As marketers strive to deliver hyper-relevant and efficient campaigns, the limitations of static audience segmentation have become glaring. Enter Cognitiv’s AI Personas, a groundbreaking solution designed to dynamically evolve with real-time consumer behavior. Unlike traditional models that rely on predefined taxonomies or outdated third-party data, AI Personas leverages deep learning and large language models (LLMs) to construct high-performing audience profiles from each brand’s first-party data.

This innovation positions Cognitiv at the forefront of AI-powered advertising, empowering brands to understand, reach, and engage their most valuable audiences with unmatched precision.

Highlights of AI Personas:

• Dynamic Audience Profiles from Real-Time Behavior:

  • AI Personas evolve continuously by learning from a brand’s unique customer interactions.

  • Moves beyond static segmentation to create adaptable, behavior-driven personas.

• First-Party Data as the Foundation:

  • Eliminates dependency on third-party audience taxonomies.

  • Uses real-time data from actual converters to personalize campaigns effectively.

• Significant Beta Results:

  • Outperformed CPA goals by 9x.

  • Delivered 90% more efficient cost-per-action.

  • Surpassed average CTR benchmarks by 60%.

• Enhanced Transparency and Strategy Validation:

  • Provides visibility into how specific content drives conversions.

  • Supports creative, audience, and campaign optimization based on real-time feedback loops.

• Cross-Channel Optimization and Insight:

  • Illuminates consumer engagement across display, social, and other channels.

  • Enables strategic decisions based on evolving audience behavior trends.

• Client Impact & Use Cases:

  • The National Aquarium used AI Personas to define profiles of actual ticket purchasers, improving budget efficiency and precision.

  • JLab’s media team gained insight into deeper consumer motivations, influencing product messaging and audience strategies.

• Powerful Integration with ContextGPT:

  • AI Personas can extend audience reach through ContextGPT, Cognitiv’s advanced contextual targeting tool.

  • Identifies where high-value users are most likely to engage online, enhancing contextual precision.

Cognitiv’s AI Personas marks a significant step forward for brands seeking data-driven precision in audience targeting. By combining deep learning, real-time data, and first-party intelligence, this tool delivers actionable insights that not only enhance campaign outcomes but also drive a more holistic understanding of consumer behavior.

In an era where attention is fragmented and privacy is paramount, Cognitiv offers a scalable solution to optimize performance, validate strategy, and future-proof media investment. As advertisers increasingly turn to AI, Cognitiv’s approach illustrates how technology and transparency can coexist to produce measurable business results.

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Uscreen, the premier video monetization platform for creators and media brands, is entering a new era of leadership and strategic growth. The company has announced the appointment of Allison Yazdian as its new Chief Executive Officer, succeeding founder PJ Taei, who will now serve as Executive Chairman.

The appointment signals a pivotal moment for Uscreen as it seeks to further its influence in the booming creator economy, with Yazdian bringing a proven track record in scaling high-growth businesses and building robust customer success programs. Her leadership arrives at a time when video-based entrepreneurship and subscription models are becoming central to creator monetization strategies.

• Allison Yazdian Named CEO:

  • Former SVP of Creator Growth & Success at LTK.

  • Previously led growth at Compass, a real estate tech company.

  • Brings expertise in scaling platforms that empower creators and businesses.

  • Now leads strategy, operations, and platform expansion at Uscreen.

• PJ Taei Transitions to Executive Chairman:

  • Founded Uscreen and led it from bootstrapped beginnings to a global video tech leader.

  • Will now focus on long-term vision, strategic advisement, and innovation.

  • Continues to support company leadership as a board member.

• Uscreen’s Creator Platform Milestones:

  • Serves over 13,000 creators globally.

  • Generated nearly $1 billion in Gross Merchandise Value (GMV).

  • Supports industries including fitness, education, coaching, sports, and media & entertainment.

  • Has enabled creators to reach 15 million+ end users worldwide.

  • Over 8 billion minutes of video watched on the platform.

• Strategic Priorities for the Next Phase:

  • Deepen customer value by improving creator support and insights.

