Webflow, a leading visual development platform, has announced the appointment of Sue Bostrom as an independent member of its Board of Directors. This strategic move comes at a critical juncture as Webflow deepens its enterprise capabilities and accelerates the integration of AI-powered features into its platform.

Bostrom brings a wealth of experience in scaling software companies, steering IPOs, and delivering operational excellence—credentials that align perfectly with Webflow’s ambitions to become a category-defining platform for web development at scale.

Sue Bostrom: A Proven Leader in Enterprise Software

Credentials and Experience

• Former EVP and Chief Marketing Officer at Cisco, where she led brand strategy and global marketing.

• Creator of Cisco’s renowned “Welcome to the Human Network” campaign.

• Founder of Cisco's Internet Business Solutions Group, advising Fortune 500 companies on digital transformation.

• Current board member of:

  • ServiceNow

  • GitLab

  • Samsara

• Past board roles at:

  • Anaplan

  • Cadence Design Systems

  • Marketo

  • Varian Medical Systems

• Recognized by The Wall Street Journal on its inaugural Top Corporate Board Directors list.

Strategic Value to Webflow’s Next Chapter

Bostrom’s appointment reflects Webflow’s broader strategy of governance maturity, enterprise expansion, and product leadership. Her expertise will be pivotal as the company:

• Expands its AI-powered features to make web development more scalable and intelligent.

• Evolves its enterprise platform to meet the complex needs of large organizations.

• Prepares for future growth stages, possibly including IPO-readiness.

CEO Endorsement

“Sue’s leadership has shaped some of the most successful SaaS companies of our time... Her presence on our board signals the kind of company we’re building: forward-looking, product-led, and built to last.”
— Linda Tong, CEO of Webflow

Bostrom’s Perspective on Joining Webflow

Bostrom expressed strong alignment with Webflow’s mission and momentum:

“Webflow is one of those rare companies where product vision and market timing are aligned. There’s trust in the leadership, momentum in the platform, and a real chance to lead as AI reshapes the way digital experiences are built.”

— Sue Bostrom

Governance and Role in Board Structure

• Bostrom will serve as Chair of the Compensation Committee, a role that underscores her operational rigor and strategic acumen.

• Her addition strengthens Webflow’s board governance, which is a critical factor in the company's evolution from a high-growth startup to a mature, scalable enterprise player.

Sue Bostrom’s appointment is more than a high-profile addition to Webflow’s board—it’s a signal of intent. As the company continues to transform how enterprises design and deliver digital experiences, her guidance will help ensure that Webflow stays ahead of the curve in AI innovation, enterprise scalability, and strategic governance.

With Bostrom’s leadership, Webflow is better positioned to achieve its vision of democratizing the web and delivering intelligent, scalable solutions for the modern digital economy.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Gray Media, WVUE Fox 8, and the New Orleans Saints have announced a five-year extension to their broadcast partnership, solidifying their collaboration through the 2029 NFL season. The renewed deal reinforces a longstanding relationship that continues to deliver exclusive, local coverage of Saints football to fans across the Gulf Coast.

The extension kicks off in August 2025 with live broadcasts of all three Saints preseason games, airing on Gray’s 15-station Saints Preseason Network, including WVUE Fox 8 in New Orleans. Each game will also be rebroadcast on Gray’s Gulf Coast Sports and Entertainment Network (GCSEN) the following day.

2025 Saints Preseason Schedule

• August 10: at Los Angeles Chargers – 3:05 PM CT

• August 17: vs Jacksonville Jaguars – 12:00 PM CT

• August 23: vs Denver Broncos – 12:00 PM CT

New Programming for Saints Fans on Fox 8 and GCSEN

As part of the renewed agreement, WVUE and the Saints will co-produce an expanded slate of exclusive Saints programming, giving fans deeper access and behind-the-scenes content throughout the year. New and returning content includes:

New on GCSEN:

• The Draft Show LIVE

• Daily Training Camp Show – Live from Saints camp

• Extended Pre-Game Show – Live broadcasts throughout the season

• Post-Game Locker Room Show

• Saints All Access & Saints Insider Podcasts

Weekly Programming on WVUE Fox 8 and GCSEN:

• Live Tailgate – Before every Saints game

• Final Play – Sundays at 10:35 PM CT

• Black & Gold Review – Mondays at 10:35 PM CT

• Game Plan – Wednesdays at 10:35 PM CT

• Overtime Podcast – Mondays, Wednesdays, and Fridays

Exclusive NFL Documentary: “Waiting on Moore”

As part of the expanded content lineup, Gray Media will debut “Waiting on Moore”, a behind-the-scenes NFL Films-style documentary chronicling the arrival of new Saints Head Coach Kellen Moore. This special will air on GCSEN on June 8th and 9th at 7:00 PM CT.

