance data with website analytics, CRM insights, and sales metrics.
Visualize Social Impact – Create customizable dashboards that illustrate how social media drives lead generation, revenue, and customer engagement.
Prove Marketing ROI – Present clear, data-driven insights to stakeholders, ensuring social strategies are aligned with business objectives.
Make Informed Decisions – Enable leadership teams to act on real-time, holistic insights, reinforcing the value of social media in overall marketing strategy.

"B2B marketers often lack the tools to effectively communicate social media’s impact to leadership,” said Liad Guez, VP Product at Oktopost. "Our Power BI integration equips them with the ability to easily visualize and demonstrate social KPIs—helping marketing teams make data-driven decisions at every level.”

Advancing Data-Driven B2B Marketing

This integration reflects a broader industry shift towards data-driven marketing analytics. By combining Oktopost’s rich social data with Power BI’s enterprise analytics, marketers can directly link social engagement to lead generation, pipeline velocity, and customer retention.

Oktopost’s Power BI integration builds on its recent innovations, including AI-powered social tools and Advocacy Gamification Engine, further reinforcing its commitment to helping B2B organizations drive measurable business outcomes.

Create and Collab, a leading web design company, is excited to announce the launch of its SEO (Search Engine Optimization) services, designed to help small businesses increase website traffic, enhance their online presence, and rank on Google’s first page.

Founded by Abigail in 2019, Create and Collab was born out of her passion for helping small businesses build an online presence they’re proud of. After designing over 50 websites, Abigail discovered the power of SEO in driving measurable business growth.

"After seeing how increased website traffic helped a client scale their business, I was hooked," said Abigail. "SEO is an ever-evolving challenge, and my passion lies in helping businesses thrive online."

A Collaborative Approach to Website Success

To offer a comprehensive digital experience, Create and Collab has partnered with:

Glow Up Web Design – Specializing in custom website design, branding, and on-page SEO for seamless, high-converting websites.
GR Digital Marketing – Providing pay-per-click (PPC) advertising and advanced SEO strategies to maximize online reach.

This strategic collaboration ensures small businesses receive end-to-end support, from a beautifully designed website to a data-driven marketing strategy that drives leads and sales.

Beyond SEO: Supporting Small Businesses with Expert Resources

In addition to SEO and web design, Create and Collab equips entrepreneurs with hand-picked resources to simplify business operations. Abigail has compiled a list of books, tech tools, office supplies, and subscriptions that enhance productivity and business growth.

"Owning a business is like a rollercoaster—exciting and a little scary," says Abigail. "My goal is to provide small business owners with the tools and strategies they need to succeed."