  • Expand product offerings to include more features tailored to specific creator verticals.

  • Accelerate growth by capturing a greater share of the rapidly expanding global creator economy.

  • Continue to empower creators to build subscription-based, branded video apps for their audiences.

• Yazdian’s Vision and Leadership Outlook:

  • Emphasizes opportunities in the evolving monetization models for creators.

  • Aims to bring greater scalability and personalization to the Uscreen experience.

  • Plans to harness customer feedback and data to shape a customer-first growth model.

• Industry Context – Why This Move Matters:

  • The creator economy is expected to exceed $500 billion in value by 2027.

  • Video-based platforms are the most effective monetization channels for creators today.

  • Uscreen’s infrastructure allows creators to own their audience, monetize directly, and build sustainable revenue without reliance on algorithmic social platforms.

Uscreen’s appointment of Allison Yazdian as CEO reflects a strategic intent to scale with precision in an increasingly competitive creator economy. Her experience in growth, operations, and creator success make her uniquely positioned to lead the next evolution of the platform—one focused on empowering creators through innovation, scalability, and monetization flexibility.

As PJ Taei transitions to a more visionary role, Uscreen remains anchored in its founding principles while embracing the future of video commerce, community, and content ownership. The leadership transition underscores the platform’s readiness to unlock new value for creators worldwide and establish itself as an enduring force in the video monetization ecosystem.

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Sinclair has announced a major strategic appointment to bolster the expansion of its original content division. Daniel Maas has been named Vice President of Business Development for AMP Media, Sinclair’s digital-first content brand specializing in original podcasts, social-first video programming, and digital franchises. This newly created role underscores Sinclair’s aggressive push into the modern content ecosystem, with Maas set to spearhead the next phase of growth and monetization.

With a robust background spanning sports media, digital content creation, and business strategy, Maas is well-positioned to elevate AMP Media’s offerings and help the brand stand out in an increasingly saturated digital landscape.

• New Role Focused on Growth and Innovation:

  • As VP of Business Development, Daniel Maas will lead strategic initiatives, audience expansion, and monetization strategies.

  • He will work across AMP Media’s digital franchises, social-first video content, and podcast verticals.

  • This marks the creation of a dedicated executive role to steer AMP Media’s growth trajectory.

• Proven Track Record in Sports and Digital Entertainment:

  • Maas most recently served as Head of Media at Betr, a fast-growing sports media and gaming platform co-founded by Jake Paul.

  • There, he led the development of athlete- and celebrity-driven digital programming, creating high-engagement content for a younger, social-native audience.

• Key Leadership at Wave Sports + Entertainment:

  • Prior to Betr, Maas was EVP, Commercial at Wave Sports + Entertainment, a media brand known for launching successful shows like New Heights with NFL stars Travis and Jason Kelce.

  • He helped build the company’s commercial infrastructure and played a crucial role in driving monetization and brand development.

• Experience with Major Media Players:

  • Maas has also held key positions at DAZN, the NBA, and CBS Interactive, bringing a deep understanding of sports rights, partnerships, and digital business models.

  • His comprehensive experience bridges traditional broadcasting with new-age digital and social formats.

• Endorsement from Sinclair Leadership:

  • Kevin Cotlove, EVP and Chief Digital Officer at Sinclair, said:
    “Dan’s expertise at the intersection of media, sports, and entertainment, along with his proven ability to build compelling digital franchises, makes him a powerful addition as we expand AMP Media’s audio and social content offerings.”

• Maas’ Vision for AMP Media:

  • Maas expressed enthusiasm for the new role, stating:
    “I’m thrilled and honored to join Sinclair and help catapult its digital and social business to the next level. The company has a unique vision, and I’m excited to collaborate with this talented team to help scale audiences, expand the original content portfolio and grow monetization.”

• Academic Credentials:

  • Maas holds an MBA from NYU’s Stern School of Business and is a magna cum laude graduate of the University of Pennsylvania, further underscoring his strategic and analytical acumen.

