Datatonic has announced its partnership with the United Football League (UFL) to create a centralized data repository using Google Cloud’s BigQuery and Looker. This initiative aims to help the UFL analyze ticket purchasing patterns, optimize fan engagement strategies, and create high-value audience segments for ad buying.

The UFL, formed in 2024 from the merger of the XFL and USFL, operates as the premier spring football league. With vast amounts of ticketing, revenue, and marketing data, the league sought to establish a unified data foundation to unlock AI-driven insights and new business opportunities.

The Need for a Unified Data Platform

Previously, the UFL relied on black-box SaaS reporting tools that limited its ability to extract meaningful insights. By migrating to Google Cloud’s open data infrastructure, the league now benefits from:

• Faster data access – Reports that once took hours or days are now available in minutes.
• Comprehensive data integration – A centralized system consolidates ticket sales, marketing analytics, and fan engagement metrics.
• Scalability – The foundation supports advanced AI and machine learning models for future growth.

Cases Enabled by Datatonic’s Solution

1. Ticketing and Revenue Reporting

• Real-time insights into ticket sales performance.
• Revenue tracking across different teams, venues, and marketing campaigns.
• Improved forecasting for season ticket sales and promotions.

2. Fan Engagement & Personalization

• Analyzing fan behavior to tailor promotions and offers.
• Enhancing in-stadium experiences through personalized services.
• Creating audience segments for targeted engagement campaigns.

Future Opportunities for the UFL

With its new data infrastructure, the UFL is now well-positioned to explore additional use cases, including:

1. Targeted Marketing Campaigns

• Leveraging AI to identify high-value fan segments.
• Personalizing promotions for ticket sales, merchandise, and experiences.

2. In-Stadium Revenue Optimization

• Real-time tracking of concessions, merchandise, and VIP packages.
• Data-driven pricing and inventory management.

3. Sponsorship Activation

• Delivering data-backed insights to attract high-value sponsors.
• Enabling brands to target specific audience demographics with precision.

Strategic Data Partnerships for the UFL

The new platform aggregates data from multiple sources, including:

• Ticketmaster – Direct access to ticketing insights.
• Salesforce & Salesforce Marketing Cloud – CRM and customer engagement data.
• Live Analytics – In-depth fan behavior insights.

Datatonic’s partnership with Ticketmaster grants the UFL unparalleled access to ticketing data, allowing the league to enhance its fan engagement strategies with real-time analytics and predictive modeling.

A Game-Changer for the UFL

According to Jeroen van den Bergh, UFL SVP of Corporate Strategy and Business Intelligence:
"To be able to access data in moments, rather than hours or days, significantly benefits our fanbase as we find new ways to engage them and enhance their in-arena experience."

By leveraging Google Cloud’s ecosystem, including BigQuery and Looker, the UFL can now:

• Make faster, data-driven decisions.
• Enhance fan experiences through targeted engagement.
• Develop innovative solutions to drive revenue growth.

With the support of Datatonic and Google Cloud, the UFL is transforming its data strategy to enhance ticket sales, fan engagement, and marketing effectiveness. This partnership marks a significant step toward a data-powered future for sports organizations, enabling smarter decision-making and better experiences for fans.

The future of content consumption is audio, and Trinity Audio is leading the charge. In a strategic partnership with RebelMouse, a cutting-edge content management and digital experience platform, Trinity Audio’s AI-driven text-to-speech technology is now integrated into RebelMouse’s ecosystem. This enables publishers to seamlessly convert written content into high-quality audio, expanding audience reach, improving accessibility, and unlocking new monetization opportunities.

With the rise of on-the-go content consumption, this integration empowers publishers to engage users through immersive audio experiences while increasing site retention and ad revenue.

The Need for AI-Powered Audio in Publishing

Digital content consumption is evolving, with a growing preference for audio-based experiences. Publishers face challenges in keeping audiences engaged while adapting to changing user behavior. Trinity Audio and RebelMouse address these challenges by providing:

• Seamless AI-powered text-to-speech integration for publishers.
• Enhanced engagement, as audio keeps users on-site longer.
• New revenue opportunities through built-in monetization options.

Benefits of the Trinity Audio & RebelMouse Partnership

1. Increased Engagement & Accessibility

• On-the-go consumption: Users can listen to content instead of reading, catering to multitaskers.
• Accessibility for all: AI-powered audio makes content more inclusive for visually impaired users and non-native speakers.
• Higher retention rates: Audio increases time spent on-site, boosting publisher metrics.

2. Monetization & Revenue Growth

• Built-in ad solutions within the audio experience.
• Publishers can diversify revenue streams through audio advertising and sponsorships.
• Increased site traffic leads to higher ad impressions and conversions.