Leadership Commentary

“We’re thrilled to extend our important partnership with the New Orleans Saints and continue providing fans with unmatched, exclusive coverage,”
— Sandy Breland, COO, Gray Media

“Gray Media and FOX 8 have been exceptional partners... We’re thrilled to expand this relationship and elevate the way Saints fans experience our team.”
— Dennis Lauscha, President, New Orleans Saints

The extended broadcast agreement between Gray Media, WVUE Fox 8, and the New Orleans Saints reflects a shared commitment to delivering premium, hyperlocal NFL coverage. With expanded programming, a growing regional network, and deeper fan engagement opportunities, Saints football coverage is poised to reach new heights heading into the 2025 season and beyond.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Twilio has released its sixth annual State of Customer Engagement Report, highlighting the evolution of AI-powered customer experiences across industries. Based on insights from over 7,600 consumers and 600+ business leaders across 18 countries, the report reveals a critical truth: AI is generating measurable ROI—but without trust, context, and relevance, its full value remains untapped.

In today’s financially cautious environment, where brands are under pressure to maximize every customer interaction, companies must align technology, transparency, and empathy to build lasting engagement.

1. AI Delivers Revenue—but Not Consumer Confidence

Adoption Is Strong, Returns Are Promising

• 96% of companies report AI is improving customer-facing functions like marketing, support, and personalization.

• 75% of brands see increased customer spend from personalization powered by AI.

But Customers Remain Skeptical

• Only 45% of consumers feel understood by brands—a slight dip from 46% in 2024.

• 61% of customers don’t believe brands use their data in their best interest.

• 55% are fatigued by the constant messaging around AI.

Takeaway: Revenue growth doesn’t equal relationship growth. The emotional disconnect between brands and consumers could threaten long-term gains.

2. Real-Time Engagement Is the New Differentiator

The Opportunity

• 88% of consumers are more likely to purchase when engagement is real-time and personalized.

• 71% abandon purchases when interactions feel generic or irrelevant.

The Reality

• Only 44% of businesses say they’re delivering real-time personalization today.

Takeaway: Timely, context-aware engagement is essential. Brands must move beyond static personalization and into adaptive, moment-driven customer experiences.

3. Trust Remains Fragile—Yet Fundamental

Consumers Want Transparency

• 90% of consumers trust at least some brands with their data—but only 15% fully trust them.

• 84% desire control over their personalization settings.

• 54% want clarity on when they’re engaging with AI rather than a human.

Perceived Misuse Breeds Caution

• The majority of consumers are wary of how brands use AI, emphasizing the need for ethical, transparent practices.

Takeaway: Without trust, personalization can backfire. Respecting boundaries and offering transparency is no longer optional—it’s strategic.

4. Forward-Thinking Investments Will Define the Leaders

Smart Businesses Are Customizing Experiences

• 96% of brands are moving away from off-the-shelf CX tools to build tailored solutions focused on:

  • Better data collection and usage

  • Automated workflows

  • Transparent personalization

2025 Trends: Richer Channels on the Rise

• 75% of companies plan to adopt RCS (Rich Communication Services) for enhanced customer conversations in 2025.

Takeaway: Customization, AI enablement, and rich communication tools will separate the CX leaders from laggards in the coming years.

Personalized CX Must Evolve From a Feature to a Trust-Based Strategy

Twilio’s 2025 report underscores a critical paradox: AI can deliver short-term returns, but without consumer trust and relevance, its long-term effectiveness is at risk. The brands that will thrive are those that blend technology with transparency, timing, and empathy.

As AI becomes ubiquitous in CX strategy, companies must shift their focus from automation for efficiency to personalization for meaningful connection. Trust, real-time relevance, and customer empowerment will define the next generation of customer engagement.

Final Insight: In an era where loyalty is fleeting and expectations are high, only brands that prioritize both technological sophistication and emotional intelligence will succeed.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Higher Logic, a top provider of engagement software for associations and organizations, has announced Nicole Saunders as its new leader for customer experience strategy. With a strong background in community and customer marketing, Saunders will help redefine how organizations leverage community to strengthen customer relationships, boost engagement, and drive meaningful outcomes.