The appointment of Daniel Maas marks a pivotal moment in Sinclair’s evolution as a digital content leader. With AMP Media gaining traction through podcasts, video series, and socially native formats, Maas’s leadership brings vision, credibility, and innovation to the forefront.

His ability to blend sports entertainment, digital growth strategies, and content innovation makes him uniquely qualified to help Sinclair tap into new demographics and revenue opportunities. As the media landscape shifts toward creator-driven storytelling and multiplatform engagement, Sinclair’s investment in AMP Media—and in leaders like Maas—signals a bold strategy to future-proof its digital media portfolio.

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In a strategic move to enhance content distribution and reader engagement, Gannett Co., Inc. has announced a new partnership with XPR Media, a next-generation content and distribution platform. This collaboration aims to expand the reach and discoverability of press releases across Gannett’s USA TODAY Network, encompassing more than 200 publications nationwide.

The partnership combines XPR Media’s advanced content delivery capabilities with Gannett’s vast publishing ecosystem, allowing companies and PR agencies to distribute announcements with unprecedented visibility and scale.

Highlights and Strategic Implications:

• Massive Distribution Footprint Through USA TODAY Network:

  • Press releases distributed via this collaboration will be featured prominently on USA TODAY’s website.

  • Content will also be syndicated across the entire USA TODAY Network, which includes over 200 local and national outlets.

  • This ensures brands, corporations, and agencies can achieve nationwide exposure and hyperlocal relevance simultaneously.

• Dedicated Press Release Section for Enhanced Discoverability:

  • A new centralized press release hub will be created within the USA TODAY Network.

  • This section will curate and display press releases, making them easier for readers to discover and engage with.

  • This is especially beneficial for companies looking to reach targeted or niche audiences in specific geographic markets.

• Strengthened Content Monetization Strategy:

  • According to Caroline Harris, SVP of Content Monetization at Gannett, this agreement reinforces the company’s commitment to high-quality, engaging content in a rapidly changing media environment.

  • By integrating targeted press releases into its content offerings, Gannett adds new revenue streams while increasing editorial diversity.

• XPR Media’s Tech-Driven Distribution Capabilities:

  • XPR Media brings a technology-first approach to content delivery, enabling efficient, audience-tailored syndication.

  • Their platform uses intelligent routing and analytics to maximize the reach and impact of each release.

  • CEO Pablo Goldstein emphasized the value of combining Gannett’s audience scale with XPR’s ability to optimize content interaction and reach.

• Enhanced Value for News Agencies and PR Professionals:

  • This partnership provides a new channel for organizations to share their stories directly with end readers.

  • Businesses can now expect greater ROI from their press release campaigns thanks to the extended shelf life and visibility.

  • The streamlined process through XPR also simplifies how PR professionals distribute content across a wide-reaching network.

• Future Opportunities in Digital Media Evolution:

  • This collaboration hints at future integrations, such as multimedia content formats (videos, infographics, AI-enhanced press releases), making the platform more dynamic.

  • It may also pave the way for performance analytics, allowing organizations to track engagement metrics and refine content strategies.

The partnership between Gannett and XPR Media marks a significant step forward in the evolution of digital press release distribution. By combining scalable, tech-driven content delivery with one of the largest media networks in the United States, the two companies are creating a powerful new outlet for brands, nonprofits, and government agencies to share important updates.

In today’s information-rich environment, visibility is key to impact. This collaboration offers a much-needed solution for businesses looking to maximize their communication strategies in a crowded, fast-moving media ecosystem. As digital platforms continue to reshape how content is discovered and consumed, partnerships like this are not just timely—they are essential.

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Zeta Global has taken a bold step into the future of AI-driven marketing with the launch of Zeta Answers, a cutting-edge intelligence framework that automates complex marketing tasks and decision-making. Announced as part of an early preview for select clients, Zeta Answers is part of the company’s broader mission to transform insights into outcomes and enable a new paradigm known as Agentic Marketing.

Rather than merely surfacing data points or visualizations, Zeta Answers leverages multi-agent AI workflows to recommend and autonomously execute high-impact marketing actions. By shortening the distance between insight and execution, Zeta is aiming to redefine how marketing teams operate, scale, and grow in a hyper-competitive digital landscape.

