Fohr, the creator marketing company betting big on cultural intelligence and performance guarantees, has appointed Scott Levy as its new Chief Revenue Officer. The move underscores Fohr’s push to become the enterprise “system of record” for creator marketing, just as the space matures into a mainstream channel for global brands.

Levy isn’t new to this rodeo. With more than 25 years in martech, he’s helped scale companies at the intersection of technology and brand marketing—from Olapic, an early pioneer in user-generated content, to CreatorIQ, where he steered revenue growth in the influencer marketing space. Now at Fohr, his mission is clear: accelerate enterprise adoption and oversee the launch of Fohr’s forthcoming predictive platform.

Cultural Intelligence Meets Performance Guarantees

Creator marketing has often been criticized for being fuzzy on ROI. Fohr’s pitch is different. The platform blends cultural mapping, predictive technology, and guaranteed performance, promising what it claims is double the performance of rivals. By Fohr’s math, every $1M invested translates into $2M in ad spend value across its 300,000+ opt-in creator network.

It’s a bold promise in a market where brands are increasingly demanding accountability. “The ability to deliver measurable returns through cultural intelligence, not just reach and frequency, is what separates leaders from followers in today’s attention economy,” said Levy.

The Stakes in Creator Marketing

The appointment comes at a critical time. Global brands are pouring more dollars into creator-led campaigns, but the competition is fierce. Rivals like CreatorIQ, Aspire, and Captiv8 are also building enterprise-ready platforms, each trying to solve the same problem: how to scale authenticity without sacrificing measurable impact.

Fohr’s edge may lie in tying culture to performance. Founder and CEO James Nord summed it up: “We’re at an inflection point where cultural intelligence and predictive performance are becoming an absolute necessity for breakthrough marketing.”

What’s Next

With Levy at the revenue helm, Fohr is positioning itself as the go-to platform for CMOs who want creators to be more than a tactical channel—they want them integrated into broader brand strategy with measurable, predictable outcomes. The upcoming predictive platform could be the moment that defines whether Fohr can stand out in an increasingly crowded market.

For now, the company has signaled it’s done playing small ball. Appointing a CRO with Levy’s track record is a clear message: Fohr is aiming for the enterprise big leagues.

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Pinnacle, long known for its high-octane dealership events, is shifting gears. The company has unveiled a new suite of 360° dealership solutions that extend well beyond event marketing—covering everything from in-store assessments to service advisor training. The move signals a push into performance-driven, data-informed strategies designed to help auto dealers not just bring customers in, but keep them engaged.

The timing couldn’t be sharper. Automotive retail is in the throes of transformation, with tighter competition, higher customer expectations, and margins under constant pressure. Dealers need more than flashy events; they need sustainable strategies that boost efficiency across sales and service. Pinnacle’s answer? A comprehensive training and development program that touches every layer of the dealership.

From Events to End-to-End Performance

Pinnacle’s new offerings cover a wide spectrum:

• In-Store & Virtual Assessments to identify operational gaps.

• Sales Consultant & BDC Training to improve lead handling and appointment conversions.

• Sales & Service Management Training to elevate leadership and retention.

• Service Advisor & BDC Training to optimize customer experiences post-sale.

The company claims early adopters of these programs have already reported a 15% lift in sales appointment show rates and a 20% increase in service retention. Those numbers reflect what the industry has been demanding—tangible results, not just marketing sizzle.

Keeping the Events That Built Its Brand

Despite this evolution, Pinnacle isn’t abandoning the high-impact events that made its name. Dealers can still expect Staffed Events, Hosted Events, Off-Site Sales Marketing, and Direct Mailers—now integrated into a broader growth strategy. Think of it less as a pivot, more as an expansion into a hybrid model where customer acquisition aligns with operational excellence.

“Our clients asked for more than just marketing—they needed a true partner in dealership growth,” said Joe Cox, CEO of Pinnacle. “We listened and delivered a full-circle approach that bridges the gap between customer acquisition and operational excellence.”

Or as Justin Hill, VP of Operations, put it more bluntly: “We’re not just bringing customers through the door—we’re making sure your team is ready to close the deal and keep them coming back.”

Why It Matters

Pinnacle’s transformation reflects a bigger trend in the auto industry: dealerships can’t rely solely on incentives or marketing gimmicks to survive. Training, data-driven insights, and customer experience tools are becoming table stakes in a competitive landscape where loyalty is fragile. Rivals like NCM Associates and DealerSocket offer similar end-to-end dealership solutions, but Pinnacle’s differentiator lies in blending its proven event marketing DNA with full-scale operational support.

For dealers, the implication is clear: it’s not enough to draw the crowd—you’ve got to be ready to convert and retain them.