3. Effortless Integration for Publishers

• No additional development effort required—seamless activation within RebelMouse.
• AI-generated audio provides lifelike narration without expensive production costs.
• Compatible with multiple content types, from articles to blog posts and reports.

Case Study: The Impact of AI-Powered Audio on RebelMouse Publishers

A recent case study highlights how RebelMouse publishers are already leveraging Trinity Audio’s AI-powered audio player to:

• Increase audience engagement by keeping users on-site longer.
• Deepen audience relationships by offering a multi-sensory content experience.
• Unlock new revenue streams through programmatic audio advertising.

Industry Leaders on the Partnership

Ron Jaworski, CEO of Trinity Audio, emphasized the importance of audio-driven content:

"The demand for on-the-go content consumption is growing rapidly, and audio is at the forefront of this shift. Our partnership with RebelMouse enables publishers to embrace this trend by integrating a seamless audio experience that enhances user engagement while driving monetization."

Sandra Orlic, Chief Creative Officer at RebelMouse, echoed this sentiment:

"At RebelMouse, we are committed to equipping publishers with the best tools to expand their reach and engagement. Partnering with Trinity Audio allows us to offer AI-powered audio as an essential component of modern content consumption."

The Future of AI-Driven Audio in Digital Publishing

As the audio revolution accelerates, publishers must adapt to shifting audience preferences. Trinity Audio’s AI-powered text-to-speech technology, now seamlessly integrated into RebelMouse, ensures that digital publishers can deliver high-quality, engaging, and monetizable audio content with ease.

With this partnership, AI-generated audio is no longer optional—it’s an essential tool for forward-thinking digital publishers.

By combining Trinity Audio’s AI-driven audio solutions with RebelMouse’s content publishing expertise, this partnership sets a new standard for content consumption. Publishers can now increase engagement, accessibility, and revenue—effortlessly.

Artificial intelligence is transforming the marketing landscape, creating an urgent need for AI-focused education. In response, Mujo Learning Systems, a leading publisher of AI, business, and digital marketing curricula, has launched its latest textbook, Artificial Intelligence Marketing. This first installment in the Applied AI for Business series provides students and educators with an in-depth understanding of AI-driven marketing strategies, tools, and ethical considerations.

Designed for higher education institutions, the textbook covers key AI marketing applications, including machine learning, predictive analytics, chatbots, personalization, and ethics, equipping students with the skills to succeed in AI-powered marketing.

Why AI Education Matters in Marketing

As AI becomes integral to marketing strategies across industries, businesses require professionals who understand and can leverage AI-driven solutions. This textbook fills a critical gap, providing a structured, comprehensive approach to AI in marketing.

Challenges addressed:

• Bridging AI theory with marketing practice through real-world applications.
• Preparing students for AI’s ethical and strategic implications.
• Providing hands-on learning tools to make AI concepts accessible.

Features of Artificial Intelligence Marketing

1. Comprehensive AI Coverage for Marketers

• Foundational AI concepts tailored to marketing applications.
• Advanced topics, including AI-driven customer insights, automation, and personalization strategies.

2. Real-World Case Studies

• Analysis of how leading brands successfully implement AI in marketing.
• Practical insights into AI-driven campaign optimization, customer engagement, and data-driven decision-making.

3. Ethical Considerations in AI Marketing

• Dedicated section exploring AI bias, privacy concerns, and responsible AI usage.
• Guidance on how future marketers can navigate ethical dilemmas in AI implementation.

4. Interactive Learning Tools & Online Resources

• Quizzes, exercises, and instructor guides enhance learning.
• Practical activities that help students apply AI marketing concepts.

Industry Experts on AI’s Role in Marketing Education

Shawn Moore, CEO & Founder of Mujo Learning Systems, emphasized the importance of AI education:

“The future of marketing is being shaped by artificial intelligence, and it’s critical that students are equipped with the knowledge and skills to thrive in this evolving field. This textbook bridges the gap between theory and practice, providing a practical, forward-thinking resource for educators and learners alike.”

Meeting the Growing Demand for AI Marketing Expertise

AI-driven marketing is no longer a future trend—it’s the present reality. Companies across industries seek professionals with AI marketing expertise, and higher education institutions must equip students with cutting-edge skills.

Mujo’s Artificial Intelligence Marketing ensures that students are job-ready, providing them with both theoretical knowledge and hands-on experience with AI-driven marketing strategies.