Features and Strategic Implications:

• From Insight to Action – The Rise of Agentic Marketing:

  • Zeta Answers represents the shift from passive data dashboards to action-oriented AI agents.

  • It replaces fragmented workflows with automated intelligence that acts, not just advises.

  • This is the first true application of Agentic Marketing, where predictive insights lead to direct execution.

• AI-Powered Workflow and Continuous Optimization:

  • Zeta Answers employs a multi-agent AI system capable of analyzing thousands of variables in real-time.

  • It generates prescriptive recommendations, automates testing, and iteratively optimizes performance.

  • Marketers can now move from “what happened” to “what to do next” — in one click.

• Significant ROI Improvements for Early Users:

  • Early adopters report impressive results, including:

    • 30% increase in customer engagement.

    • 10% lift in native ad performance.

    • 4x higher conversions and 4x lower CPA compared to traditional methods.

  • These results highlight Zeta Answers' potential to scale marketing efficiency and profitability.

• The AI-Driven Flywheel: From Prediction to Performance:
  Zeta Answers connects every phase of marketing with an AI-powered feedback loop:

  • Predicting Outcomes: AI anticipates shifts in customer behavior and recommends next-best actions in real time.

  • Proving What Works: Deterministic attribution across channels ensures transparency and performance validation.

  • Exploring on Demand: Self-service analytics empower teams to explore data independently and swiftly.

  • Analyzing to Optimize: A centralized hub continuously surfaces actionable insights, driving perpetual improvement.

• Unified Data Foundation with Zeta Identity Graph:

  • At the core of Zeta Answers lies the Zeta Identity Graph, which includes over 245 million U.S. consumer profiles.

  • This database ensures accurate identity resolution, intent recognition, and signal enrichment.

  • It enables cross-platform targeting with real-time response and full attribution, making it a marketer's strategic asset.

• Shift from Dashboards to Decisions:

  • As CEO David Steinberg notes, CMOs need “decisions, not dashboards.”

  • Zeta Answers delivers this by eliminating guesswork, enabling marketers to focus on creativity, connection, and value creation.

• Industry Validation and the Path Forward:

  • Analysts like IDC’s Gerry Murray affirm the relevance of agent-based AI, noting that brands can now unlock value buried in CDPs and data lakes.

  • Zeta Answers is poised to help brands activate dormant data and apply intelligence to everyday marketing execution.

The introduction of Zeta Answers signals a turning point for marketing operations. With its agentic AI approach, Zeta Global is empowering marketers to transform data into decisions and actions without friction. For brands overwhelmed by dashboards, disconnected tools, or slow execution cycles, Zeta Answers provides a unified, intelligent, and scalable solution that aligns with the real-time demands of modern marketing.

As personalization, performance, and automation become the new currency of growth, tools like Zeta Answers will likely define the competitive edge. This is not just about making marketing smarter—it’s about making it autonomous, predictive, and outcome-focused.

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Sprinklr, a leader in unified customer experience management (Unified-CXM), reported its financial results for Q1 FY26. The results demonstrate continued transformation efforts, improved execution, and a strategic focus on delivering business value through its AI-native CXM platform.

• Total Revenue Growth:

  • Q1 FY26 total revenue reached $205.5 million, up 5% YoY from $196.0 million in Q1 FY25.

  • Subscription revenue was $184.1 million, a 4% YoY increase.

• Operating Income and Margin:

  • GAAP Operating Loss: $1.8 million (vs. $5.7 million income in Q1 FY25).

  • Non-GAAP Operating Income: $36.7 million, showing an increase from $20.9 million YoY.

  • GAAP Operating Margin: -1%.

  • Non-GAAP Operating Margin: Improved to 18%, up from 11% YoY.

• Earnings Per Share (EPS):

  • GAAP Net Loss Per Share: $(0.01), compared to $0.04 EPS YoY.

  • Non-GAAP EPS: $0.12, up from $0.09 in Q1 FY25.