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Retail media just got a major upgrade. Moloco Commerce Media (MCM), best known for its AI-driven retail ad solutions, has inked a partnership with Skai, the omnichannel advertising platform trusted by more than 8,000 advertisers worldwide. The deal essentially plugs Skai’s massive advertiser network directly into Moloco’s growing roster of retail media partners—creating a smoother path for campaigns that scale and revenue that multiplies.

At its core, the partnership is about removing friction in a market that’s exploding. Retail media is one of digital advertising’s fastest-growing sectors, projected to hit hundreds of billions in spend globally over the next few years. But fragmentation—too many platforms, too many walled gardens—remains a headache for both advertisers and retailers. By linking Moloco’s retail media inventory with Skai’s campaign management platform, the two companies are betting they can solve part of that complexity puzzle.

What Retailers Get

Retailers using Moloco already tap into advanced AI, predictive analytics, and automated bidding tools to maximize ad revenue. Now, thanks to Skai’s integration, those same retailers gain exposure to entirely new budgets from thousands of advertisers. More demand, less operational hassle, higher revenue—it’s hard to find a retailer who wouldn’t take that deal.

What Advertisers Get

For advertisers, the value is in scale and simplicity. Skai’s platform already supports campaigns across search, social, and ecommerce marketplaces. With Moloco’s networks added in, advertisers can fold retail media buys into their omnichannel strategies without juggling multiple systems. The combination of Moloco’s AI (which fine-tunes targeting and optimization) and Skai’s automation (including its GenAI assistant, Celeste) promises more relevant ads and smoother execution.

The Shopper Angle

This isn’t just a win for advertisers and retailers. Shoppers—the ultimate target—stand to see more personalized, contextually relevant ads across retail channels. In theory, that means fewer irrelevant banner placements and more timely, useful offers that actually encourage conversions. If retail media has been criticized as intrusive in the past, Moloco and Skai are pitching this partnership as a way to make it smarter and less annoying.

Industry Implications

The retail media landscape has quickly become the “third big wave” of digital advertising, after search and social. Amazon still dominates, but a growing number of retailers—from Wayfair to StockX—are racing to monetize their own audiences. With more than 125,000 advertisers already running campaigns on Moloco’s network, the tie-up with Skai could accelerate adoption for mid-tier and emerging retailers looking to cash in.

It also raises the stakes for rivals. Platforms like Criteo, CitrusAd, and PromoteIQ are all chasing the same dollars. Moloco’s move to hook directly into Skai’s omnichannel capabilities gives it a potential differentiator: advertisers don’t just get another retail network, they get one already integrated with the rest of their media strategy.

As Pat Copeland, General Manager of Moloco Commerce Media, put it: the goal is “reliable performance, easy campaign management, and ads that truly resonate with shoppers.” Skai’s Chief Growth Officer Matt Vignieri echoed the sentiment, highlighting the combination of Moloco’s reach with Skai’s transparency and scale.

The bottom line: retail media is growing up fast, and partnerships like this one are shaping how money flows across the ecosystem. Expect others to follow suit—or risk being left behind.

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StackAdapt just pulled off a programmatic advertising hat trick. In G2’s latest quarterly reports, the demand-side platform (DSP) claimed leadership across three hotly contested categories: Best Connected TV (CTV) Advertising Platforms, Best Digital Audio Advertising Software, and Best DSP overall.

For those tracking adtech trends, the recognitions land at a pivotal moment. Streaming and digital audio are two of the fastest-growing channels in programmatic, and advertisers are desperate for ways to reach increasingly fragmented audiences. StackAdapt’s dominance across these touchpoints suggests it’s not just keeping up—it’s setting the pace.

CTV: Breaking Through the Streaming Noise

Connected TV remains a crowded space where advertisers battle for viewer attention across Netflix, Hulu, Disney+, and beyond. StackAdapt’s CTV offering is designed to deliver scale and measurable outcomes, giving brands the tools to stand out amid the streaming surge. G2’s customer-driven ranking indicates advertisers trust the platform to cut through the clutter.

Audio: Turning Up the Volume

Digital audio, whether it’s podcasts, music, or live radio streams, has quickly become a favorite channel for brands chasing engaged audiences. StackAdapt’s platform aims to capitalize on that momentum with dynamic, contextually relevant campaign tools. Landing the top spot in G2’s Digital Audio Advertising category reflects how advertisers see real value in those capabilities.

Still #1 DSP

Perhaps the bigger story is StackAdapt’s continued hold on the Best Demand-Side Platform category. In a field that includes heavyweights like The Trade Desk and Google DV360, staying at the top signals sustained confidence from advertisers across industries.

Why It Matters

G2’s rankings are powered by customer reviews, not industry hype. That makes these recognitions a reliable pulse check on how platforms actually perform in the field. For StackAdapt, it’s further validation of its strategy: keep expanding into emerging channels while doubling down on measurable performance.