By launching Artificial Intelligence Marketing, Mujo Learning Systems is setting a new standard for AI education in marketing. This textbook offers comprehensive knowledge, real-world applications, and ethical considerations, making it a must-have resource for educators and students preparing for the AI-driven future of marketing.

MCM, a leader in digital media and content innovation, has officially acquired All About Parenting (AAP), a premier platform known for its expert parenting advice, family insights, and community-driven content. This acquisition aligns with MCM’s broader strategy to expand its content ownership, scale operations, and enhance audience engagement across digital channels.

By integrating AAP into its portfolio, MCM is not only expanding its content offerings but also reinforcing its commitment to producing and managing its own digital platforms—a key differentiator in today’s media landscape.

Why This Acquisition Matters

MCM’s acquisition of All About Parenting represents a strategic move toward owning and developing high-value content. The company’s approach focuses on:

• Expanding audience reach through content that resonates with modern families.
• Enhancing content quality by investing in expert-driven, high-impact storytelling.
• Building a sustainable digital media ecosystem through ownership and distribution.

By acquiring AAP, MCM strengthens its role as a content powerhouse, producing and distributing high-quality media for both its own platforms and strategic partners.

What This Means for All About Parenting

AAP will continue to operate under its existing brand identity, serving its dedicated community of parents and caregivers. However, with MCM’s backing, the platform will receive increased investment in:

• Content development – Expanding expert-driven articles, videos, and multimedia content.
• Audience engagement – Enhancing digital experiences for parents seeking guidance.
• Strategic growth – Scaling operations in both the US and UK markets.

Elliott Pittman, CEO and Founder of MCM, shared his vision for the acquisition:

“All About Parenting is an incredible brand that has built a trusted community of parents looking for insightful, high-quality content. We are thrilled to welcome AAP into the MCM family. This acquisition is another step toward our goal of establishing MCM as a premier content producer, manager, and distributor—not just for our own brands, but for others as well.”

MCM’s Vision for the Future

Beyond AAP, MCM has further investments and acquisitions on the horizon, reinforcing its unique content-driven business model. Unlike traditional media companies, MCM differentiates itself by:

• Owning and managing its own digital content instead of relying solely on third-party partnerships.
• Producing premium content for both in-house brands and joint ventures.
• Scaling its reach in high-value content verticals, including parenting, wellness, and lifestyle.

With the acquisition of All About Parenting, MCM continues its evolution into a full-scale content producer and distributor. The move underscores MCM’s commitment to audience engagement, digital innovation, and long-term media ownership, setting it apart in the ever-changing digital media landscape.

V Digital Services has once again achieved Google Premier Partner status, an exclusive designation reserved for the top 3% of digital marketing agencies in the country. Since the program's inception, the company has maintained its elite ranking every year, reinforcing its commitment to excellence in delivering high-performing digital marketing solutions.

This recognition grants V Digital Services access to exclusive tools, insights, and ad placements, giving its clients a competitive edge in today’s fast-paced digital landscape.

What Google Premier Partner Status Means for Clients

As a Google Premier Partner, V Digital Services can leverage unique benefits that directly enhance client success:

• Access to Premium YouTube Advertising – Clients can advertise on YouTube TV and YouTube Select, reaching high-value audiences on some of the most sought-after video content.
• Higher-Performing Ad Campaigns – Through early access to Google Ads innovations and tailored campaign recommendations, clients achieve better ROI and customer acquisition results.
• Industry-Leading Expertise – Ongoing certifications, executive coaching, and invitation-only strategy sessions ensure the agency stays ahead of digital marketing trends.
• Dedicated Support from Google – With priority access to Google’s strategic teams, V Digital Services can quickly resolve challenges and implement data-driven solutions.

Commitment to Client Growth

Taylor West, Vice President of Agency and Client Services at V Digital Services, expressed the company’s pride in maintaining this prestigious status:

“Being recognized as a Premier Partner every year since the program’s launch speaks to our team’s expertise and dedication to client success. With direct access to Google’s best resources, we continue to deliver high-impact campaigns that help businesses grow.”

With enhanced digital marketing capabilities, V Digital Services remains dedicated to helping businesses across industries maximize online visibility, drive engagement, and achieve scalable growth.

Maintaining Google Premier Partner status year after year underscores V Digital Services’ position as a top-tier digital marketing agency. By combining cutting-edge advertising solutions with expert strategy, the agency continues to deliver exceptional value to businesses looking to thrive in the digital space.

G-Med, the world’s largest online platform for verified physicians, has launched the Bespoke Podcast Tactic, a game-changing solution for healthcare brands looking to engage doctors through high-quality audio and video content. This innovative tactic enables marketers to deliver expert-driven discussions directly to medical professionals in a format that is both interactive and highly consumable.

