Clari, the top enterprise Revenue Orchestration Platform, has announced a multi-year expansion of its partnership with The Access Group, a leading global provider of business management software. With over 800 GTM professionals actively using Clari, this collaboration marks a major step forward in transforming revenue operations with AI, scalability, and predictable growth.

Highlights of the Expanded Partnership

1. Partnership Evolution Since 2021

• The Access Group has been a Clari customer since 2021 and is now expanding to the full Revenue Orchestration Platform.

• The platform now supports functions including:

  • Sales engagement and productivity

  • Conversational intelligence

  • Revenue operations

  • Forecasting and deal inspection

2. Unified Global Revenue Operations

• Over 800+ employees across the UK, Europe, Asia-Pacific, and the USA use Clari daily.

• Clari enables global GTM teams to collaborate and align around a single source of revenue truth.

• Provides clear visibility into every stage of the revenue lifecycle — from new pipeline generation to renewals and upsells.

3. AI-Powered Revenue Precision at Scale

• The Access Group uses Clari to:

  • Increase win rates by focusing on high-priority deals

  • Reduce deal slippage and improve forecast accuracy

  • Execute scalable, repeatable revenue motions

• Clari unifies structured and unstructured data into real-time insights that highlight risks, surface opportunities, and guide action.

4. Cross-Functional GTM Alignment

• Quote from Ciarán Brennan, Senior Director, Revenue Operations at The Access Group:

  “Clari has brought Sales, Marketing, Customer Success, and Leadership into one platform — aligning our entire GTM team around shared data, workflows, and goals.”

• This integration results in better collaboration, faster execution, and more customer-centric growth strategies.

5. Enterprise-Grade Scalability & Flexibility

• Clari's platform features include:

  • Unified data foundation for full visibility

  • End-to-end revenue workflows across functions

  • Flexible cadences to manage pipeline, deals, forecasts, and renewals

  • AI at the core to deliver actionable insights and predictive guidance

• Allison Carroll, Chief Customer Officer at Clari, noted:

“With Clari, The Access Group has a new way to bring all GTM teams together to collaborate, guide focus, and run revenue with predictability.”

This expanded partnership between Clari and The Access Group showcases how high-growth enterprises can unify revenue operations, boost team productivity, and drive predictable outcomes at scale. With AI at the core and a single source of truth across the revenue engine, Clari empowers modern organizations to transform how they execute and grow in today’s dynamic markets.

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More than 250,000 businesses use HubSpot as their central hub for marketing, sales, and service data. Now, with the explosion of generative AI, HubSpot is doubling down on helping customers turn their data into action.

In a groundbreaking move, HubSpot has become the first CRM to launch a deep research connector with ChatGPT, allowing businesses to leverage powerful AI-backed insights directly within their CRM workflows.

Highlights of the HubSpot–ChatGPT Integration

1. A Unified AI-Driven Research Tool

• Over 75% of HubSpot customers already use ChatGPT.

• The new integration allows businesses to combine ChatGPT's analytical capabilities with HubSpot's CRM data for immediate, actionable insights.

2. AI Use Cases Across Teams

Marketing:

• Query example: “Find my highest-converting cohorts and create a tailored nurture sequence.”

• Result: Launch an automated HubSpot workflow to boost engagement.

Sales:

• Query example: “Segment target companies by revenue and tech stack. Identify top enterprise expansion opportunities.”

• Result: Sync with HubSpot for personalized prospecting.

Customer Success:

• Query example: “Identify inactive but promising accounts and generate re-engagement strategies.”

• Result: Automate actions in HubSpot to increase retention.

Support:

• Query example: “Analyze seasonal ticket trends to forecast staffing needs.”

• Result: Activate HubSpot’s Breeze Customer Agent to manage workload spikes.

Easy Activation and Trusted Controls

• Admins can activate the connector in ChatGPT by selecting HubSpot as the data source and authenticating.

• Each user will only access CRM data based on their permission level (e.g., reps only see their own pipelines).

• Importantly, HubSpot data is not used to train ChatGPT models, ensuring privacy and compliance.