The company has built a track record here. From appearing on G2’s Best Software Awards lists in both 2024 and 2025 to maintaining leadership in multiple programmatic categories, StackAdapt has consistently managed to stay in front of shifting advertiser needs.

With CTV and digital audio accelerating, the takeaway is clear: StackAdapt isn’t just along for the ride. It’s steering the conversation about where programmatic advertising goes next.

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Pharmacy benefits are complicated—sometimes maddeningly so. Navion thinks it has a fix. The company today launched its Partner Sales & Marketing Support Portal, a digital resource hub designed to help brokers, benefit consultants, TPAs, and existing partners simplify pharmacy conversations and win more client trust.

The pitch: stop drowning in acronyms and regulatory fine print. Start leading conversations with clarity and credibility.

What’s Inside the Portal

Navion’s new Partner Portal comes stocked with resources that are often missing when brokers and consultants walk into client meetings:

• Co-brandable sell sheets tailored to pharmacy benefit and cost-containment priorities.

• Timely insights tied to hot topics like GLP-1 management.

• Sharable FAQs that break down industry jargon into plain English.

• Regularly refreshed content to keep users ahead of regulatory shifts and market trends.

Partners can slap their own logos on the content, making it easy to present Navion’s expertise as part of their own toolkit.

Why It Matters

Pharmacy benefits are one of the fastest-rising line items in healthcare spend, and with new drugs flooding the market, employers are desperate for clarity. Navion is betting that by empowering brokers and advisors with polished, ready-to-go content, it can become the de facto standard for pharmacy benefit communication.

“Pharmacy is complex—and it’s one of the biggest opportunities to deliver real value to clients,” said Kiley Ward, Navion’s Chief Revenue Officer. “We built this portal to give our partners an even stronger way to educate clients, showcase pharmacy solutions, and reinforce their value in every conversation.”

Industry Context

Navion’s move reflects a broader trend in the benefits space: equipping intermediaries with digital-first sales tools. Rivals in pharmacy benefit management have flirted with similar strategies, but Navion’s approach—exclusive, customizable, and always updated—could set it apart. By making partners look smarter in front of clients, Navion strengthens its own foothold in a sector where trust and clarity are rare commodities.

Access and Availability

The Partner Portal is available now to current Navion clients and partners. Advisors can register with an access code, download materials, and start personalizing them immediately.

Navion says the goal is simple: help partners move from reactive to proactive conversations—and ultimately win more business.

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Distribution isn’t exactly the sexiest corner of the supply chain, but it’s the one that keeps industries running. Now, Prokeep, the communications platform already used by thousands of distributors, wants to make it a little smarter.

At the NAW Innovators Summit, the company debuted its AI-powered Order Engine, a connected front-of-house system designed to move distributors from reactive order taking to proactive revenue generation.

From Inboxes to AI Workflows

For years, distributors have wrestled with a mix of sticky notes, phone calls, and disconnected systems. Prokeep’s pitch: consolidate everything into one AI-driven hub where counter staff, inside sales, marketing, and branch operations can actually see the same data in real time.

The new Order Engine pairs automation with a built-in Growth Hub marketing module:

• Order Automation: Instantly checks stock, builds quotes, and confirms orders.

• Growth Hub: Transforms live order data into targeted texts, emails, surveys, and follow-ups—basically a CRM that doesn’t just sit there but nudges teams into action.

The result is a closed loop where every customer interaction can spin off a campaign, and every campaign can feed back into new orders.

“Distributors shouldn’t have to chase information across inboxes and sticky notes,” said CEO Jack Carrere. “AI-powered workflows turn chaos into clarity, bringing structure and speed that directly translate into more orders.”

Tested in the Wild

The launch wasn’t just a demo. ABC Supply Co. Inc., one of the largest U.S. distributors, piloted the system and found that automating order workflows let branches respond faster, capture more business, and protect key customer relationships through improved accuracy.

“Putting customers first means communicating in the ways they prefer,” said ABC Supply CIO Tony Vaden. “Prokeep helps us do that by adding another convenient touchpoint that keeps service moving.”

Why It Matters

Margins are tight, customer expectations are climbing, and legacy systems don’t cut it anymore. Distributors that once treated orders as transactional now have to think like marketers. Prokeep is betting its Order Engine—by uniting conversations, order history, and AI-driven outreach—can give distributors the same kind of data-fueled advantage that e-commerce giants already exploit.

Beyond the Branch

Prokeep is also extending its reach by linking with the tech contractors already use, enabling one-screen ordering with distributors. On top of that, the company is partnering with manufacturers so that product launches and promotions can flow directly through distribution channels—effectively turning branches into marketing engines.