• Liquidity Position:

  • Cash, cash equivalents, and marketable securities totaled $570.2 million as of April 30, 2025.

Outlook & Guidance

• Q2 FY26 Expectations:

  • Subscription revenue: $184M–$185M

  • Total revenue: $205M–$206M

  • Non-GAAP operating income: $33.5M–$34.5M

  • Non-GAAP EPS: ~$0.10 (based on 270M diluted shares)

• Full FY26 Forecast:

  • Subscription revenue: $741M–$743M

  • Total revenue: $825M–$827M

  • Non-GAAP operating income: $129M–$131M

  • Non-GAAP EPS: $0.39–$0.40 (based on 277M diluted shares)

Non-GAAP Financial Metrics Explained

• Purpose of Non-GAAP Reporting:

  • Adjusts for stock-based compensation, amortization, one-time costs, and tax effects.

  • Provides a clearer picture of Sprinklr’s core operating performance.

• Free Cash Flow as a Key Indicator:

  • Defined as net cash from operations minus capital expenditures.

  • Important for assessing liquidity and future investment capabilities.

  • Sprinklr generated record free cash flow in Q1 FY26.

• Limitations Acknowledged:

  • Non-GAAP metrics may vary by company.

  • Used solely for supplemental insights and not a replacement for GAAP measures.

Sprinklr's Q1 FY26 performance showcases its successful strategic shift, with robust non-GAAP profitability, record free cash flow, and continued growth in subscription revenue. While FY26 is a transitional year, Sprinklr’s positioning within the AI-native CXM space places it in a strong position for sustainable growth into FY27 and beyond.

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GMO GlobalSign, a leading global Certificate Authority and digital identity solutions provider, has unveiled its Verified Mark Certificates (VMC) offering. Designed to combat the rising tide of email spoofing and phishing, this solution enhances trust, brand visibility, and security for email communications. The launch also marks a new strategic partnership with Valimail, a pioneer in automated DMARC enforcement, enabling seamless implementation of Brand Indicators for Message Identification (BIMI).

Highlights of the Launch

• The Email Landscape Today:

  • 240 million emails are exchanged every minute globally (Statista, 2024).

  • 67% of B2B buyers prefer email outreach (SoPro, 2024).

  • 3.4 billion emails are malicious, many using AI-generated phishing tactics (Astra, 2024).

• Why Verified Mark Certificates Matter:

  • Email spoofing and phishing threaten brand credibility and security.

  • VMCs provide cryptographic authentication, visibly verifying sender identity.

• What Verified Mark Certificates Offer:

  • Authentication & Trust:

    • Verified logo and domain displayed in recipient inboxes.

    • Cryptographic signatures prove the email is from a trusted source.

  • Enhanced Deliverability:

    • Emails with VMCs are less likely to be filtered as spam.

    • Increases open rates and ensures message visibility.

  • Brand Visibility:

    • Display of official logo builds instant recognition and trust.

    • Reinforces brand consistency across customer touchpoints.

  • Protection from Spoofing:

    • VMCs integrate with DMARC to prevent domain impersonation.

    • Partnership with Valimail enables automated DMARC enforcement.

  • Regulatory Compliance:

    • Helps meet security benchmarks required by compliance frameworks.

    • Supports DMARC alignment for BIMI implementation.

• The GlobalSign–Valimail Partnership:

  • Valimail’s technology ensures that only authorized messages display a verified logo.

  • Streamlined integration enables clients to adopt VMC and DMARC swiftly.

  • The collaboration strengthens overall email security and user engagement.

Benefits for Organizations

• Enhanced Trust:
  Recipients are assured that the email originates from a verified sender, reducing phishing risk.

• Improved Deliverability:
  Branded, authenticated emails are more likely to bypass spam filters and reach inboxes.

• Brand Protection:
  Demonstrates a commitment to security and digital trust, strengthening brand reputation.

• Compliance Assurance:
  Helps meet industry standards and regulatory requirements, especially those involving email authentication.

• Superior User Experience:
  Fosters confidence in digital communication and increases email engagement rates.

