Cineverse, a next-generation entertainment studio, has announced a strategic partnership with The Trade Desk, a global leader in advertising technology, to integrate OpenPath with its proprietary C360 ad tech platform. This integration aims to streamline the advertising supply chain, providing advertisers with a faster, more transparent, and cost-effective path to premium ad inventory.

By leveraging OpenPath, brands gain direct access to Cineverse’s extensive digital library, allowing them to engage niche audiences more effectively while optimizing campaign performance through real-time insights.

Benefits of the OpenPath & C360 Integration

The integration of The Trade Desk’s OpenPath with Cineverse’s C360 offers advertisers a more efficient way to connect with audiences, eliminating unnecessary intermediaries and improving campaign transparency and effectiveness.

For Advertisers, the Partnership Delivers:

• Direct Access to Premium Inventory – OpenPath ensures a more efficient connection to Cineverse’s expansive digital content ecosystem.
• Enhanced Transparency & Efficiency – The integration reduces supply chain complexity, allowing advertisers to optimize spending and reach.
• Real-Time Campaign Optimization – Brands can leverage data-driven insights to identify top-performing content and adjust targeting strategies accordingly.
• Greater Reach & Engagement – Advertisers can now engage with Cineverse’s dedicated fandoms, ensuring higher ad relevancy and audience impact.

A Major Leap in Programmatic Advertising

The C360 platform, already a trusted solution for premium ad placements, will now offer greater speed and flexibility through OpenPath, creating an on-ramp for brands looking to scale their programmatic campaigns.

According to Terry City, SVP of Advertising Sales at Cineverse,

"Brands that work with us and the C360 platform already understand its power. Integrating OpenPath into C360 accelerates results, allowing advertisers to move faster and connect with their target audience more effectively."

The Future of Digital Advertising with Cineverse & The Trade Desk

As the digital advertising landscape continues to evolve, this partnership solidifies Cineverse’s position as a leader in programmatic advertising, offering brands innovative, cost-effective, and scalable solutions to reach audiences at scale.

By eliminating inefficiencies in ad delivery and leveraging premium content, Cineverse and The Trade Desk are redefining how brands engage with digital audiences in a transparent and performance-driven environment.

With the integration of OpenPath into C360, advertisers now have an unparalleled opportunity to maximize ad efficiency, transparency, and performance across Cineverse’s premium inventory. This partnership sets a new standard for programmatic advertising, ensuring brands can connect with their ideal audiences faster and more effectively.