The Bottom Line

With the Order Engine, Prokeep is trying to drag distribution into the AI era without forcing branches to reinvent how they work. If it delivers, distributors may finally get the clarity—and speed—that customers have long expected but the industry has struggled to provide.

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AI may be reshaping everything from coding to copywriting, but for enterprises, customer service is the true proving ground. Today, ASAPP announced major upgrades to its GenerativeAgent® Platform, positioning it as a full-fledged enterprise AI engine for contact centers.

What started as a breakthrough in multi-turn AI conversations has evolved into an enterprise-ready system that Fortune 100 brands already have running in production. The promise: turn every customer interaction into not just a resolved ticket, but an insight pipeline for loyalty and growth.

From Chatbot to Enterprise AI Agent

While most customer service AI stops at scripted responses or escalations, ASAPP’s GenerativeAgent aims higher. The platform can reason, coordinate, and learn at scale, effectively simulating “infinite” agents working in parallel, complete with built-in quality controls to keep interactions on-brand and compliant.

The latest release introduces:

• Operational Oversight – Monitoring dashboards, flagged conversation reviews, and simulation tools so leaders can test changes before they go live.

• Builder Flexibility – Faster knowledge base configuration, prebuilt CRM/telephony connectors, and API integrations for complex workflows.

• Voice Support – Multi-agent voice configuration for enterprises expanding into phone-based AI support.

“Legacy CRMs were built to store tasks, not drive intelligence,” said CEO Priya Vijayarajendran. “This release ensures extraordinary service becomes the default, turning every interaction into actionable intelligence.”

The Market Context

ASAPP’s timing is sharp. Gartner predicts that by 2027, 25% of enterprises will rely on AI agents for a majority of customer interactions. Competitors like Five9, NICE, and Talkdesk are investing heavily in AI augmentation, but ASAPP is going all in on autonomous, governable agents—an edge in a space where “AI hallucinations” remain a board-level concern.

Unlike traditional CCaaS platforms that bolt on AI assistants, ASAPP has architected GenerativeAgent as a native agentic system. That means enterprise IT teams get observability, compliance workflows, and human-in-the-loop oversight baked in, not bolted on.

Why It Matters

Contact centers have long been seen as cost centers. ASAPP is betting that its platform can flip that script, transforming CX into a system of record for brand health and customer intelligence. If it works as promised, the platform could make AI customer service less about deflection and more about data-driven growth.

Or as Devidas Desai, SVP of product management, put it: “GenerativeAgent has grown from a promise to proven reality. It’s like a storefront open 24/7—consistent, high-quality, and getting smarter with every conversation.”

Looking Ahead

ASAPP will showcase the platform on September 18, 2025, during its webcast Beyond AI Agents: The New CX Horizon. Expect live demos of monitoring, safety guardrails, deployment workflows, and a peek at how proactive service could reshape the contact center playbook.

One thing’s certain: AI won’t just be answering questions—it will be rewriting what enterprises think customer service is for.

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33Across, the technology company powering supply-side data activation, has announced the availability of Equifax’s IXI Network™ financial-based targeting segments within its proprietary Glossary platform. For the first time, marketers can directly activate IXI Network audiences across CTV, app, and display inventory via 33Across’s curated private marketplaces (PMPs)—bringing financial-based targeting closer to the supply side with greater precision, control, and performance.

The IXI Network, long trusted by top financial institutions and marketers, links offline consumer asset intelligence with online programmatic media. By making these segments available in Glossary, 33Across enables network members to bridge the gap between audience segmentation and real-time execution across the open internet.

How It Works

Through Glossary, IXI Network segments are:

• Curated in PMPs – Bundling Equifax’s direct-measured, anonymized U.S. consumer asset data with premium, brand-safe inventory.

• Filtered at the Supply Level – Applying data before inventory reaches DSPs, eliminating non-performant supply.

• Activated Across Channels – Extending offline wealth insights into CTV, display, and in-app environments at scale.

• Optimized in Real Time – Using Glossary’s AI-driven supply-path intelligence to maximize KPIs like CTR, VCR, and viewability.

“Glossary was built to help brands improve programmatic performance and execute against their quality standards,” said Paul Bell, President of 33Across. “The Equifax IXI Network data is the gold standard for directly measured, anonymous consumer assets, and we’re excited for Network members to expand its application across the supply side.”

Melinda McBride, SVP of Partnerships and GM of Data-Driven Marketing at Equifax, added:

“Our IXI wealth segments represent 45% of the nation’s assets. Customers have long used them to inform critical business decisions, and now they can activate those insights programmatically with greater efficiency and scale.”

Why It Matters

This move strengthens the case for supply-side intelligence in programmatic advertising. By merging audience quality, content relevance, and inventory performance in one workflow, 33Across is positioning Glossary as a next-generation activation hub for brands looking to modernize their digital targeting strategies.

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