As digital content consumption evolves, physicians increasingly seek relevant, on-demand insights to stay informed. G-Med’s Bespoke Podcast Tactic meets this demand by delivering authoritative discussions within a trusted professional environment, strengthening connections between healthcare brands and physicians globally.

Benefits of the Bespoke Podcast Tactic

• Exclusive Access to Verified Physicians – Content is distributed within G-Med’s gated platform, reaching 1.5 million doctors across 160+ countries.
• Engaging & Interactive Format – High-quality audio and video discussions facilitate deeper engagement with healthcare professionals.
• Precision-Targeted Messaging – Healthcare brands can tailor content to specific physician specialties, ensuring relevance and impact.
• Enhanced Visibility & Thought Leadership – Positions brands as trusted sources of medical knowledge within a community of experts.

Bridging the Gap Between Healthcare Brands and Physicians

The Bespoke Podcast Tactic is designed to enhance physician engagement by delivering thought-provoking, educational content in a way that seamlessly integrates into their daily professional routines. With G-Med’s global reach, healthcare marketers now have an effective and scalable way to connect with doctors through targeted audio-visual storytelling.

By introducing the Bespoke Podcast Tactic, G-Med redefines how healthcare brands engage physicians, offering a modern, impactful way to communicate relevant medical insights. As on-the-go content consumption continues to grow, this cutting-edge solution ensures brands stay top-of-mind among healthcare professionals worldwide.

Postmedia Network Canada Corp. (“Postmedia”) has announced the appointment of Jason Kenney and Terrie O’Leary to its Board of Directors, reinforcing its leadership with distinguished experience in government, finance, strategy, and public policy.

“We are delighted to welcome Mr. Kenney and Ms. O’Leary to our Board. Their respective depth and breadth of experience will be valuable additions to Postmedia,” said Peter Sharpe, Chair of the Board. “We look forward to their contributions in driving long-term value for Postmedia’s stakeholders.”

Jason Kenney

Jason Kenney is a seasoned Canadian politician who recently completed a 25-year career in public service at both federal and provincial levels. His notable roles include:

• 18th Premier of Alberta (2019-2022)
• Member of Parliament (1997-2016), representing Calgary Southeast
• Minister for Citizenship, Immigration and Multiculturalism
• Minister of Employment and Social Development
• Minister of National Defence

Mr. Kenney is currently a Senior Advisor at Bennett Jones LLP and serves on the board of directors of ATCO Ltd.

Terrie O’Leary

Terrie O’Leary is a strategic executive with deep expertise in finance, government relations, and business operations. Her career highlights include:

• Executive Vice President of Business Strategy & Operations at Toronto Global
• Interim President and CEO of Invest Toronto
• Board Director at the World Bank (Washington, D.C.)
• Board Member of the Greater Toronto Airports Authority
• Chief of Staff to Canada’s Minister of Finance, Paul Martin (1993-1998)

Board Leadership Transition

The appointments follow the previously announced departures of Vince Gasparro and Daniel Rotstein, who chose not to stand for re-election at Postmedia’s annual general meeting on February 19, 2025.

With Kenney and O’Leary’s strategic expertise, Postmedia continues to strengthen its leadership team, reinforcing its commitment to long-term growth and value creation in Canada’s media landscape.

Business Wire has announced the launch of its redesigned website, BusinessWire.com, enhancing the experience for media professionals, journalists, and news broadcasters. This new platform serves as a centralized hub for press releases, improving usability, engagement, and information discovery.

“Our new website underscores our commitment to innovation and excellence,” said Geff Scott, CEO of Business Wire. “This redesign enhances our ability to deliver impactful press releases and reinforces our commitment to providing our clients with tools that drive visibility, engagement, and success.”

Features of the New BusinessWire.com

The new website introduces several features designed to streamline news consumption and press release distribution:

• Enhanced Readability: Optimized design for all devices, improving the readability of press releases.
• Intuitive Navigation: A modern, user-friendly structure that simplifies content discovery.
• Advanced Search Capabilities: Improved tools to explore trending topics and relevant industry news.
• Easily Accessible Resources: A dedicated section for industry insights, organized by topic and area of interest.

Enhancing the Media Experience

With aesthetic improvements, better organization, and faster content discovery, Business Wire continues to empower news consumers and media professionals worldwide. The redesigned website marks a significant milestone in the company's mission to deliver high-quality press distribution solutions.

The launch of the new BusinessWire.com reinforces Business Wire’s position as a leading press release distribution platform, making news discovery faster, smarter, and more accessible.

Visit BusinessWire.com today to experience the next evolution in press release distribution.