Strategic Value for Businesses

• “The HubSpot connector is like having an extra analyst on the team,” said Colin Johnson of Youth Enrichment Brands.

• “We’re building tools to help businesses lead through the AI shift,” noted Karen Ng, SVP at HubSpot.

• According to OpenAI's Nate Gonzalez, the integration “brings faster, better insights by giving ChatGPT deeper context.”

Availability

• Available globally across all HubSpot tiers with a paid ChatGPT plan.

• Supported in Team, Enterprise, Pro, Plus, and Edu plans (regional variations apply).

• All languages supported by ChatGPT are compatible.

HubSpot’s deep research connector with ChatGPT marks a pivotal advancement in how AI and CRM work together. From marketing and sales to customer success and support, businesses now have a simple, trusted, and powerful way to unlock insights and take action — faster than ever before.

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SOCi’s 2025 Consumer Behavior Index (CBI) delivers a wake-up call to digital marketers: AI may kickstart discovery, but trust is earned on social media and through reviews. While 19% of consumers are using tools like ChatGPT and Gemini to find local businesses, a staggering 95% don’t trust AI alone when making final purchase decisions.

“AI may answer the question, but social media earns the trust,”

— Monica Ho, CMO, SOCi

AI Is the Starting Point — Not the Decision Maker

Consumers aren’t dismissing AI outright. Instead, they use it as a first step, then cross-reference AI results with what they see on TikTok, Instagram, and online reviews:

• 34% of Gen Z use TikTok to discover new brands

• 35% of Gen Z rely on Instagram for brand discovery

• 91% of all consumers use peer-generated content for local business evaluations

Social Media and Reviews: The Real Conversion Engines

As platforms like Google increasingly surface TikTok videos and Instagram posts in search, the need for an authentic, social-first presence has become non-negotiable. According to SOCi’s 2024 Local Visibility Index, brands without active social strategies are missing millions in potential revenue.

Further, reviews have become the final conversion checkpoint:

• 40% of younger consumers prefer video reviews

• 65% say they’re more likely to choose a business that actively responds to reviews

• But 55% are increasingly skeptical of fake feedback — authenticity is king

Reviews Also Shape AI Discovery

The CBI also highlights an emerging insight: Customer reviews influence AI-driven recommendations. As Damian Rollison noted in Search Engine Land, tools like ChatGPT integrate review data when suggesting local businesses. This means your review presence affects both human and machine perception of your brand.

Action Steps for Marketers

To remain relevant in today’s fragmented discovery landscape, CMOs and digital leaders must:

1. Invest in social-first content, especially on TikTok and Instagram

2. Encourage and manage real customer reviews, prioritizing transparency

3. Lean into visual formats like video testimonials and behind-the-scenes footage

4. Engage authentically on social and review platforms—don’t automate human touch

5. Monitor AI-referenced content to ensure accurate and favorable brand representation

“Those who showcase real customer experiences, lean into visual content, and engage meaningfully… will earn lasting loyalty.”
— Monica Ho, CMO, SOCi

Authenticity Wins in a Multi-Touch World

In 2025, marketing success isn’t just about visibility—it’s about credibility. Consumers move fluidly between AI tools, social feeds, and review platforms to validate every step of the buying journey. Brands that silo these touchpoints will fall behind. The new mandate? Show up authentically across channels or risk irrelevance.

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The email marketing ecosystem is transforming rapidly, influenced by evolving privacy regulations, mailbox provider updates, AI advancements, and changing consumer behavior. In response, Litmus from Validity, in its latest 2025 State of Email report, offers a deep dive into what’s working, where marketers are struggling, and how leading organizations are driving better results with smarter investments.

Insights from the Report

1. ROI and Budget Allocation

• 78% of marketers can track ROI from email; however, 22% struggle to prove its value.

• Companies achieving 36:1 to 50:1 ROI dedicate 25-50% of their marketing team to email.

• Organizations allocating 15%+ of their marketing budget to email are 2x more likely to achieve 40%+ open rates.