1. About Nicole Saunders: A Proven CX and Community Strategist

• Brings over 15 years of experience from companies like Zendesk and Coupa.

• Known for building award-winning customer marketing and community programs.

• Industry thought leader, speaker, consultant, and co-host of the CX Nexus podcast.

• Recognized for her ability to balance strategic vision with real-world execution.

“Nicole has spent her career helping companies turn customer relationships into long-term growth,” said Rob Wenger, CEO and co-founder of Higher Logic.

2. Driving a New Era of Community-Led Growth

In her new role, Saunders will:

• Shape Higher Logic’s community-first customer experience strategy.

• Guide clients on building engagement programs that scale and deliver measurable ROI.

• Collaborate across internal teams to align product, marketing, and support through a CX lens.

• Help clients develop systems that turn community engagement into long-term advocacy and retention.

Her appointment signals Higher Logic’s commitment to community as a critical growth driver, not just a support tool.

3. External Leadership and Industry Influence

Beyond her internal responsibilities, Saunders will:

• Represent Higher Logic in key industry events, thought leadership pieces, and strategic partnerships.

• Promote best practices in community marketing and customer engagement.

• Drive awareness of community’s impact on loyalty, advocacy, and retention.

“Higher Logic is in a unique position to support both strategy and execution,” Saunders said. “I’m looking forward to helping more teams grow with confidence.”

4. Upcoming Webinar: Advocacy in Action

To kick off her tenure, Saunders will host a webinar titled:
“Building Advocacy Pathways in Your Community”
June 5 at 2 p.m. ET

Topics will include:

• Aligning community initiatives with customer advocacy goals.

• Building frameworks for advocacy that scale with growth.

• Real-world examples of community-led business impact.

Nicole Saunders’ appointment marks a strategic leap for Higher Logic, reinforcing its vision of community as the backbone of modern customer experience. With Saunders at the helm, the company is poised to help more organizations connect authentically with customers, deepen engagement, and drive measurable success through strategic community-led programs.

As the role of customer experience continues to evolve, Saunders’ leadership positions Higher Logic at the forefront of the movement—where customer relationships are nurtured, not managed.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

DoubleVerify, a global leader in digital media measurement and analytics, has strengthened its leadership team with a strategic board appointment. On June 2, 2025, Jennifer Storms Chief Marketing Officer of NBCUniversal Television & Streaming joined DV’s board of directors. Storms will also serve on the company’s Nominating & Corporate Governance Committee.

This move underscores DoubleVerify’s focus on growth, particularly in Connected TV (CTV), and its commitment to integrating high-level brand expertise into its strategic oversight.

1. Jennifer Storms: A Proven Media and Sports Marketing Leader

Broad Leadership Experience

• Chief Marketing Officer for NBCUniversal Television & Streaming.

• Leads brand strategy, integrated marketing, and consumer engagement for NBCUniversal content, including Peacock and major sports properties.

• Chairs the NBCUniversal Marketing Council, driving cross-platform initiatives and subscriber growth.

Prior Roles and Achievements

• Former CMO of Entertainment and Sports at NBCUniversal.

• Held senior roles at PepsiCo, Gatorade, and Turner Sports.

• Recognized as an industry leader with:

  • Adweek’s Most Powerful Women in Sports.

  • “Forty Under 40” Hall of Fame by SportsBusiness Journal.

Takeaway: Storms’ 25+ years of experience make her uniquely equipped to advise DoubleVerify during a period of accelerated platform expansion and innovation.

2. Strategic Relevance of the Appointment for DoubleVerify

Focus on CTV and Brand Safety

• DoubleVerify is rapidly expanding its capabilities in the CTV space, where transparency, quality, and responsible marketing are essential.

• Storms brings a “customer-first” perspective to support this evolution and further DV’s engagement with global advertisers.

CEO’s Perspective

• Mark Zagorski, CEO of DoubleVerify, emphasized Storms’ expertise:

“She brings a wealth of experience at the intersection of media, marketing, and sports... Her deep brand leadership expertise will be invaluable.”

Takeaway: The appointment reflects DV’s vision to combine robust technology with practical marketing acumen to serve advertisers better.

3. The Broader Industry Context: Marketing in a Fragmented Media Landscape

Why This Matters Now

• As the CTV ecosystem grows, measurement, verification, and brand suitability are increasingly top-of-mind for marketers.

• Brands face challenges in connecting authentically with fragmented audiences across digital platforms.