As email remains a dominant channel for B2B communication, GMO GlobalSign’s Verified Mark Certificates offer a powerful solution to elevate trust, prevent fraud, and improve brand visibility. With support from Valimail’s automated DMARC enforcement, GlobalSign’s clients can now protect their domains from spoofing while enhancing email marketing performance. This move reaffirms GlobalSign’s commitment to digital identity, privacy, and trust in a rapidly evolving threat landscape.

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In a move set to transform the creative operations landscape, Edisen, the creative technology company known for high-performance content, has officially rebranded as Orb Group. This bold transformation is more than a name change it’s a signal of intent to disrupt legacy content production models by merging creativity, operational precision, and AI-driven scale.

With marketers facing increasing pressure from budget cuts, content overload, and fragmented channels, Orb Group emerges as a future-ready partner, offering streamlined, tech-enabled solutions through its proprietary Orb1 platform.

Why the Shift to Orb Group?

• Industry Pressures Demand Innovation:

  • Gartner’s 2025 CMO Spend Survey reveals 40% of CMOs are slashing agency spend.

  • There's a growing shift to in-house content creation, driven by a need for cost-effective, scalable operations.

• Legacy Models Fall Short:

  • Traditional agencies struggle with today’s pace, platform complexity, and global demands.

  • Orb Group positions itself as an agile, tech-first alternative tailored to modern content needs.

Introducing the Orb1 Platform: Content Intelligence Meets Scale

At the core of Orb Group’s value proposition is Orb1, a smart production platform purpose-built to transform creative workflows. Orb1 is engineered to integrate with existing brand ecosystems, leveraging AI to automate and enhance every step of the content lifecycle.

Capabilities of Orb1

• Orb Smart Production

  • Modular and AI-powered shoot planning.

  • Allows brands to capture once and adapt endlessly—across formats, markets, and demographics.

  • Maximizes asset value while minimizing time and cost.

• Orb Smart Versioning

  • Uses AI for content localization, automated voiceovers, and multi-market asset adaptation.

  • Ensures global brand consistency and cultural relevance.

  • Speeds time to market with zero creative compromise.

• Orb Workflow Optimization

  • End-to-end consulting for operational improvement.

  • Maps entire content ecosystems: vendors, tools, processes.

  • Helps brands reduce inefficiencies and unlock scale.

• Orb Broadcast Distribution

  • Content delivery to OTT, digital, and broadcast with built-in rights clearance and QC.

  • Reduces formatting and distribution costs dramatically.

  • Ensures assets are “screen-ready” and compliant across platforms.

Real-World Impact: Vital Proteins Case Study

To bring its global campaign to life across 23 markets, Vital Proteins, a Nestlé Health Science brand, turned to Orb Group.

What they achieved using Orb1:

• 1 modular shoot activated across markets.

• Over 500 localized assets generated in just 5 weeks.

• 40% reduction in production costs.

• On-brand, in-culture content delivered at record speed.

“It didn’t seem possible to develop a library of assets of this scale in such a short amount of time, yet the Orb team delivered on-brand video content at scale in a fraction of the time we had planned,”
— Taylor Lear, Senior Manager, Vital Proteins

A New Model for Creative Partnerships

• AI at the Core:
  Orb1 uses machine learning to intelligently tag, version, and deploy content—cutting down manual hours and guesswork.

• Control and Clarity for Clients:
  Brands retain more control over creative processes, ensuring better ROI on every campaign.

• End-to-End Ecosystem Thinking:
  Orb isn’t just a tech provider—it acts as a strategic partner guiding brands through transformation.

“Modern content demands have outpaced traditional systems,”
— Ben Torkian, CTO, Orb Group
“We've engineered Orb1 to deliver the speed, scale, and precision brands need.”

With its transformation from Edisen to Orb Group, the company positions itself as a game-changing creative operations partner. Through its AI-driven Orb1 platform, Orb is solving the content chaos plaguing modern marketing teams—bringing intelligence, scale, and efficiency to every asset, campaign, and screen.

In a world where content is currency, Orb Group is building the new financial system.

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