2. Challenges with Personalization

• Top personalization hurdles:

  • Efficient content development – 17%

  • Data collection and analysis – 16%

  • Measuring personalization impact – 15%

3. Content Production Trends

• Speed of execution has improved—only 6% of teams now need more than two weeks to produce an email, down from 62% in 2024.

• 30% of marketers are hiring for content creation skills, highlighting a talent gap.

AI’s Growing Role in Email Marketing

1. Future Expectations

• 29% of marketers see AI-driven content and analytics as the biggest game-changer for 2025.

• 70% predict AI will run up to 50% of email tasks by 2026.

• 18% believe AI will handle 50-75% of email marketing efforts in the near future.

2. Adoption Trends

• 49% are already using generative AI for static email copy.

• Use of AI-generated images has surged by 340% over the past year.

Interactive Content and Compliance

1. Engagement through Interactivity

• 97% of marketers use at least one interactive email element.

  • Most effective: Buttons/CTAs (35%)

2. Rising Compliance Pressure

• 14% cite data privacy compliance as a critical challenge.

• The figure rises to 23% among those with higher email budgets.

Industry-Specific Trends

• Retail & Professional Services: Use email primarily for brand awareness and engagement.

• Tech Companies: Leverage email based on purchase/transaction data, aiming to drive leads and conversions.

The 2025 State of Email report confirms that email remains a powerful, ROI-positive channel—but only when done strategically. From embracing AI to doubling down on personalization and compliance, marketers who invest in talent, technology, and smart execution are best positioned for future success.

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Cents, the all-in-one business management platform for garment care SMBs, has unveiled powerful updates to Cents Accelerate, its marketing automation suite. These enhancements help laundry businesses retain more customers, increase repeat revenue, and manage engagement efforts—all from one platform.

As small and medium-sized laundry businesses face rising competition, Cents positions itself as a strategic partner, enabling operators to combine customer data with robust automation tools.

Enhanced Marketing Tools in Cents Accelerate

1. Automated Campaigns

• "Set it and forget it" functionality for personalized email/SMS communications.

• Campaigns are triggered by customer behaviors like:

  • First-time signups

  • Completed orders

  • Review requests

  • VIP tier achievements

• Helps drive engagement and repeat purchases with zero manual work.

2. Advanced Segmentation & Targeting

• Leverages in-platform customer data to:

  • Target specific segments (e.g., new vs. loyal customers)

  • Deliver relevant promotions and messages

• Increases effectiveness by aligning messaging with customer behavior.

3. Customizable Flows and Templates

• Choose from pre-built campaign templates or create custom flows.

• Templates maintain brand consistency and speed up execution.

• Supports both email and SMS marketing for multichannel reach.

4. Real-Time Performance Analytics

• Track opens, clicks, and conversions directly in the Cents dashboard.

• Use analytics to:

  • Refine campaigns

  • Identify high-performing segments

  • Drive data-informed decisions

Proven Customer Success

Early adopters are already seeing tangible results:

“We collected five reviews on the first day,” said Horace Lewis, owner of Xpress Laundry.
“I set up three VIP tiers with SMS discounts that trigger automatically—this feature is amazing.”

Key highlights from user feedback:

• Seamless SMS/email campaigns

• Significant lift in Google Reviews

• Improved loyalty through tier-based VIP promotions

Solving Key Marketing Challenges

Cents Accelerate addresses common pain points for SMB operators:

• Template Library: Easily customizable with brand visuals and messaging.

• Trigger-Based Automation: Ensures timely engagement with no manual input.

• Two-Way Chat: Enables real-time customer interaction and support.

• Zero Tech Overhead: Fully integrated into the existing Business Manager dashboard, with no need for extra tech resources.

With the new enhancements to Cents Accelerate, laundry businesses can automate, personalize, and optimize their marketing—all in one place. By streamlining customer engagement and simplifying campaign management, Cents empowers operators to retain more customers, grow repeat business, and operate more efficiently.

These updates are available immediately to all existing Cents users, setting a new standard for marketing automation in the garment care industry.