Storms’ Role in Addressing These Challenges

• Her background in managing large-scale entertainment and sports marketing ecosystems will help DoubleVerify stay ahead in a competitive landscape.

• As Storms notes:

“Marketers strive to connect with audiences in more meaningful and responsible ways... DV’s commitment to transparency and innovation has never been more important.”

Takeaway: DV’s board refresh is a strategic response to the demands of modern marketing—placing a premium on transparency, audience engagement, and cross-channel consistency.

A Timely Appointment for Future-Ready Governance

Jennifer Storms’ addition to DoubleVerify’s board of directors is more than a symbolic nod to industry leadership—it is a strategic decision to infuse the company’s governance with hands-on, high-impact marketing experience. Her expertise will be essential as DV scales its digital measurement platform to meet the growing demands of CTV, global advertisers, and evolving consumer expectations.

With this appointment, DoubleVerify continues to assert itself not only as a tech innovator but as a brand-aligned partner to marketers seeking quality, transparency, and relevance in every digital interaction.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Zaelab, a leader in digital transformation for B2B enterprises, has officially launched Portul in Europe — a robust ecommerce application built for Shopify. Portul addresses the complexities inherent in enterprise-level commerce by offering a streamlined, account-centric portal experience. This move is poised to help B2B organizations modernize their commerce infrastructure without compromising on scalability or integration.

Enterprise Complexity Demands a Modern Approach

Many enterprise B2B companies struggle with a disjointed digital ecosystem. Zaelab highlights key challenges:

• Multiple ERP systems: Operational silos and lack of centralized data

• Decentralized business structures: Layers of business units and global buying processes

• Fragmented customer journeys: Inconsistent touchpoints across markets and teams

• Integration challenges: Difficulty in aligning legacy systems with modern solutions

“Modernization and growth are often hindered more by complexity than by technology,” — Evan Klein, CEO of Zaelab.

Portul: Solving Enterprise Ecommerce Challenges

Portul is specifically designed to help B2B enterprises overcome these barriers with a tailored approach. Here’s how:

1. Account Management

• Handles complex account hierarchies

• Supports role-based access and permissions

• Delivers personalized catalogs and pricing models

2. Enhanced Buying Experience

• Provides intuitive, KPI-driven dashboards

• Streamlines reordering with smart workflows

• Designed for ease of use, boosting buyer satisfaction

3. Advanced Quote Management

• Enables dynamic quoting per account

• Automates approval workflows for faster processing

• Reduces manual steps while maintaining enterprise compliance

4. Seamless Enterprise Integration

• Connects effortlessly with existing ERP systems

• Integrates with specialized platforms: search, CPQ, visualization, and CMS tools

• Ensures backend complexity does not compromise frontend usability

With the European launch of Portul, Zaelab offers B2B enterprises a modern, scalable path to digital commerce transformation via Shopify. The application not only unifies fragmented systems but also supports global operations with powerful, role-based tools. Portul stands out as a key solution for organizations ready to innovate without disruption and scale without compromise.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Zeta Global, a leader in AI-powered marketing solutions, has released the May 2025 Zeta Economic Index (ZEI), offering a clear picture of a consumer economy that is stable but growing more cautious. While overall economic activity slightly cooled from Q1, indicators point to sustained financial resilience, with households adjusting to a selective but steady consumption pattern.

Insights from the May 2025 Zeta Economic Index

Zeta’s AI Marketing Cloud leverages trillions of real-time behavioral signals across 245 million U.S. consumers. Unlike traditional surveys, the ZEI uses over 20 proprietary inputs for deep, data-driven visibility into trends, spending behavior, and sentiment.

1. Stability Amid Slight Softening

• Headline ZEI score: 68.9, a minor 0.3% dip from the previous month.

• Economic Stability Index rose 1.3% QoQ, signaling stronger household financial footing.

• Consumers remain active but are more calculated in their spending decisions.

“The ZEI isn’t signaling a slowdown – it’s signaling a shift in behavior,” said David A. Steinberg, CEO of Zeta Global.

2. Consumer Behavior Patterns Show Intentionality

Spending Highlights

• Retail activity up 2.9% MoM – driven by early summer purchases and seasonal sales.

• Credit health improved by 5.1% MoM – a sign of financial stability and responsible borrowing.

Behavioral Indicators

• Browsing behavior dropped 42.7% MoM, suggesting:

  • Less spontaneous purchasing.

  • More pre-purchase planning and research.