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In a historic first for South Korea, immersive content specialist dotmill has created groundbreaking digital content for The Sphere in Las Vegas the world’s largest and most immersive spherical LED display. In partnership with Galaxy Corporation, dotmill led the planning, direction, and production, marking a major global milestone for Korean creative and technical capabilities.

This feat solidifies dotmill’s place on the global stage, showcasing its ability to innovate in immersive environments where only a handful of content producers can compete.

Highlights of the Sphere Project

1. The Sphere: A One-of-a-Kind Immersive Platform

• Measures 157 meters in diameter and 111 meters in height.

• World's only 360-degree panoramic LED media façade.

• Requires content tailored to its enveloping structure and curved surface.

• Demands advanced spatial analysis and graphic design, far beyond traditional video formats.

2. dotmill’s Unique Role in Content Production

• First Korean company to directly produce Sphere content.

• Collaborated with Galaxy Corporation across:

  • Creative planning

  • Immersive content direction

  • Full-scale visual production

• Developed custom content that aligns with the Sphere’s immersive architecture.

3. Immersive Campaign for a Major Korean Brand

• Content serves a Korean financial group's global brand campaign.

• Opens with space-themed visuals: A “Daisy” motif and logo symbolically bloom in outer space.

• Transitions into a dynamic display of cinematic visuals and expressive digital artwork.

• Designed to convey brand identity through visual storytelling in an immersive environment.

Technical and Creative Challenges

dotmill emphasized the need for a new visual language:

“The Sphere is not merely a colossal screen but a platform that demands technical interpretation and visual strategies vastly different from traditional video,” said a dotmill spokesperson.

Creative strategies included:

• Developing non-linear, panoramic motion graphics.

• Designing for curved visual planes and dynamic viewer perspectives.

• Utilizing XR and immersive storytelling principles to engage audiences.

dotmill: A Leader in Immersive Media-Tech

• Specializes in XR content, interactive media, and digital twin-powered attractions.

• Portfolio includes:

  • National and regional exhibition halls

  • Urban content initiatives

  • Multi-purpose cultural venues

• With the success of the Sphere project, dotmill is now poised to expand globally, serving as a trailblazer in immersive brand experiences.

dotmill’s groundbreaking work at the Las Vegas Sphere represents a new era for immersive storytelling and brand engagement. By successfully navigating the platform’s technical and creative complexities, dotmill has positioned itself as a global leader in immersive media—paving the way for more Korean innovation on the world stage.

This collaboration with Galaxy Corporation not only elevates the brand visibility of a major Korean financial institution but also proves that creative excellence and technological innovation from South Korea can lead on the most iconic digital stages worldwide.

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As media channels multiply and brand narratives unfold across formats, organizations need tools that go beyond traditional broadcast monitoring. TVEyes, a global leader in media intelligence for over two decades, has launched Insight a cutting-edge platform built to unify digital and traditional media tracking across TV, radio, podcasts, and streaming video.

Designed with modern communications, PR, and marketing professionals in mind, Insight promises faster intelligence, deeper insights, and smarter action. By transforming media tracking into conversational intelligence, it empowers businesses to stay ahead of rapid news cycles and evolving market conversations.

Features of TVEyes Insight

1. Cross-Channel Coverage at Global Scale

• Monitor a broad spectrum of media formats in one unified platform:

  • 80,000+ podcasts

  • 16,000+ new streaming video sources

  • Comprehensive TV and radio coverage, including niche and localized markets

• 40+ countries and 40+ languages covered for comprehensive global reach

2. Real-Time, Rights-Cleared Media Access

• Access to audio and video content from across the media landscape in near real-time

• Delivery of alerts in under 60 seconds, ensuring timely responses

• All content is rights-cleared and secure, making it enterprise-ready

3. Powerful Search, Analytics & Reporting

• Enhanced search tools with speed and precision filtering

• In-depth analytics dashboards help teams convert data into actionable insights

• Improved reporting workflows reduce manual effort and increase productivity

4. Smart Ad Filtering

• Differentiate editorial content from advertisements quickly and easily

• Prioritize relevant conversations and avoid marketing noise

5. Custom Alerts and Notifications

• Create tailored near real-time alerts for breaking stories, mentions, or emerging trends

• Receive alerts through preferred channels to respond instantly

6. Advanced Audience Support

• Expert guidance and onboarding from a responsive and knowledgeable support team

• TVEyes’ reputation for enterprise-grade service and reliability continues with Insight

Why Insight Matters for Modern Teams

With Insight, TVEyes expands beyond traditional broadcast monitoring to offer a full spectrum media intelligence solution that helps organizations:

• React faster to developing stories

• Track brand perception across emerging and legacy channels

• Identify reputational risks early

• Drive strategic communications through data-backed insights

As brand stories move fluidly across formats—from a CEO's podcast interview to a viral video clip to global TV news—Insight ensures teams aren’t just watching the conversation, but actively shaping it.

Trusted by Industry Leaders

TVEyes has served:

• Fortune 100 brands

• Leading SMBs

• Government agencies

Its tools are known for security, accuracy, and comprehensiveness, and Insight builds on this legacy to offer a next-gen platform for media monitoring professionals around the globe.

“We’ve packed Insight full of features that make audio and video monitoring more efficient and effective,” said Daren Benzi, Chief Commercial Officer at TVEyes. “This platform is the culmination of two years of tireless development, designed to provide real-time access to the media data that matters most.”

With the launch of Insight, TVEyes sets a new industry benchmark for cross-format, global media monitoring. As brands battle for attention across a fragmented and fast-moving media ecosystem, having a single pane of glass for tracking rich media across platforms is no longer optional—it’s essential.

Insight empowers teams to monitor, analyze, and act at the speed of conversation—ensuring their message lands exactly where it counts.

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Bloomberg has taken a significant step in expanding its alternative data offerings by integrating Similarweb's robust web traffic analytics into its Bloomberg Terminal through the {ALTD<GO>} function. This move deepens Bloomberg's commitment to empowering investors with near real-time, digital-first insights, enabling better forecasting of company performance and detection of emerging trends across industries.

The integration brings Similarweb’s powerful web and app traffic data sourced from over 200 million devices and spanning 100 million websites—into the hands of Bloomberg Terminal users.

Features of the Bloomberg–Similarweb Integration

1. Enhanced Web Traffic Visibility Across 3,000 Companies

• Provides granular, daily-level web traffic data across 190 countries.

• Covers both public and private companies with a focus on digital-first operations.

• Data available with a 7-day lag and includes five years of historical records.

2. Broader Sector and International Coverage

• Expands to sectors such as SaaS, e-commerce, artificial intelligence, streaming media, technology, media, telecommunications (TMT), and healthcare.

• Enriches global insights by incorporating companies from across major economic regions.

3. Powerful Digital Intelligence for Investors

• Enables nowcasting of company key performance indicators (KPIs).

• Helps validate patterns found in other alt-data sources like consumer transaction and foot traffic data.

• Facilitates benchmarking of competitors and early detection of growth or decline.

4. Seamless Bloomberg Terminal Integration

• Data accessible through the familiar {ALTD<GO>} command.

• Sits alongside datasets from Bloomberg Second Measure (consumer transactions) and Placer.ai (foot traffic), offering a multi-layered analysis experience.

• Part of Bloomberg’s Alternative Data Analytics Platform launched in 2023.

Strategic Value for Investors

According to Or Offer, CEO of Similarweb, “A company’s online footprint often reveals shifts in performance long before traditional indicators.” This new capability ensures investors can stay ahead of market movements by leveraging digital behavior data before earnings reports or other conventional metrics are released.

Richard Lai, Bloomberg’s Global Head of Alternative Data, added, “Clients increasingly demand faster, more predictive signals. By embedding Similarweb into Terminal workflows, we deliver timely, actionable insights.”

The integration of Similarweb into Bloomberg’s ALTD<GO> marks a transformative step in alternative data usage within institutional investing. By combining traditional and non-traditional data under a unified platform, Bloomberg is equipping market professionals with sharper tools to analyze company performance and navigate fast-changing markets with confidence.

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