• Consumers are cautious but engaged, optimizing their value-to-spend ratio.

3. Sector-Level Performance Breakdown

Consumer behavior in May reveals a strong preference for essentials and experiences, while discretionary spending showed signs of pullback.

Retail: +7.5 points MoM

• Increased foot traffic and purchasing activity.

• Seasonal trends contributed to higher engagement.

Entertainment: +3.2 points MoM

• Growth driven by live events, streaming, and social outings.

• Reflects a shift toward experiential spending.

Healthcare: –8.0 points MoM

• Drop linked to policy changes and pricing transparency, creating consumer hesitation.

Travel: –2.3 points MoM

• Reflects budget-conscious decisions.

• Preference for local or low-cost leisure activities.

Technology: –1.5 points MoM

• Natural correction after prior peaks.

• Consumers are more selective about device upgrades or tech investments.

4. Additional Index Signals

• New Mover Index: +2.6%, suggesting early-stage life transitions are resuming.

• Job Market Sentiment: –0.8% MoM, still lagging YoY.

  • Indicates lingering concerns around wage growth and job security.

The May 2025 Zeta Economic Index reveals a resilient but more discerning consumer economy. While the pace of activity has eased, financial stability remains strong. Consumers are prioritizing meaningful, value-driven experiences and essential needs, reflecting a thoughtful shift in economic behavior. For marketers, the key takeaway is clear: access to real-time behavioral data provides a competitive edge in navigating uncertain yet stable market conditions.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Conductor, a leader in website optimization and intelligence, has unveiled Conductor AI, a next-generation platform designed to help marketing and digital teams thrive in the evolving landscape of generative AI answer engines and traditional search. As platforms like ChatGPT, Gemini, and Perplexity redefine how users find answers, Conductor AI ensures brands stay discoverable, competitive, and impactful.

Transforming Search Visibility for the AI Era

A Paradigm Shift in Search

Conductor recognizes a seismic shift in digital discovery:

• Traditional "blue links" are giving way to AI-generated answers.

• Generative AI is speaking on behalf of brands, drawing from content across the web.

• This makes high-quality, authoritative content more critical than ever.

“We’re at the starting line of the biggest change in search since Conductor was founded,” — Seth Besmertnik, CEO.

Features of Conductor AI

Conductor AI introduces industry-first features that redefine how marketers approach visibility in the age of AI.

1. AI Engine Visibility Tracking

• First solution to measure topic visibility using techniques similar to AI answer engines.

• Track performance across ChatGPT, Gemini, Perplexity, and more.

2. AI Topical Authority Map

• Automatically identifies content gaps.

• Builds topic clusters and evaluates brand authority.

• Drives data-informed content strategies to capture topical ownership.

3. Content Copilot for AI Visibility

• Generates content optimized for AI engine discovery.

• Combines industry data with competitor insights for high-performance writing.

4. AI Content Scoring & Prediction

• Predicts how content will perform in AI environments.

• Ensures quality, compliance, and intent alignment at scale.

5. Smart Internal Linking Automation

• Suggests and creates high-impact internal links.

• Uses complete site content extraction for intelligent linking decisions.

6. Real-Time AI Bot Indexing Monitoring

• Tracks when and where AI bots engage with your content.

• Offers actionable steps to maximize discoverability.

The Power Behind Conductor AI

Conductor’s 2024 launch of a state-of-the-art data engine powers these AI capabilities by integrating:

• Audience insights

• Search performance data

• Technical diagnostics

• Competitor benchmarks

• Content signals

• Customer data (including GA and GSC)

Built on this unified dataset, Conductor AI combines speed, accuracy, and automation to deliver a full-stack content intelligence system for 2025.

AI Techniques Used

• Retrieval-Augmented Generation (RAG) for contextually relevant insights.

• Purpose-built prompts for AI authority and visibility.

• Real-time monitoring and performance feedback loops.

“Great AI requires great data,” — Wei Zheng, Chief Product Officer.
“With over a decade of data and insight, we’re delivering actionable strategies at unprecedented scale.”

Conductor AI represents a bold leap forward in SEO and digital content strategy. It equips marketers with everything they need to lead in the AI-first search landscape—real-time intelligence, automated strategy execution, and a future-ready foundation for long-term visibility.

As brands adapt to a world where AI engines shape the buyer journey, Conductor AI ensures they do so with clarity, precision, and measurable impact.

Contact Us & Future-Proof Your Marketing with MarTechEdge !